Art Director:

Collaborate with photographers, stylists, and digital techs to execute high-volume e-commerce and editorial shoots across multiple sets. Provide on-set direction for lighting, styling, model movement, and composition to meet creative briefs and timelines. Align on styling and asset needs in pre-production, and finalize image crops with light retouching to ensure brand consistency.

Stylist:

Lead pre-production meetings to define styling direction, timelines, and shoot logistics. Manage budgets and source props and wardrobe across multiple vendors. Style editorial and e-commerce sets, overseeing load-in, multi-scene execution, and wrap. Maintain clear communication with crews to ensure seamless shoot flow, while staying current on styling trends and visual aesthetics.

Led the brand’s creative launch in 2020, directing all digital, print, packaging, and merchandise design. Managed social media growth, increasing followers by over 1,300% through organic content strategy. Directed and styled all visual content in collaboration with photographers, videographers, and designers, supporting 40+ retail partners with in-store and digital collateral. Curated monthly events alongside the Director of Experiences and oversaw brand collaborations. Developed brand voice in alignment with marketing, PR, and industry compliance.

Art directed 12 monthly lifestyle campaigns, contributing to the brand’s highest-grossing year at $40M. Led creative strategy across photo, digital, and print by directing photographers, designers, and media teams. Shaped and maintained brand voice across all channels. Delivered high-quality visual assets on time and within budget, while tracking customer behavior and shopping trends. Traveled internationally for product research and inspiration, and adapted quickly to evolving creative needs.

Led and executed all phases of design and production at the national brand level, including concept development, sketching, material sourcing, tech-pack creation, vendor communication, and final production. Attended seasonal line reviews to finalize cohesive collections across 21 retail stores and e-commerce. Designed and oversaw production of the Elevated Fashion line, consistently achieving 100% sell-through and averaging ~$100K in gross revenue. Traveled quarterly to factories to oversee development and production, working directly with suppliers and manufacturing partners. Continually developed expertise in innovative fabrics, textiles, and materials.