Core responsibilities include lead design team in creating authentic brand experiences within a physical environment by developing narratives and touch points that embody the client’s mission.

Work closely with firm principles, architects, design directors and interior designer to develop design solutions that not only compliment their environment but are thoughtfully integrated and functional. Generate all presentations, designs, sketches and supporting documentation through all phases of the creative process from concept, design development through to design intent and completion.

Additional duties include managing client relationships, presenting work, oversight of vendors through fabrication and installation.

Mentor junior designers and new hires and work closely with design managers establishing project schedules and ensuring deliverables exceed client expectations.

Directing commissioned artists and photographers and art curation.

Actual deliverables include branded environmental graphic programs and installations, experience and place making strategies, brand identities, wayfinding systems, ADA and identity signage, digital applications such as web sites, animations and e-communications.

Primary duties include development of company marketing assets such as print advertisements for various notable magazines and newspapers, direct mail collateral and small in-club marketing material. Other large scale print materials include window graphic campaigns, highway billboards, building scrims and scaffolding banners. Designing web banner ads, E-mail blasts and moderate maintenance of the Equinox website. Developing environmental graphics for presale offices and permanent in-club signs such as ADA

egress signage and cafe vendor signage. Other responsibilities include communicating with printers and fabricators and overseeing that production specifications are met. Also oversaw junior designers and assisted the production manager.

Duties included brand development and strategy, design of corresponding print collateral and create environmental graphics and wayfinding systems. Notable work include the Asbury Park Rebranding Project which included the production of a new brand identity and an accompanying environmental design program. Creation of the initial Wayfinding System for The Fairmont Hotel Chicago. Other clients include W Hotels, Renaissance Hotels, Coca-Cola, Orange Investment Partners, JetBlue, Nobu Restaurants, Mistral Innovation Partners, NOLA and Architecture for Humanity. Additional responsibilities include maintaining Rockwell Group's own branding material.

Duties included design of various print media such as promotional booklets, annual reports and product packaging. Clients include MontBlanc, PEFCO, UNIMAC Graphics, Crown Luxury Travel, Leiber Products.