Leading design for experiences beyond console, including PlayStation Portal, and the integration of the Backbone controller within PlayStation App.

Providing design strategy, direction, and leadership to the Off-Console product design team; specializing in mobile app and responsive web products within the PlayStation ecosystem.

Led the redesign of PlayStation's "Off Console" products for PS5 launch, including PlayStation App and the PlayStation Web Store. By advocating for a user-centered design approach for the PlayStation App, Joey played an integral role in updating PlayStation's app portfolio. The relaunch of the app was well received by consumers and considered by the business as a critical success during the launch of PS5.

Key Duties & Responsibilities:

• Inspire, collaborate, and influence cross-functional teams to deliver a world-class customer experience

• Champion, articulate and promote the value of good user experience and usability.

• Give users the best possible online user experience in a way that provides the organisation with the best possible business results.

• Create all aspects of design deliverables such as personas, flows, scenarios, wireframes and hi-fidelity designs to communicate design thinking and solutions.

• Consider and provide solutions for all aspects of the end-user's interaction with our company, its product & services.

• Champions and maintain PlayStation design standards and industry best practices across owned products.

• Lead the UX design team, providing direction and mentorship, and ensure that high-quality design is delivered that meets business objectives.

• Apply UCD design frameworks for continuous improvement

• Excellent communication skills and the ability to present work and interface with all levels of management - negotiating and influencing to build consensus.

• Input, as required, on new functionality / business requirements and R&D

• Maintain and support playstation.com in line with SIEE Central / Territory business interests

• Delivery of any digital product is to an agreed high standard and timeline

• Manage timelines of projects by interacting with other teams and departments

• Provide creative direction, support and assistance to other departments and agencies