• Drove product optimization through bi-monthly Agile sprints with cross-functional teams, identifying and implementing new print processes (DTF, embroidery, direct UV, specialty substrates, and new apparel print locations). These innovations expanded the catalog, opened new revenue streams, and increased bookings and merchant satisfaction.

• Onboarded 200+ new hardgoods and softgoods SKUs, overseeing tens of thousands of variants from setup to launch.

• Improved conversion rates by implementing inventory backstops, cutting stockouts and lost sales.

• Increased speed-to-launch by over 50% partnering with Engineering to streamline and automate the product ingestion process.

• Partnered with Marketing to create compelling listings and maintain seasonal collections, boosting average profit margins.

• Spearheaded the development of an interactive design tool, enhancing user engagement and increasing session duration.

• Revamped the order confirmation page with personalized recommendations, resulting in improved conversion rates.

• Designed and implemented a real-time chat tool, significantly accelerating customer service resolution times.

• Key contributor in launching and scaling the Artisan Maker Platform from inception to a thriving marketplace.

• Successfully onboarded new 3P sellers, resulting in a significant year-over-year increase in bookings.

• Guided VIP makers in defining product offerings and creating SEO-optimized content, enhancing visibility and engagement.

• Oversaw the exponential growth of published products, driving brand awareness and customer acquisition.

• Established strategic partnerships with apparel wholesalers and distributors to enhance product offerings.

• Coordinated SKU launch lists, identifying risks and opportunities to ensure timely market entry.

• Ensured product quality and compliance through rigorous testing of new SKUs across multiple categories.

• Successfully expanded product lines in men's, women's, kids', toddler, and infant apparel, driving sales growth.