# Johann Merto

> Senior UX Researcher at Fabric by Gerber Life

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/johann

I'm a UX Researcher with 6+ years of experience across B2B and B2C products, helping teams build thoughtful, user-centered experiences that drive meaningful business outcomes.

I’ve led end-to-end research across AI tools, internal platforms, and mobile apps—building research operations from the ground up and delivering insights that have improved usability, efficiency, and engagement at scale.

In addition to research, I also work across product design—translating insights into flows, wireframes, and design systems. I’m actively open to roles that span both UX research and product design.

Outside of work, you’ll find me planning my next trip, lifting weights, tracking the market, or hanging out with my goldendoodle, Todo.

## Work Experience
### Senior UX Researcher @ Fabric by Gerber Life
Jan 2026 – Present

### UX Researcher @ Sprinklr
Jan 2023 – Jan 2025
Led the AI research pod across five product lines (Marketing, Ads, Social, Insights, Service), shaping core AI-powered product experiences

Conducted 20+ beta user interviews across 7 clients to assess new AI features and guide pricing strategy

Spearheaded a competitive analysis of prompt-based image tools (DALL·E, Canva, Firefly, etc.) to inform the development of Sprinklr’s in-house generator

Created a scalable UX scoring system using Nielsen’s heuristics, surfacing 1,000+ usability issues and embedding research into the product roadmap

Collaborated with execs and mentored new teammates to elevate research visibility and influence

### UX Researcher @ Spruce
Jan 2021 – Jan 2023 | New York, United States
Led end-to-end research for a high-liability fees & escrow system, using contextual inquiries and weekly usability tests to drive a SUS increase from 74.5 to 92

Consolidated fragmented workflows into a single, streamlined experience—improving efficiency, reducing errors, and increasing audit reliability

Ran discovery and validation research for title clearance tools, leveraging diary studies and interviews to improve usability and task speed

Partnered closely with product, design, and engineering to align on user pain points, build trust, and drive measurable improvements across ops teams

### UX Researcher @ AppGrooves.com 
Jan 2019 – Jan 2021 | San Jose, California, United States
Sole UX Researcher responsible for building the function from scratch—created research repository, chose testing tools, and built a recruitment pipeline

Collaborated with Marketing to recruit participants from our subscriber base using screeners, increasing participant quality and research relevance

Led research for the Deal Comparison feature using interviews, focus groups, surveys, and usability testing—boosting CTR-B from 50% to 62% and coupon redemption by 50%

Provided critical insights that supported pitches to partner apps and helped drive a 2% increase in user sign-ups

### Product Designer @ Bloc
Jan 2018 – Jan 2019 | San Francisco Bay Area
Acquired expertise in human-centered design principles and methodologies, including user research, information architecture, visual design, and front-end development, through 1000+ hours of hands-on projects guided by experienced product designers, product managers, and engineers.

### Credit Analyst @ Upstart
Jan 2018 – Jan 2018 | San Carlos
Work with potential borrowers to verify elements of each loan application such as employment, education, identity, and tax and financial documents in an efficient and timely manner. 

Provide cross-functional assistance in the interpretation and execution of credit policy for internal teams including Operations, Fraud, and Payments.

### Customer Experience @ Upstart
Jan 2017 – Jan 2018 | San Carlos
Worked with the different departments of Upstart to assist and support the users of the service in dealing with a variety of wide-ranging issues and providing solutions to these issues via phone and email in a manner consistent with company guidelines.


## Education
### Bachelor's degree in Kinesiology and Exercise Science
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/uxjohann
- Portfolio: http://johannmerto.design/

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Source: https://flows.cv/johann
JSON Resume: https://flows.cv/johann/resume.json
Last updated: 2026-04-13