# John Ma > Senior Product Designer @Meta | Ex-Apollo.io, Scale AI, Snap | Punk 4812 Location: San Francisco, California, United States Profile: https://flows.cv/johnma John is a multi-disciplinary product designer with a background in front end programming with 5 years of design experiences across AI, cryptocurrency, AR&VR platforms and crypto applications. He is fascinated in tackling and building components for scalable design systems, obsessed with pixel perfect UIs, loved breaking down ambiguous problems into smaller segments and energized by collaborating with people from different cross functional domains. John is proficient in designing and prototyping in Figma, Principle, FramerX, ProtoPie, and After Effects. He also leads user research sessions like contextual inquiries, usability testings and design thinking workshops. He is also proficient in building front end in Javascript, HTML and CSS and pushing pixel perfect production ready visual assets for engineering handoff. Previously advised for product / design / growth work for web3 and crypto startups. John loves to bring users problems from conception to product launch while driving design decisions in the intersection of well balanced user needs and business goals. ## Work Experience ### Senior Product Designer, Data Infrastructure @ Meta Jan 2024 – Present Data Infrastructure and AI internal tools Designing pre and post training AI tools for super intelligence lab AI researchers ### Senior Product Designer, AI @ Apollo.io Jan 2023 – Jan 2024 | San Francisco Bay Area Apollo is an all-in-one GTM sales platform with buyer database and tools to help SDRs and AEs to find prospects and intelligently reach them. Rasied a Series D round of $100M led by Bain Capital Ventures and Sequoia Capital. Led design in AI message intelligence by integrating gpt4 into prospecting and messaging workflow. • Contributed to launching 4 major key features such as email analyzer, AI rephraser, email AI template and content hub • Grew MAU for message intelligence from 996 to 4201 users with a 4x increase after key initiaitves were launched • Collaborated with research, content and product to envision vision work for AI agent • Reduced 12% of drop off in the AI template creation funnel by consolidating and simplifying UX for one off AI email generation • Crafted and presented various product competitive analysis to both product and design team which led to adding new features' ideas into the product roadmap ### Product Designer, Gen AI @ Scale AI Jan 2022 – Jan 2023 | San Francisco Bay Area Scale AI accelerate the development of AI applications by providing infrastructure and tools to power the entire ML and genAI lifecycle. Joined during Series D and left in Series E (3.35B -> 7.3B Valuation). Backed by YC, Founders Fund, Tiger Global, Index Ventures, etc. Design Lead for Gen AI labeling suite, and previously worked on shipping product across Scale Pro, 3D, 2D labeling, mapping and customer success acceleration for enterprise customers. Helped launch 3 product demos that drove 70M ARR with key customers like GM and Toyota. Helped relaunch design system 3.0 and increased designer efficiency by 4x and saved 32% taskers’ time with redesigned internal labeling tools ### Product Design, Special Projects @ Scale AI Jan 2021 – Jan 2022 | San Francisco Bay Area Designing product with better UX/UI, shaping product strategy and doing occasional front end for various special projects and customer demo Federal Catalog Mapping Synthetic Data ### Product Design Intern @ Meta Jan 2021 – Jan 2021 | Seattle, Washington, United States Meta Business Tool Team🖥🖥 Scoped, designed and launched onboarding experience and attribution setting menu with one front end engineer, one senior designer and two user researcher ### Product Design Intern @ Scale AI Jan 2021 – Jan 2021 | San Francisco Bay Area Scale AI is a unicorn startup accelerating the development of AI applications and democratizing machine learning, creating a gig economy for data labelers worldwide starting with a suite of APIs that allow AI teams to generate high-quality ground truth data. Leading redesign on Nucleus. New design is out https://scale.com/nucleus ### Product and Design @ Olympus DAO Jan 2021 – Jan 2021 | Worldwide OlympusDAO is the first financial experiment to build a community driven decentralized financial infrastructure with protocol owned liquidity. Starting with its innovative bond purchasing method. ### Holographic Product Design @ Spatial Jan 2020 – Jan 2021 | Remote Augmented Reality Startup creating the future of work's collaboration in a holographic home office. 🗃🗃 First Holographic Product Design Intern Hire • Crafted and expanded design components and practices for 3D design guidelines • Collaborated with engineers and design team to define new camera feature by ideating, designing and prototyping new 3D design paradigms in Cinema4D and After Effects, ultimately launching the feature on Oculus in partnership with business development and content strategists • Assisted engineers to build out new feature alert on Spatial desktop and created pixel perfect artifacts for settings and mc tools on both mobile and oculus •Owned end to end design process (undergoing extensive competitive analysis, defining business goals, creating visual assets, storyboarding and interaction design) for 5 Second Sign In / Sign Up experience on Spatial's desktop and Oculus experiences, while presenting design concepts and AE prototypes to cross functional stakeholders ### Undergraduate Researcher and UX Engineer, Flexi creator @ UCLA Human Computer Interaction Lab Jan 2019 – Jan 2020 | Greater Los Angeles Area UCLA HCI lab is a research laboratory that has the goal to reinvent computer in order to augment human capabilities by doing research in intelligent user interfaces, sensing and interaction techniques. Fully funded by both Adobe and NSF. During my 4 months of research, I created a collaborative digital and physical ecosystem called Flexi, which consisted of a 3D printed lower limb, electric muscle sensors and a companion native application that enables various modes of functionalities that enhances the functions of the 3D printed prosthetic limb • Underwent more than 20 rounds of sacrificial concepts and ideations and down selected to 3 that best maximized the design and utility of functional 3D prosthetic lower limbs • Cross examined more than 6 researches and journals to document key findings for areas of improvement in the 3D printing sphere for prosthetic limb • Applied IDEO's human centred design approach, reversed engineered and protoyped two prosthetic limbs using 3D modeling software Blender and in-house 3D printers like PrusaSlicer and Ultimaker Cura 2 • Constructed and documented a conceptualized futuristic muscle sensor that can measure pressure output from muscular contraction using force sensitive resistor (FSR) • Created the wireframe of a complementary companion app that calibrated the hand movement of the prosthetic limb to enhance accuracy of universal gestures and provided modular modes like comfort and sports modes that can adapt to different hand's movements in various circumstances ### AI Product Design and Growth @ Yobs Jan 2020 – Jan 2020 | Greater Los Angeles Area Yobs is an award-Winning AI API for remote soft skills assessment, leveraging NLP, computer vision and ML, combined with prosody and linguistic analysis to capture the best talents over voice and video. • Conceptualized and designed 27 pages of investor slide deck by redefining the visual and branding consistency, successfully pitched to Plaid founder, Salesforce investors and secured 4 contracts for stage A funding • Defined business and product goals for an API setup guide that directly aligned with the clients' needs by working collaboratively with the CEO • Produced user journey, information architecture, use cases and scoped design opportunities for a candidate result page under an iterative design process, directly integrating with clients like MyRecruitment+ and CareerArc, and securing a $50K contract with PWC and EY •Implemented, streamlined and iterated on a UX/UI update on the NLP generated behavioral assessment JSON report, built in HTML and CSS, successfully handoff to the engineer lead for deployment in sandbox environment using curl command, leading to 1000+ new customers from Nissan and $15k contract from Kira Talent ### AR Product Design Intern, Camera Platform Team @ Snap Inc. Jan 2020 – Jan 2020 | Santa Monica, California AR Camera Platform Team 📸 • Collaborated with PMs, engineers and designers to create production ready visual assets and rapid prototypes for launching 2 AR lens features that impacted 100 million Lens users worldwide • Oversaw the conception of premium lenses from ideation to beta launch by increasing lens engagement by 4% and lens submission by 23% • Designed and evaluated mockups/prototypes for new interaction paradigms for new generation holographic AR glasses using After Effects • Improved scan experience by pitching functional prototypes, MVP design and strategy like Scan Home, Education, and Feedback to the design executives and perception team ### Rave's Cofounder & Product Designer @ 3 Day Startup Jan 2019 – Jan 2019 | Greater Los Angeles Area 3 Days Startup is a 72-hours pitching workshop that teaches entrepreneurial skills and core startup concepts in a collaborative and supportive environment. The theme is to build a MVP over the course of 3 days. • Selected as 1 of the 40 finalists out of more than 140 applicants to complete a 72 hours hackathon • Won UCLA 3DS Hackathon with an iOS application that allows UCLA students to browse and search for local parties and social events • Designed a unified brand by creating interactive mockups with Origami, assessed long-term business strategies, analyzed pertinent market trends with competitors, and collaborated with roughly 15 early adopters using multivariate testing to build an MVP for a product-market fit • Pitched to a board of angel investors and serial entrepreneurs, as the only team to receive investment offers and admission to accelerator program ### VR/AR Product Design Intern @Ultraleap @ Ultraleap Jan 2019 – Jan 2019 | Mountain View, California Unicorn startup on a mission to make the digital world more human by utilizing ultrasound and tracking to form 3D control in mid air. Redesigned and conducted usability findings on the flagship product's page and Unity Core Assets Website (UCA) to streamline the process of designing mid air haptics with business and market considerations. ### Design and Special Projects Associate @ GoingVC Jan 2019 – Jan 2019 | Greater New York City Area GoingVC is a collaborative professional development program helping to prepare its participants for careers in venture capital. Cohort members are exposed to a number of skills essential for success in the VC industry, and have weekly opportunities to meet, connect, and engage with VCs from funds around the world. GoingVC is guided by multiple instructors with venture capital backgrounds. Leading the complete redesign of logos, website and stealth mode projects, more coming soon...... ### Undergraduate Honor Research Fellow and Project Lead @ Rissman Memory Lab Jan 2019 – Jan 2019 | Los Angeles, California, United States UCLA Psychology Departmental Honor Program under Professor Rissman's supervision. Discovering novel ways for AR filters to interact and enhance memory’s formation Leading of team of students to develop AR filters to test and encode memory formation ### Motion Designer @ LA Hacks Jan 2018 – Jan 2019 | UCLA LA Hacks is the largest hackathon in the nation. 1,500 hackers came to compete for 36 hours and built innovative technology products. These products were then judged by top tech industry professionals like Google, Snapchat and Tinder. • Established a unified style guide for branding and visual design in both posters and website's mockups • Led the team to design hands on animation and 2d motion graphics • Collaborated with the marketing team to produce promotional videos that gauged over 1000+ views on Facebook and more than 5000+ like on the main Facebook LA Hacks page ### Creative Strategist @ Jetson Jan 2018 – Jan 2018 | Greater New York City Area New York's Seed-Stage startup aiming to provide the best voice first experience to the world through machine learning algorithm. • Developed and designed mockup stage wireframe of the website for the team startup venture, which improved retention rate from 32% to 66% • Coordinated user research and cooperative principles to design and build a voice conversational app that attracted 850 downloads on the first month of app store • Produced motion graphics for social media campaign which resulted in 3 million fundings ### Product Designer @ UCLA DevX Jan 2018 – Jan 2018 | UCLA The ultimate all in one study app for students in UCLA that rediscovers the way UCLA students can study more effectively. • Collaborated with a team of 11 designers and developers to develop an app to help students study effectively under varying time and data constraints • Designed advanced algorithm search and live crowdedness of study spots to increase engagement • Iterated through a cross section design process by conducting usability testings with 30+ students • Cooperated with engineers to build a exam library and process flow for a scalable and flexible system • Finalist at StartupUCLA Incubator and DevX Demo Day. ### Social Media Business Strategist @ Meitu, Inc. Jan 2017 – Jan 2017 | Hong Kong Meitu is a global innovator in mobile technology including mobile devices, photo, video editing and virtual makeup applications, which gathered 1.1 billion users. •Organised Meitu phone advertisement with celebrities, extrapolating data from Facebook, Installgram and wechat on the most popular posts with the highest views, comments and likes related to beauty product. • Focused on a machine learning project about the potential investment of Meitu on AI, using risk-benefit analysis, product differentiation and company vision to determine the AI chip making company •Developed partnership with HK base venture capitals to raise fundings ### UI Design + Graphic Design Consultant @ MeeOpp Jan 2016 – Jan 2016 | Hong Kong An early EdTech stage startup connecting Mandarin teachers with local HK students • Collaborated with engineers to design a website that matches students with Mandarin tutors by conducting user research to drive design and business decisions • Produced high level UI mockups and created a user research protocol to discover user pain points • Conceptualized and launched the website that drove a traffic of 45k monthly page views and 4.3 unique clicks • Optimised social media content by making promotional videos that reached 2800 likes on Facebook ## Education ### Cognitive Science in computer specialization | Digital Humanities minor | Major GPA 3.78, Design, Entrepreneurship and Technology UCLA ### Front End Web Development (HTML in CSS, Boostrap, JQuery, Javascript) General Assembly ### User Experience Design General Assembly ### Diocesan Boys' School ## Contact & Social - LinkedIn: https://linkedin.com/in/john-ma - Portfolio: https://www.johnma.design/ - GitHub: https://www.github.com/mingyukma88 - Portfolio: https://www.dribble.com/mingyukma88 --- Source: https://flows.cv/johnma JSON Resume: https://flows.cv/johnma/resume.json Last updated: 2026-04-13