• Support marketing and sales by building campaigns, systems, and processes that turn customer interest into pipeline

• Create and manage segmented email and nurture campaigns in HubSpot

• Manage CRM workflows, lead tracking, scoring, and routing to sales (HubSpot and Salesforce)

• Partner with product, sales, and marketing teams on product launches, events, webinars, and go-to-market efforts

• Analyze funnel and campaign performance to improve conversion rates and lead quality

• Build reports and dashboards to track impact and inform decisions

• Focus on making marketing operations more efficient, measurable, and aligned with revenue goals

• Strategized and executed marketing campaigns for high-profile events such as the Annual Gala and virtual webinars, resulting in a 20% increase in new donor acquisition and raising over $1.2M in unrestricted funds

• Led a website redesign and SEO improvement project, driving a 280% increase in site interactions and a 15% increase in new partnership calls through enhanced user experience and targeted landing pages

• Created an inbound marketing strategy for outreach events with interactive games, leading to a 40%

increase in booth traffic and generating 25% more leads than at previous events

• Produced short-form videos that enhanced audience engagement on social media platforms, resulting in a 50% increase in views, a 35% boost in shares, and contributing to a 20% increase in lead generation

• Analyzed and segmented a CRM of 40,000+ contacts into targeted lists, improving campaign relevance and increasing donor conversion rates by 20%, with 7% of those conversions being new donors

• Standardized marketing collateral across departments, leading to a 200% increase in engagement and a 25% increase in first-time engagers through consistent and compelling messaging

• Conducted post-event surveys and interviews to gather donor feedback, leading to actionable insights that improved future event planning and increased repeat donor rates by 15%

• Create marketing outreach materials (flyers, posters, handouts, etc.) about WW’s career services to guide Orange County's men, women, young adults, veterans, and seniors to employment

• Design standardized, branded templates to ensure an efficient graphic designing process on Canva

• Compile marketing analytics and updates into a presentation slide deck for marketing manager to showcase

• Strategized marketing outreach materials for over 30 workshops, socials, announcements, and events, increasing Instagram followers by 123% ~2 years

• Orchestrate entire marketing strategy for Orange County’s largest nationwide Designathon, You Belong Here 2023, 307 registrations from 27 colleges and bringing in sponsors like Notion, Adobe, Figma, and Balsamiq

• Judge a total of 9 newbie UI/UX project teams about presentation design during Demo Day, providing feedback and asking questions about their design processes

• Design content for weekly newsletters with MailChimp to over 1,200 contacts

• Manage a team of 6 (external interns and marketing coordinators), delegating tasks according to strengths

• Mentor 5 design beginners to help guide their journeys, provide feedback on their portfolios, resume, LinkedIn, etc. and answer any questions about breaking into UX

• Hosted 1 workshop about Developing Your Personal Branding

• Create outreach materials and plan marketing strategy for events and workshops (e.g. annual Designathon, quarterly project teams, socials, etc.) to expand the design community at UCI

• Manage social media content (e.g. LinkedIn, Facebook, and Instagram) and interact with followers by posting on stories, commenting on posts, reacting to comments, and answering questions

• Design content for weekly newsletters with MailChimp to over 800 contacts

• Collaborate with marketing director to plan outreach strategy for socials, workshops, and Designathon