# Joey Vallejo > Product Design Executive, Global Head of Design & User Research at MSCI Inc. | AI, Agentic Experiences, Product Builder | Emerging Tech | Advisory Board Member at UC Irvine | Coach/Mentor @ADPList.org | Startup Advisor Location: San Francisco, California, United States Profile: https://flows.cv/joeyvallejo Product design leader with 15+ years of experience in innovation, Agentic AI UX/UI, GenAI, and strategic design direction. Skilled in building, managing, and mentoring cross-functional teams, fostering talent, and leading both creative design teams and engineering teams to deliver impactful solutions. Passionate about the intersection of design, technology, and AI and how it can improve our daily lives. I thrive on uncovering insights into customers pain points and creating products that are intuitive, valuable, and engaging that have purpose. I believe successful product experiences emerge from a thoughtful blend of research, creativity, collaboration, strong communication, and well-honed skills. My approach emphasizes a balance of learning, aesthetics, functionality, and meaningful connections with the people using our products. I'm proud of my team's dedication and ability to deliver great results while having fun, I excel at leading Human-Centered Design processes and fostering a design-thinking mindset in lean, agile environments. I value learning from others, mentoring and coaching designers, and collaborating with talented people who share a passion for innovation. I surround myself with those who are creative, down-to-earth, and have an unbeatable sense of humor. Talks & Leadership Activities: • Board member for UC Irvine’s Customer Experience Program • Presented guest talks on 'Prototyping and Design' alongside CEOs and co-founders of Flinto, Proto.io, Marvel, and InVision. • Led and facilitated team discussions on Design & Accessibility. • Co-led sessions on design systems, UX patterns, and common frameworks. Personal Interests: • Quality time with my wife, three kids, two dogs (Lucy & Frankie), and our cat Lola. • Traveling and exploring new places. • Everything BBQ • Love tacos, homemade salsa to ceviche, pho, jambalaya, craft beer, and more tacos! • Working on classic cars and you can find me tinkering with my 1954 Mercury Monterey. • Immersing in design, art festivals, and cultural events. • Staying current with design talks and industry tech news. • Enjoying outdoor activities—beaches, rivers, lakes, boating, and fishing. • Winter adventures—snowboarding and skiing. • Dreaming up new ideas and future projects that solve a problem. • Coaching, mentoring, and supporting others. • Giving back to the community whenever possible. ## Work Experience ### Product Design Executive, Global Head of Design, GenAI UX, and User Research @ MSCI Inc. Jan 2021 – Present | San Francisco, California, United States Leading and managing a global design team. Designing and owning strategic and tactical product UX/UI and software projects for MSCI’s product roadmap collaborating with PM’s, product, engineering, technology, sales, client coverage, marketing and cross functional team partners. Driving design strategy, AI championing, GenAI and the UX evolution of MSCI’s product services, applications and successful launch of MSCI ONE - a new investment solution for portfolio and asset management powered by our technology, data and AI. Pushing the boundaries for best-in-class portfolio investment solutions for our clients. ### Advisory Board Member, Customer Experience Program @ UC Irvine Jan 2022 – Present | Irvine, California, United States The board works collaboratively once every quarter to provide constructive feedback and strategic direction, helping to guide quality improvement and assess program efficacy. Board members provide an invaluable expertise to our world-class professional certificate programs, ensuring immediate ROI back to firms, ensuring the program is delivering a syllabus that is current, up to date, and relevant to business and industry needs. I attend quarterly board meetings with other industry leaders and faculty staff to provide mentorship, feedback inputs, collaboration and I’m an ambassador and advocate. ### Director, Head of User Experience & Design Strategy - SMB, Mobile Apps, Consumer Home Products @ NETGEAR Jan 2020 – Jan 2021 | San Jose, California, United States NETGEAR is going through a revolutionary change to add software subscription services and digital products to its apps, services, and hardware offerings. NETGEAR is a leading provider of network WiFi technology for businesses, smart home solutions, IoT and online game play. Our team is responsible for further developing the company's vision and strategy, agile software development and design processes, mobile apps for iOS and Android, software services, and consumer application products that will support the current and future growth of NETGEAR. At NETGEAR, we turn ideas into innovative products that connect people, power businesses, and advance the way we live. ### Sr. Manager of User Experience, SMB @ NETGEAR Jan 2019 – Jan 2020 | San Jose, California ### Sr. Manager of Product Design - Mobile Apps & Cloud Networking @ Citrix Jan 2016 – Jan 2019 | Santa Clara, California Defined our design journey and mobile strategy that was both tactical and strategic. Led a high performing design team focused on Citrix’s mobile apps (iOS, Android) and web products: Citrix’s Secure Mail, Secure Web, Citrix Workspace, Cloud Networking, and Mobile Endpoint Management experiences. Collaborate closely with Executive Leadership Team, Designers, Dev/Engineers, PM’s, Researchers, Content Writers, Brand/Marketing. Successfully launched a complete overhaul of Citrix’s mobile app experiences for Secure Mail and Secure Web that resulted in a unified and improved product experience and suite of products. The efforts from my team and direction resulted in improved app store reviews/ratings from 2.5 to 4.5 stars on iOS and 1.5 to 4 star ratings on Android). We received more positive customer feedback, new subscriptions with new customers and repeat subscriptions with existing customers. The revamp of our mobile app experiences also resulted in a positive impact internally, to our business and executive leadership team. It was a rewarding achievement to be part of the team to unify our product portfolio and transform product(s) into delightful, usable and engaging experiences that our customers want to use for work day-to-day. ### Principal Designer - New Product Incubation and Innovation Strategy @ Visa Jan 2015 – Jan 2016 | San Francisco, California Led and transformed Visa’s product development and design methods that followed a Human Centered Design approach. Facilitated design thinking engagements for ideation, user/competitive research, rapid prototype and testing with users to help drive useful feedback and insights that informed our design decisions. Drive Visa's global commercial and new product road-map through applied exploration and development. Illustrate and storyboard ideas collaboratively with users, internal and external business partners. Formed strong relationships within the organization and strong partnerships with our Issuers in U.S. and AU (Chase, USAA, Wells Fargo, Bank of America, US Bank, PNC, Capital One, NAB, Westpac, ANZ) during new project engagements to create new product offerings and innovation in the payment space. Provided design leadership, design solutions and conceptual models for targeted launch roadmap plans that met user needs and business goals. Strengthened gaps between team members and developed a structured design process and improved collaboration. ### Sr. Lead UX / Product Designer - Design Systems @ Citrix Jan 2015 – Jan 2015 | Santa Clara, California Led and managed a team to establish new processes, design systems and UI standard patterns for Citrix. Build relationships and collaborate with global design teams, marketing, PM, engineering and end users to accomplish business goals. Contributed to organizational objectives directly affecting the user interface of our products. Thought leadership, best practices, and defined a unifying vision for the user experience and product design division. Spearheaded an improved process to understand user needs, business needs, user research and stakeholder requirements for our product services. Mentor, motivate, direct and provide leadership for our team. Championed user centered design principles within product management and engineering teams. Cross-divisional collaboration with product design, executive leadership teams, brand & marketing, and others to ensure a cohesive and strategic user experience across Citrix resulting in a newly defined design system, unified portfolio, improved product experiences and value for our customers with positive results. ### Principal UX Designer - Mobile and Digital Payment Innovations, Visa Checkout @ Visa Jan 2014 – Jan 2015 | San Francisco, California Led and owned strategic project initiatives for Visa’s Digital Payment Solutions and Visa Checkout. Early product definition to understand end-user needs and defined user experience parameters and success criteria. SME for Section 508, W3C, ADA, WCAG 2.0 mobile web best practices and standards. Facilitated training sessions and team workshops relating to accessibility, rapid wireframing and prototyping. Designed and introduced new feature experience value and concepts to teams and executives for major bank issuers in Australia which had a positive impact resulting in ‘Visa Checkout app integration’ partnership plans. UX strategy and influenced design best practices on teams comprising PM, development, engineers, technology teams, bank/issuer solution delivery teams and marketing. ### Lead UX Designer - Travel Experience, R&D @ SAP Concur Jan 2012 – Jan 2014 | Bellevue, Washington Drive and translate software requirements into wireframes and design mock-ups, specs to be used and built out by the development team. Managed and maintained the UX design process with cross-functional teams in the organization. Test Usability of prototypes with customers, key findings, product designs, and competitive analysis research to push the boundaries of Concur’s user experience on web and mobile iOS, Android. Led the experience with the design team for Concur’s new Travel User Experience platform for customers. ### Lead Visual UX Designer - eBay Managed Marketplaces @ eBay Jan 2011 – Jan 2012 | San Jose, California Led designs of low to high fidelity interactive prototypes & flow solutions for new user interfaces on the eBay.com. Managed conceptual designs and testing for eBay's Buyer Protection experience. Produced UI, wireframes, mock-ups, design specs, icon design, interaction design, mobile design, desktop/mobile navigation flow and prototype click-throughs. Key contributor to drive end-to-end experiences through thoughtful end-user approach by visualizing the business & the interactions of our users. ### Sr. Visual Designer @ Netflix Jan 2011 – Jan 2011 | Los Gatos, California Led visual concepts and solutions that supported the Netflix website and TV interfaces. Collaborated with other designers, product managers and engineers to conceive and improve the Netflix brand and user experience. Owned significant design and production responsibilities under the direction of the CMO. Art directed projects to refine, develop, and enforce interactive campaign banners, advertisements, interface design, branding and user experience Call-to-Action guidelines. ### Web Creative Designer - Global Web Marketing @ Logitech Jan 2010 – Jan 2011 | Fremont, California ### Sr. Visual Designer @ Structural Soft, Inc. Jan 2010 – Jan 2010 | Palo Alto, California ### Sr. Designer / Production Manager @ Precision Graphics Jan 2007 – Jan 2010 | Redwood City, California ### Designer / Production Specialist @ Oracle Jan 2000 – Jan 2007 | Belmont, California ## Education ### AAS - Associate of Applied Science in Design / Multimedia Communications Masters Institute Of Technology ### Web Development I and II Cañada College ### Graphic Arts & Multimedia Technologies Foothill College ### training course in HCI, Information, Technology, and Design Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/joeyvallejo - Portfolio: http://www.joeyvallejo.com - Portfolio: https://www.msci.com - Portfolio: https://adplist.org/mentors/joey-vallejo --- Source: https://flows.cv/joeyvallejo JSON Resume: https://flows.cv/joeyvallejo/resume.json Last updated: 2026-04-13