# Joey Rabbitt > Leading Off-Console Product Design at PlayStation Location: San Francisco, California, United States Profile: https://flows.cv/joeyrabbitt Joey has been at the forefront of PlayStation’s handheld, mobile, and web experience design since 2012. He most recently defined the user experience for PlayStation Portal, PlayStation’s first handheld gaming device in over 10 years. Prior to this he headed up the design for all PlayStation's "off console" products at PS5 launch timing, including the redesign of PlayStation App and PlayStation Store on web. Before designing products at PlayStation, Joey was PlayStation's lead marketing UX designer, defining PlayStation's global web experiences for millions of online customers. • Over 20 years experience in digital design for entertainment and video game industries. • Certified Professional for Usability and User Experience. • Leading the design of digital products used by millions of people. • Vast product design experience working with cross-functional, multi-region teams on global projects. • Provides a user-centered, experiential approach to product design, with a meticulous attention to detail, from concept to production. • Expert knowledge of interface design, design trends & design patterns. • Understanding of designing solutions that balance user need and organizational requirements. • Prior experience in digital marketing, supporting marketing campaigns and global product launches. • Diverse skill set owing to a varied background as a front-end developer, animator, and video producer. • Builds strong partnerships between design, product, and engineering stakeholders. • Experienced and trained in leadership and management. ## Work Experience ### Staff Product Designer @ PlayStation Jan 2022 – Present | San Francisco Bay Area Leading design for experiences beyond console, including PlayStation Portal, and the integration of the Backbone controller within PlayStation App. ### Senior Manager, Product Design @ PlayStation Jan 2021 – Jan 2022 | San Francisco Bay Area ### Product Design Manager @ PlayStation Jan 2020 – Jan 2021 | San Francisco Bay Area Providing design strategy, direction, and leadership to the Off-Console product design team; specializing in mobile app and responsive web products within the PlayStation ecosystem. ### Lead Product Designer @ PlayStation Jan 2018 – Jan 2020 | San Francisco Bay Area Led the redesign of PlayStation's "Off Console" products for PS5 launch, including PlayStation App and the PlayStation Web Store. By advocating for a user-centered design approach for the PlayStation App, Joey played an integral role in updating PlayStation's app portfolio. The relaunch of the app was well received by consumers and considered by the business as a critical success during the launch of PS5. ### Senior UX Designer @ PlayStation Jan 2016 – Jan 2018 | London, United Kingdom Key Duties & Responsibilities: • Inspire, collaborate, and influence cross-functional teams to deliver a world-class customer experience • Champion, articulate and promote the value of good user experience and usability. • Give users the best possible online user experience in a way that provides the organisation with the best possible business results. • Create all aspects of design deliverables such as personas, flows, scenarios, wireframes and hi-fidelity designs to communicate design thinking and solutions. • Consider and provide solutions for all aspects of the end-user's interaction with our company, its product & services. • Champions and maintain PlayStation design standards and industry best practices across owned products. • Lead the UX design team, providing direction and mentorship, and ensure that high-quality design is delivered that meets business objectives. • Apply UCD design frameworks for continuous improvement • Excellent communication skills and the ability to present work and interface with all levels of management - negotiating and influencing to build consensus. • Input, as required, on new functionality / business requirements and R&D • Maintain and support playstation.com in line with SIEE Central / Territory business interests • Delivery of any digital product is to an agreed high standard and timeline • Manage timelines of projects by interacting with other teams and departments • Provide creative direction, support and assistance to other departments and agencies ### Online Designer @ PlayStation Jan 2012 – Jan 2016 Responsible for digital design within the marketing department of PlayStation's European HQ. Responsibilities include: • Designing solutions for millions of users on PlayStation.com and other owned media channels. • Leading UX design for projects within the European region and globally. • User-centred design that supports business objectives & KPI's. • Supporting marketing campaigns and global product launches. • Collaborating directly with many teams and individuals within the organisation, including senior management. The role has included comprehensive training in user experience, usability, and management skills. ### Front-End Designer / Developer @ Pro-G Media Jan 2010 – Jan 2012 I joined the VideoGamer.com team to redesign their successful website. I redesigned the front-end and many agile updates and optimisations. I also worked on the front end design for an entirely new social platform we were creating internally. I assisted with much of the front-end development in the redesign, including HTML5, CSS3, and JavaScript. ### Front-End Designer / Developer @ Createanet Jan 2004 – Jan 2009 Whilst I worked primarily as a web designer and front-end developer, the eclectic nature of working in a design studio meant I also gained professional experience in a wide range of creative industries, including motion design and animation, photography, video production, and print. ## Contact & Social - LinkedIn: https://linkedin.com/in/joeyrabbitt - Dribbble: http://dribbble.com/joeyrabbitt - Portfolio: http://joeyrabbitt.com --- Source: https://flows.cv/joeyrabbitt JSON Resume: https://flows.cv/joeyrabbitt/resume.json Last updated: 2026-04-13