# Joey Primiani > Product Design Leader • Design @ LinkedIn • Prev Google, X the moonshot factory, Lady Gaga • Forbes 30 Under 30 alum, AI + UX Location: San Francisco Bay Area, United States Profile: https://flows.cv/joeyprimiani 15+ years experience crafting technology to empower people to connect, communicate, collaborate and be creative in a way like never before. Product designer, internet entrepreneur, inventor and digital media artist. Passionate and creative, his designs have been called “ingenious” by Fast Company, “charming ... incredibly unique” by Mashable, and “simple and brilliant” by TechCrunch. Named to Forbes list 2016's 30 Under 30 in the consumer technology category and Business Insider’s 25 Under 25 Hot Young Stars in Silicon Valley Tech, Primiani founded his first web and graphic design company at the age of 8. His work focuses on the intersection of technology, art and pop culture to empower people to connect, communicate, collaborate and be creative in a way like never before. BIO Principal Product Designer specializing in crafting intuitive and engaging user experiences. My expertise lies in collaborating with cross-functional teams to translate product requirements into elegant design solutions, as demonstrated by my work at LinkedIn, Google and AI startups developing and maintaining their design system. I excel at creating high-fidelity prototypes and mockups, iterating based on stakeholder feedback, and staying up-to-date on current design trends and technologies to ensure visually appealing and effective interfaces. PRESS & AWARDS Forbes Magazine 30 Under 30 in Consumer Technology (2016) Business Insiders Top 25 Under 25 Young Technology Startup Founders in Silicon Valley Fast Company Designs Top 12 of the Year's Best Ideas in Product Interface Design Forbes Magazine with Silicon Valley's Hottest VC WIRED Magazine 2.0 UK Edition PATENTS US 8869068 B2 - Content sharing application utilizing radial menus WEBSITE officialjp.com ## Work Experience ### Senior Product Designer @ LinkedIn Jan 2024 – Present | Mountain View, CA LinkedIn Premium Value ### Founder & Designer @ Superfuture Jan 2015 – Present | San Francisco Bay Area Superfuture is a creative venture studio and collective of artists, engineers and dreamers out to create magical consumer product experiences at the intersection of technology, arts and culture. Design clients included Zapier, Flow, Studio XO, Healthtap, Intuit, Tunestars, Dapper Labs and more. superfuturelabs.com ### Senior Product Designer @ Google Jan 2018 – Jan 2023 | Palo Alto, CA Google [X] Labs Senior Product Designer for Wing. Drove cross-platform design for AI-enabled drone delivery from early exploration through scaled launch. Defined design strategy, mentored a high-performing design team, and partnered with cross-functional leaders to align user needs, autonomous systems and operational constraints. Led the successful launch of OpenSky, Wing’s consumer drone flyer app, achieving FAA approval and App Store release. Contributed to product adoption and the long-term viability of the Wing moonshot, supporting expansion and launch across new countries. ### Lead Designer @ Intuit Jan 2013 – Jan 2016 | Mountain View, CA Led design initiatives at Intuit Labs, horizontal team collaborating with multiple cross-functional teams to launch innovative products. Worked on high-impact projects for Mint, TurboTax and QuickBooks, enhancing user experience. Fostered a culture of creativity and collaboration, driving design excellence across diverse teams. Led and facilitated onsite Design Sprints for international teams in India, London, Dubai and more. ### Founder @ LittleMonsters Jan 2011 – Jan 2013 | Palo Alto, CA Collaborated with artist Lady Gaga and created LittleMonsters.com, an online creative community for the super-fans to come together to share, create and inspire. ### Founder (Acquired) @ Cortex Jan 2010 – Jan 2012 | Palo Alto, CA Share fast cortexapp.com ### Co-Founder @ Backplane (Lady Gaga - LittleMonsters.com) Jan 2011 – Jan 2012 | Palo Alto, CA Collaborated with artist Lady Gaga and created LittleMonsters.com, an online creative community for the super-fans to come together to share, create and inspire. Funded by Lady Gaga, Troy Carter, Eric Schmidt Tomorrow Ventures, Sequoia Capital, Google Ventures, Ron Conway SV Angel, Greylock Partners, Formation 8, Shervin Pishevar Menlo Ventures, Pejman Mar, Lerer Ventures, Founders Fund and more. I assisted in growing the user base from 0 to 1M users on the product side, growing the company from 0 to 40 people and increasing Gaga's merchandise sales at concerts up to 30%. ### Product Designer, Employee #1 (Acquired by Yahoo!) @ Lexity Jan 2009 – Jan 2010 | Palo Alto, CA Fomerly Palaran / Vurve, Growing Online Businesses with simple A/B testing for online advertising. Funded by True Ventures, Spark Capital, 500 Startups, Esther Dyson, Joshua Schachter and more. Founding team, product and design for analytics dashboard. Acquired by Yahoo! ### User Experience Design Intern @ Google Jan 2009 – Jan 2010 | Mountain View, CA User Experience Design (UI / UX Design) for Google Search on iPad and iPhone. Designed the first OpenSocial gadgets on the iGoogle personalized homepage. Improved the overall experience on the iGoogle gadget directory and designed features to increase gadget discovery and improve user engagement across the entire Google network. Conducted multiple eye-tracking research studies, user and usability tests in the lab on web and mobile designs. Designing crisp and detailed oriented interaction and visual design interfaces, and keeping them user-friendly, adhering to Google's look and feel, simple, fun, friendly, modern, clean, lightweight and accessible. Used signals from Google search queries to formulate personalized homepage gadgets and better "recommended for you" landing pages. Demonstrated user-centered and product design principles. ### User Experience Design Intern @ Revision3 Jan 2008 – Jan 2008 | San Francisco, CA Design for the Internet's largest technology podcast network working with former TechTV personalities. Designed and executed the complete redesign of the homepage, daily front page promo displays, design of dynamic rich ads and marketing pages for popular shows such as Diggnation, Totally Rad Show, Tekzilla, Systm and more. ### User Experience Design Intern @ Yahoo! Jan 2008 – Jan 2008 | Santa Clara, CA Semantic Search initiatives with emphasis on SearchMonkey and BOSS Projects. Created the interface design, systems design and conducted the usability studies of the SearchMonkey semantic search platform ecosystem to developers, publishers and consumers with the redesign of the SearchMonkey search gallery and enhanced results in organic results. Contributing to the products success, increasing search result interactivity and user engagement up to 15% in 2008. Collaborated directly with senior leaders to construct the interaction and visual design on dozens of third party applications including Yelp, LinkedIn, Myspace, Facebook, IMDB and more. Founded the concept, prototype and design to "Open Vertical Suggest"​ inside the search assist layer to present rich structured data, actions and fast navigational query search. ## Education ### DTBC in Design Thinking Stanford d.school Stanford University ### Certificate in User Experience Design in Human-Computer Interaction University of California, Berkeley ### BA in Digital Media, Computer Science University of Central Florida ## Contact & Social - LinkedIn: https://linkedin.com/in/jprim - Portfolio: https://officialjp.com - Portfolio: https://twitter.com/jp --- Source: https://flows.cv/joeyprimiani JSON Resume: https://flows.cv/joeyprimiani/resume.json Last updated: 2026-03-30