Led the AI research pod across five product lines (Marketing, Ads, Social, Insights, Service), shaping core AI-powered product experiences

Conducted 20+ beta user interviews across 7 clients to assess new AI features and guide pricing strategy

Spearheaded a competitive analysis of prompt-based image tools (DALL·E, Canva, Firefly, etc.) to inform the development of Sprinklr’s in-house generator

Created a scalable UX scoring system using Nielsen’s heuristics, surfacing 1,000+ usability issues and embedding research into the product roadmap

Collaborated with execs and mentored new teammates to elevate research visibility and influence

Led end-to-end research for a high-liability fees & escrow system, using contextual inquiries and weekly usability tests to drive a SUS increase from 74.5 to 92

Consolidated fragmented workflows into a single, streamlined experience—improving efficiency, reducing errors, and increasing audit reliability

Ran discovery and validation research for title clearance tools, leveraging diary studies and interviews to improve usability and task speed

Partnered closely with product, design, and engineering to align on user pain points, build trust, and drive measurable improvements across ops teams

Sole UX Researcher responsible for building the function from scratch—created research repository, chose testing tools, and built a recruitment pipeline

Collaborated with Marketing to recruit participants from our subscriber base using screeners, increasing participant quality and research relevance

Led research for the Deal Comparison feature using interviews, focus groups, surveys, and usability testing—boosting CTR-B from 50% to 62% and coupon redemption by 50%

Provided critical insights that supported pitches to partner apps and helped drive a 2% increase in user sign-ups

Acquired expertise in human-centered design principles and methodologies, including user research, information architecture, visual design, and front-end development, through 1000+ hours of hands-on projects guided by experienced product designers, product managers, and engineers.