• Led generative search strategy through a rapidly-evolving SERP landscape, implementing new strategies to maximize visibility within various generative search engines (ChatGPT, Perplexity, Google AIOs), integrating new AI tools to bolster SEO and content processes, and reporting on LLM visibility/citations. As a result, GoodRx was the #23 most-cited domain on the web within Google's AI Overviews, per a May '25 ahrefs report.

• Hired and grew team of 4 full-time SEOs.

• Played a key role in transforming a small Wordpress blog into an industry-competitive media operation (GoodRx Health) which grew upper funnel organic traffic +250% over 2 years.

• Owned strategic roadmap for organic growth, while leading SEO team as they execute projects spanning across content and numerous products to help teams reach distinct traffic goals.

• Built a moat around 1000s of conversion pages, securing and maintaining top rank for ultra-competitive drug pricing queries

Working cross-functionally across product, engineering, editorial, UX and data to spread the gospel of SEO, ensuring that all GoodRx properties are accessible to users and search engines alike.

Building experiences and creating content that address the latest and most challenging consumer health problems.

• Led company-wide SEO strategy with a focus on internal linking and crawl optimization for 100K+ page site.

• Successfully led a complex site migration to a new tech stack while maintaining traffic, performance and crawl parity.

• Built and maintained a robust SEO knowledge base used by engineers, PMs, designers, and marketing team.

• Defined, monitored, and reported KPIs to VPs, C-Levels and other stakeholders in a variety of recurring functions.

• Collaborated with engineers on a performance initiative to improve site speed, moving hundreds of conversion pages onto the first page of the SERPs for competitive vehicle terms.

• Grew organic search traffic 12% YoY (2014-15) beyond forecasted growth by optimizing for crawl efficiency and significantly reducing site footprint.

• Secured and maintained top rank for thousands of ultra-competitive head terms by collaborating with editorial team to create and optimize best-in-class vehicle review content.

• Managed relationships with vendors to create and socialize technical site audits, which I broke down into eng tasks for multiple product teams.

• Lead the development and implementation of an SEO-friendly inventory product which is now the default used car shopping experience on the site.

• Lead daily SEO scrum to coordinate team efforts and oversee progress made on all SEO-related issues

• Acted as resident SEO champion, keeping stakeholders informed on the latest developments in the SEO landscape. Created quarterly presentations to demonstrate SEO impact and socialize best practices

• Built and executed custom SEO campaigns for 10+ large clients including Suzuki, Body Glove, and Bayer.

• Consulted with client-side leadership teams to secure buy-in for the engineering resources necessary to implement technical optimizations.

• Managed the development, launch and maintenance of Wpromote's web-based SEO Audit Tool, which earned hundreds of high-authority external backlinks for the website.

• Led SEO strategy and content marketing for Wpromote.

• Attended search conferences and industry events, representing Wpromote and gathering the latest trends and strategies to present internally and share with clients.

• Trained and mentored new SEO hires.