• Leading development of Trunk, an AI-powered bookkeeping product designed to function as an "invisible bookkeeper" for solopreneurs

• Operating as the de facto GM — owning direction across product, onboarding, pricing, and early go-to-market

• Building core trust infrastructure (Gmail + Stripe ingestion, transaction accuracy, deduplication) — the systems that determine whether users stay or leave

• Acting as the cross-functional anchor across product, engineering, and leadership to maintain momentum in a 0→1 environment

• Defining and testing early growth approaches including referral loops, content, and partnerships, with a focus on driving paid conversion and retention

A consulting vehicle I use for product and strategy work with early-stage founders. Focused on the 0→1 phase — when the problem is real but the path isn’t clear. Engagements typically involve product direction, go-to-market, and helping teams figure out what actually needs to happen next.

• Achieved a 3x increase in revenue by transforming the business model from boutique development to a scalable SaaS platform

• Unified product vision and go-to-market strategy across engineering, marketing, and sales

• Worked directly with the board on strategy, stakeholder management, and company direction

• Established operations infrastructure and revenue forecasting to accurately assess growth potential

AI-powered 3D visualization platform for industrial digital twins in heavy industry.

• Raised $2M from angel investors and VCs including Alchemist Accelerator and Plug & Play Ventures

• Closed contracts with Fortune 500 customers including Schlumberger — in under 5 weeks — before the product was fully built

• Named "Most Promising Company" at the world's largest conference in our vertical

• Accepted into StartX (Stanford’s accelerator) and Creative Destruction Lab without a Stanford-affiliated founder on the team

• Shut down in 2022 after COVID eliminated the oil and gas market opportunity the company was built around