# John da Guia > Pricing Operations Analyst Location: San Francisco Bay Area, United States Profile: https://flows.cv/johndaguia I build and scale customer-centric products from the ground up. Connecting user experience, data, content and operational systems to turn complexity into repeatable growth. With experience in SaaS and multi-sided marketplaces, spanning both physical and digital products. I’ve taken products from 0→1, scaled catalogs, and built systems that make complex workflows simple and repeatable. Selected Achievements: -Built Zazzle Maker Platform from 0→1, establishing the foundation for a thriving maker ecosystem. -Influential in helping to establish the foundation of Zazzle’s Pro Seller program, which inspired the creation of Quick Product Create, an automation tool I co-developed with Engineering to help sellers scale listings faster. -Reimagined Zazzle’s apparel offering by onboarding new suppliers and introducing new decoration techniques. -Redesigned Zazzle’s Design Tool, used daily by thousands of creators, adding collaborative features and richer creative content. -Developed a proprietary chat/inbox system that reduced friction and customer service tickets, enabling direct communication between designers, sellers, and buyers. -Scaled Dreamship’s catalog from a dozen items to over 200+ unique product types in under five years by adding new suppliers, print processes such as DTF, embroidery, direct UV, specialty substrates, and optimized product data pipelines, reducing time to publish new items greatly. -Created high-quality product imagery from scratch, ensuring consistency and visual polish across product pages. I’m customer-obsessed, data-driven, and pragmatic. I use analytics to uncover friction points, validate strategy, and guide decisions, whether it’s optimizing listings to lift conversions or identifying catalog opportunities that increase bookings and merchant satisfaction. My sweet spot is bridging post-sales, operations, and go-to-market—connecting strategy to execution so products not only launch well but keep getting better. In short, I don’t just manage products. I design, build (0→1), scale, and operationalize them through creativity, Design Ops rigor, and data-backed strategy. ## Work Experience ### Pricing Operations Analyst @ Adobe Jan 2026 – Present | San Jose, CA ### Product Catalog Operations @ Dreamship Jan 2020 – Jan 2025 | San Francisco Bay Area • Drove product optimization through bi-monthly Agile sprints with cross-functional teams, identifying and implementing new print processes (DTF, embroidery, direct UV, specialty substrates, and new apparel print locations). These innovations expanded the catalog, opened new revenue streams, and increased bookings and merchant satisfaction. • Onboarded 200+ new hardgoods and softgoods SKUs, overseeing tens of thousands of variants from setup to launch. • Improved conversion rates by implementing inventory backstops, cutting stockouts and lost sales. • Increased speed-to-launch by over 50% partnering with Engineering to streamline and automate the product ingestion process. • Partnered with Marketing to create compelling listings and maintain seasonal collections, boosting average profit margins. ### UX Designer @ Zazzle Jan 2018 – Jan 2020 | Redwood City, CA • Spearheaded the development of an interactive design tool, enhancing user engagement and increasing session duration. • Revamped the order confirmation page with personalized recommendations, resulting in improved conversion rates. • Designed and implemented a real-time chat tool, significantly accelerating customer service resolution times. ### Artisan Maker Platform @ Zazzle Jan 2015 – Jan 2018 • Key contributor in launching and scaling the Artisan Maker Platform from inception to a thriving marketplace. • Successfully onboarded new 3P sellers, resulting in a significant year-over-year increase in bookings. • Guided VIP makers in defining product offerings and creating SEO-optimized content, enhancing visibility and engagement. • Oversaw the exponential growth of published products, driving brand awareness and customer acquisition. ### Apparel @ Zazzle Jan 2012 – Jan 2015 • Established strategic partnerships with apparel wholesalers and distributors to enhance product offerings. • Coordinated SKU launch lists, identifying risks and opportunities to ensure timely market entry. • Ensured product quality and compliance through rigorous testing of new SKUs across multiple categories. • Successfully expanded product lines in men's, women's, kids', toddler, and infant apparel, driving sales growth. ### Mobile Make Station @ Zazzle Jan 2010 – Jan 2012 • Co-produced a real-time design and manufacturing pop-up experience for personalized iPhone cases. • Engaged customers at major events like MAGIC, SXSW, and Bay to Breakers, enhancing brand visibility. • Boosted social media impressions and customer loyalty through interactive experiences. ### Partner Stores @ Zazzle Jan 2007 – Jan 2010 • Led a team of 10 production designers to launch VIP e-commerce stores for renowned brands and independent designers. • Published millions of virtual products, enhancing the online shopping experience and driving sales. • Developed innovative tools to empower sellers, facilitating scalable growth within the pro-seller community on Zazzle. • Established foundational practices that fostered collaboration and engagement among sellers, contributing to community building. ### Ad Designer @ West Coast Yellow Pages Jan 2006 – Jan 2007 | Foster City • Designed engaging print advertisements tailored for residents and small businesses in San Mateo County. • Co-managed the monthly pagination and pre-print production process, ensuring timely delivery and quality standards. • Created and maintained an organized archive library of graphic images, fonts, and stock photography, enhancing design efficiency. ### Broadcast Designer @ NBC Bay Area Jan 2003 – Jan 2006 | 2450 N 1st St, San Jose, CA 95131 • Collaborated with writers, producers, and directors to create engaging broadcast segments for live news and sports. • Designed over-the-shoulder graphics, maps, lower-thirds, and animated cold opens, ensuring timely delivery. • Enhanced viewer experience through innovative graphic design, contributing to increased audience engagement. ## Education ### Bachelor of Arts (BA) in Design Studies San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/johndaguia --- Source: https://flows.cv/johndaguia JSON Resume: https://flows.cv/johndaguia/resume.json Last updated: 2026-04-13