Executed end-to-end user experience for a B2C business communication platform, leading user research and refining user journeys.

Utilized behavioral and sentiment analytics to create UX metrics to measure and improve experience to our products.

Collaborated with cross-functional teams to enhance onboarding and line management flows.

Led a remote agile team in redesigning web and mobile apps for business texting.

Conceptualized solutions to increase adoption and retention, including an account console for line management, reports and self-serve onboarding.

Collaborated with executives to integrate user-centric processes and built a UX team, contributing to company growth to $850 million at the time of acquisition.

Identified opportunities for booking hotel meeting rooms through contextual inquiries with hotel managers to understand work practices and behaviors.

Led ideation sessions, resulting in the development of an online marketplace for hotel meeting room bookings.

Designed an end-to-end experience, simplifying the search and booking process.

Developed HTML and CSS prototypes that streamlined the handoff to Engineering, contributing to faster implementation cycles.

Spearheaded the redesign of a web-based tool for the sales team, enhancing web creation services for customers.

Conducted user research with the Sales team, resulting in a more effective sales process and suite of tools.

Designed a sales portal that resulted in quicker conversions and more compelling demos, directly impacting sales performance.

Led the UX design process for a B2B data platform for segmented user data.

Conducted SWOT and competitive analysis to identify current market and services.

Designed user console tools, including a streamlined checkout flow and interactive data reports.