• Built a consumer product from zero to 784K+ downloads, 4K+ DAU, 40K+ MAU, 4.6★ rating.

• Hired and managed contractors for initial builds; now personally maintaining and shipping updates using AI-assisted development workflows; end-to-end designer.

• Increased in-app purchase revenue 3x with new premium subscription and premium features.

• Sole product design lead for B2B CRM platform MVP; directly reporting to the CEO/Founder.

• Created a scalable design system and readied the platform for market launch.

• Managed end-to-end product delivery for multiple client projects, from discovery and requirements gathering through design and launch, delivering built out websites with Squarespace and WordPress.

• Drove measurable increases in customer engagement through conversion-focused design.

⋅Collaborated on cross-functional teams for web and app projects across all device types.

⋅Presented designs internally with team members and externally to stakeholders.

• Directed and produced film, theatre, and live music projects end-to-end: budgeting, venue and equipment sourcing, vendor negotiations, scheduling, and coordinating casts and crews in NYC.

• Led rehearsals, set creative direction, and made real-time production decisions under hard deadlines.