UX Manager leading the B2C experience for AutoZone.com, with ownership of end‑to‑end design strategy across high‑traffic, revenue‑critical journeys including Product Detail Pages, Search, Customer Loyalty, and Checkout.

Responsible for guiding multiple design pods and shaping UX strategy in close partnership with Product, Engineering, and Analytics to improve conversion, funnel efficiency, and customer retention across a large‑scale, enterprise e‑commerce platform serving millions of customers.

Representative outcomes include:

• Elevating PDP usability and information clarity to improve customer confidence and purchase readiness

• Advancing search and product discovery to increase relevance, findability, and engagement at scale

• Streamlining checkout and post‑purchase flows to reduce friction and abandonment

Strengthening loyalty experiences to support repeat visits and long‑term customer value

Driving UX outcomes tied to revenue growth, funnel efficiency, and customer lifetime value through data‑informed, cross‑functional leadership.

As the Director of User Experience at Quotient Technology (formerly Coupons.com), I've led innovative UX initiatives that bridge the gap between user needs and business objectives. One of my proudest accomplishments was spearheading the creation and implementation of a scalable enterprise SaaS design system. This dynamic system revolutionized our design process, improving consistency by 25% and reducing development time by 20% across multiple verticals. Additional accomplishments include:

• Led a team of 10 UX designers, establishing UX best practices and fostering a culture of innovation that resulted in a 30% increase in user engagement and 15% reduction in error rates across consumer-facing and enterprise SaaS applications

• Collaborated cross-functionally with product managers, engineers, and stakeholders to optimize mobile native app experiences, leveraging design thinking and data-driven iterations to achieve a 35% efficiency boost and $2M revenue uplift

• Drove strategic UX leadership by aligning cross-functional teams and product roadmaps, resulting in a 30% increase in user engagement and 25% improvement in design consistency across multiple work groups

• Championed user-centric design as a strategic leader, transforming organizational culture and driving business impact, contributing to a 35% efficiency boost and $2M revenue uplift

• Crafted innovative UX/UI solutions for both consumer-facing and enterprise SaaS applications, leveraging user research and data analytics to inform design decisions and optimize user experiences

As the User Experience Lead at Quotient Technology Inc. - Coupons.com, I spearheaded transformative UX strategies that aligned user requirements with organizational goals. A key initiative I led was an end-to-end redesign of web and mobile applications, implementing mobile-first principles and inclusive design practices. This user-centered approach, which ensured ADA compliance with WCAG 2.2 AA and Section 508 standards, resulted in a 20% increase in user satisfaction and 25% reduction in drop-off rates while enhancing accessibility across diverse user groups. Additional accomplishments include:

• Led and mentored a team of 5 designers, fostering a collaborative environment that improved design delivery speed by 40% and increased team satisfaction scores by 15%

• Spearheaded comprehensive UX/UI overhaul for B2B SaaS platform, applying Design Leadership and Strategy to drive 25% improvement in client engagement and 30% reduction in development time

• Utilized agile methodologies and design sprints to streamline the UX process, achieving a 30% reduction in design iterations and accelerating time-to-market

• Conducted comprehensive user research and usability testing, applying findings to optimize designs and improve conversion rates by 20% across all platforms

• Implemented responsive design principles and mobile-first approach for web applications, resulting in enhanced cross-device user experience and improved engagement metrics

As a Senior User Experience Designer, I championed transformative UX strategies that harmonized user needs with corporate objectives. Through the creation of user-centric designs for consumer promotions platforms, I leveraged data-driven insights to boost user engagement by 30% and decrease drop-off rates by 25%. This approach not only elevated the overall user experience but also delivered quantifiable business impact. Other notable achievements include:

• Conducted comprehensive user research and usability testing, applying findings to optimize designs and improve conversion rates by 20% across all platforms

• Led implementation of a responsive design system, enhancing UX consistency and efficiency by 35% across web and mobile platforms

• Collaborated with cross-functional teams to ensure alignment between design solutions and technical requirements

• Utilized agile methodologies to streamline the UX process and accelerate time-to-market

• Contributed to the maintenance and evolution of the company's design system, ensuring consistency across multiple products

As a Senior Visual Designer at 11 Main, Inc., My innovative UX approach created synergy between user expectations and company objectives. One of my proudest achievements was leading the launch of web and mobile apps incorporating responsive design principles, which boosted productivity and user satisfaction by 30% while reducing bounce rates by 15%. This approach significantly enhanced the user experience while driving measurable business results. Additional accomplishments include:

• Managed and mentored a team of 3 designers and 25 contractors on the development of 11Main.com, utilizing wireframing, layout design, and visual communication, resulting in a successful launch within the projected timeline and budget

• Directed the creation and execution of a targeted marketing campaign for 11Main.com, integrating interaction design principles and design trends, which resulted in a 40% growth in site traffic and a 25% increase in sales within the first quarter

• Created wireframes and interactive prototypes for 11Main.com web and mobile applications, leveraging user research insights to contribute to a successful launch generating $1.2M in first-quarter revenue

• Implemented responsive design principles across all platforms, ensuring a consistent and engaging user experience across devices