Help people share more privately with the friends and family they care most about. Drive more connection through the social content people discover across Meta’s ecosystem.

Worked across Meta app teams to create a unified and seamless commerce experience. Drove design strategy for the buyer journey and optimized on-app purchasing through cross-functional collaboration and experimentation. Contributed to commerce top-line goals and helped establish a new multi-billion revenue stream.

Partnered with product, research and engineering to reimagine Meetup's unique on/offline, cross-platform event experience and align strategy with leadership.

• Crafted mobile and desktop north star vision

• Prototyped organizer and attendee user experiences

• Supported engineering experimentation and implementation

Managed talented and diverse product designers through roadmapping, experimentation, design critiques, research, recruiting and day-to-day execution, in order to help build a thriving culture where designers can grow their careers.

Drove strategic approach and process to redesign Meetup's design system. Led federated model to evolve and maintain system through design/engineer collaboration.

• Partnered with Frank Chimera to define brand vision and color palette

• Simplified and refreshed component library to align with brand

• Designed 2 iconography families

• Extended Meetup's illustration language to deliver new app empty states and marketing art

• Defined system guidelines and playbooks

Our team's primary function was to maintain and evolve a suite of business resource management tools called IVY, which was designed & developed internally for Vaynermedia. IVY provided business vision and strategic insights to the company, tracked employee effort, informed staffing/hiring decisions, presented simple financial reporting, optimized process workflows, and more. Since its inception, IVY has contributed to Vaynermedia's success and growth by increasing team productivity and promoting company-wide communication.

• Led an iterative product design process and was responsible for managing and executing within the team's full design stack.

• Conducted user research through current and potential user surveys as well as qualitative user interviews. This informed the team's user-centric perspective in all product experiences.

• Documented product requirements through user stories, articulated user and technical constraints, and set success metrics.

• Implemented user experience documentation through user maps, product wireframes & experience concepts, utilizing UX best practices and design patterns.

• Created both rapid and high fidelity prototypes, using InVision, Flinto & Framer.

• Designed, maintained & documented custom UI style guide of elements & components.

• Supported engineering with front-end markup - HTML (Jade templates), CSS, JS (KnockoutJS). Tested and shipped features within 2-3 week sprints.

My role included a secondary objective of researching and developing a public SaaS version of IVY. This effort was formed into a separate initiative and team called Inductiv, whose mission was to empower employees with a better understanding of their work lives.

• Conducted market research to discover potential opportunities.

• Quickly prototyped product ideas at various levels of fidelity.

• Designed and assisted in engineering of multiple beta apps.

• Prepped for fundraising by preparing investor decks, implementing company and product branding design.