# Johannie Borjas > Product Designer | UX Polyglot — Native in UX, Fluent Across Engineering, Data & Business | Strategic Thinking, Hands-On Execution ✨ Location: Madrid, Community of Madrid, Spain Profile: https://flows.cv/johannie {this.user} finds problems to solve. Throughout my career, my unwavering passion and enthusiasm have consistently driven my work. My interests in gaming, data analytics and development, makes me the nerd who will be excited to raise the bar. Sure, you will always catch me learning something. As a results-oriented team player, I prioritize efficiency. I thrive on platforms that encourage open questioning and idea discovery, fostering creativity and problem-solving energy. With a diverse skill set and a rich blend of qualifications, I bring unique perspectives to create custom-designed solutions. My ultimate goal is to align these efforts with a human-centric approach to achieve business objectives with a strategic view. In summary, I am an artistic mind with technical skills, dedicated to making technology enjoyable, valuable and accessible to all. ## Work Experience ### Principal Product Designer @ The Crafted Code Jan 2026 – Present ### Lead UX Designer at PaySafe @ TEAM International Jan 2024 – Jan 2025 | Remote Working on the first Latam Branch creating a mobile app (Fintech) for Pago Efectivo under the PaySafe company. ● Lead designer for the first Pago Efectivo app. ● Create and lead discovery and UX research processes in Peruvian market, building the product roadmap with timeframes. ● Led stakeholder and development meetings, getting requirements and consensus on design, product and technical features. ● Lead the first launch of the app within a new market. Managed KPI and success factors for the first launch. ● Establish a Design System and Lean UX process for the product, taking ownership of the design and documentation. ● Lead and propose branding ideas along with MKT team in order to cater to local market. This also impacts the look and feel of the app, ensuring usability, perception and understanding of customers and users. ● Created a communicational channel to shorten the bridge between Design and Development, un both Spanish and English, thus making delivery and further shipment more efficient. ● Collaborated constantly with a multi-cultural and cross-functional team, being those Product and ● Development to enhance the Ideation process, while managing stakeholder meetings with Directos around the world to get buy in into our decisions. ### Lead UX Designer at FlashGlobal @ TEAM International Jan 2024 – Jan 2024 | Atlanta, Georgia, United States ### Lead UX Designer at COX Communications @ TEAM International Jan 2023 – Jan 2024 | Atlanta, Georgia, United States Working on the COX2M branch, from Cox Communications, which focuses on IoT platforms, I work with a cross-functional team to ensure that the Mobile app Kayo reaches its business goals. ● Lead designer for Kayo, a Mobile app that uses IoT technology to manage small business fleet. ● Met business revenue goal 4 months before the planned time, by conducting research and growth strategy along Product Team, improvement of CX, and successful continuos delivery. ● Establish a Design System and Lean UX process for the product, taking ownership of the design. ● Lead a consultant designer, ensuring the DNA of Kayo and consistency across the app, while ideating, creating, testing and documenting, new concepts up to full features to release. ● Created a communicational channel to shorten the bridge between Design and Development, thus making delivery and further shipment more efficient. ● Collaborated constantly with a multi-cultural and cross-functional team, being those Product and ● Development to enhance the Ideation process, while managing stakeholder meetings with C-level to get buy in into our decisions. ● Collaborated with Customer Support and Marketing to make sure every touchpoint of the Customer is satisfactory. ### Senior UX Designer at COX Communications @ TEAM International Jan 2022 – Jan 2023 | Atlanta, Georgia, United States Working on the COX2M, under COX Communications branch of IoT communications, as a designer for LotVision web platform. ● Senior UX designer for LotVision, a platform that uses IoT power to manage dealerships and auctions in the Automotive Industry. ● Established and built a Design System along with UX team. ● By the use of a Design thinking double-diamond method, built and tested several features to improve the platform. ● Re-designed the whole platform for a enhanced experience and scalability. ● Collaborated with the UX team in ideation, creation and testing for shipment, while shortening the bridge between Developers and Design. ● Suggested/Researched Javascript Libraries to ensure a faster shipment into production. ### Senior UX Designer @ Lithium Jan 2024 – Jan 2025 | Remote ### Lead UX Designer @ Kayo Jan 2023 – Jan 2023 Smart fleet solution for Business owners under COX Communications, using IoT to track vehicles. ### Senior UX Designer at Fortem @ Alto Jan 2022 – Jan 2023 | Remote Cliente: Fortem Planificar e implementar nuevos diseños utilizando herramientas como Figma y Zeplin, en ambientes bilingües (inglés y español), multiculturales e interdisciplinarios. Optimizar interfaces de usuario ya existentes. Testear la experiencia de las plataformas. Crear planes de comunicación con clientes y stakeholders para comprender y cumplir los objetivos de negocio. Desarrollar los requerimientos técnicos y de negocio, siempre buscando mejorar y crear soluciones intuitivas, centradas en el usuario, con los fines del negocio en mente. Combinar creatividad con conocimiento y eficacia de los elementos de diseño. Trabajo utilizando la metodología Scrum, y design thinking para el desarrollo de nuevas soluciones. Crear, construir y mantener sistemas de diseños a gran escala, teniendo siempre las bases de diseño atómico en mente, de forma que los resultados sean escalables, ordenados, coordinados y acorde a las necesidades de la innovación y la solución. Crear prototipos para nuevas ideas de producto. Testear nuevas ideas antes de implementarlas en producción. Llevar a cabo investigaciones sobre el usuario, teniendo en cuenta KPI, métricas de evaluación y mejora sobre hipótesis planificadas. ### UX Developer @ Athenawors Jan 2021 – Jan 2022 Soporte y continuo desarrollo en la página principal de AW. Tareas de diseño de UX/UI, prototipados de baja y alta fidelidad en Figma. Desarrollo y trabajo de punta a punta en proyectos de software con clientes basados en US. Servicios de diseño como se requiera. Mantener servicios de desarrollo de software profesional. Desarrollo de software adicional como sea requerido según supervisores. ### Frontend Developer @ NCR Corporation Jan 2020 – Jan 2021 | Buenos Aires, City of Buenos Aires, Argentina Profesional Service - Banking Desarrollo de Aplicaciones para Cajeros Automáticos y Terminales de AutoServicio (TAS). Servicio a Prisma, medios de pago. Consultoría UX/UI. Programación en Javascript Vanilla. ### UX Developer @ HeyNabi Jan 2018 – Jan 2020 | Buenos Aires Province, Argentina Freelance - desarrollo UI/UX. Desarrollo frontend con javascript vanilla. Desarrollo de punta a punta de proyectos software de pequeña a mediana escala. ### Frontend Developer @ Accenture Jan 2019 – Jan 2019 | Greater Buenos Aires, Argentina Capacitación intensiva full time de un mes en programación SAP/ABAP. ### Head of Branding @ Ahí! Lupita Jan 2018 – Jan 2018 | Lomas de Zamora Partido, Greater Buenos Aires, Argentina Ahí Lupita es una marca que maneja varias marcas de indumentaria femenina dentro de sus puertas. Se trata de fotografiar producto, edición y manejo de redes sociales. ### Graphic designer @ Buzz & Pixels Jan 2017 – Jan 2018 | Maracaibo As someone who worked on the translation industry but also has experience on marketing, I was in charge of overseeing the translations of the content. The content, which was created for the US market, therefore I was translating content and also crafting post for their social media strategy. ### English Second Language Teacher @ Universidad Rafael Belloso Chacín Jan 2016 – Jan 2018 | Maracaibo, Venezuela ### Graphic Designer @ Colographics Jan 2016 – Jan 2016 | Maracaibo ### Graphic Designer @ ZEA_BBDO Jan 2014 – Jan 2015 | Caracas Venezuela ZEA BBDO, parte de la cadena BBDO internacional, una de las más grandes agencias de publicidad en Venezuela, con clientes como toda el paragua PepsiCo, Polar Ice, BBVA, etc. Me desempeñé como directora de arte jr. en las campañas gráficas, específicamente de lo que el equipo de Pepsi y Twistos. Asimismo, participamos en premiaciones tanto nacionales como internacionales por nuestras campañas. ### Graphic Designer @ Venetur Maracaibo Jan 2013 – Jan 2013 | Maracaibo Diseñador junior en el área de Relaciones Públicas de lo que antes era el Intercontinental. ## Education ### Master of Science - MS in Data Analysis and Artificial Intelligence ISDI ### User Experience Design in Computer and Information Sciences, General IxDF - The Interaction Design Foundation ### Programa de formación multi-disciplinario de inteligencia artificial in Computer Science UBA IALAB ### DIploma in Full Stack Web development Digital House ### B.A in Graphic Design in Graphic design Universidad Rafael Belloso Chacín ### Curso de francés in Estudios franceses Alianza Francesa Maracaibo ### Liberal Arts Diploma in Liberal Arts and Sciences/Liberal Studies Universidad Central de Venezuela ### Chino Mandarín Universidad del Zulia ### Diploma in Animation, Interactive Technology, Video Graphics and Special Effects Universidad Rafael Belloso Chacín ### Diplomado in Social Media Marketing Universidad Rafael Belloso Chacín ### Pintura y dibujo Julio Árraga ## Contact & Social - LinkedIn: https://linkedin.com/in/hanborjas - Behance: https://www.behance.net/HannieB - Portfolio: https://www.thecraftedcode.com/ --- Source: https://flows.cv/johannie JSON Resume: https://flows.cv/johannie/resume.json Last updated: 2026-03-31