# Jolin Huang > Marketing Ops @ Tarana Wireless Location: Milpitas, California, United States Profile: https://flows.cv/jolin Building efficiency between marketing x sales through tools, processes, and data. Currently working in the telecom industry at Tarana Wireless, Inc. Feel free to contact me at jolinhuang9090@gmail.com. --- Skills: Industry Knowledge: Lifecycle Marketing, Marketing Operations, Digital Marketing, Lead Management, Campaign Management, Reporting, UI/UX, User Research Relevant Tools: HubSpot, Salesforce, ZoomInfo, WordPress, Constant Contact, Mailchimp, Figma, Asana, Jira, Adobe ## Work Experience ### Marketing Operations and Campaign Coordinator @ Tarana Wireless, Inc. Jan 2024 – Present | Milpitas, CA • Support marketing and sales by building campaigns, systems, and processes that turn customer interest into pipeline • Create and manage segmented email and nurture campaigns in HubSpot • Manage CRM workflows, lead tracking, scoring, and routing to sales (HubSpot and Salesforce) • Partner with product, sales, and marketing teams on product launches, events, webinars, and go-to-market efforts • Analyze funnel and campaign performance to improve conversion rates and lead quality • Build reports and dashboards to track impact and inform decisions • Focus on making marketing operations more efficient, measurable, and aligned with revenue goals ### Marketing Coordinator @ Working Wardrobes Jan 2023 – Jan 2024 • Strategized and executed marketing campaigns for high-profile events such as the Annual Gala and virtual webinars, resulting in a 20% increase in new donor acquisition and raising over $1.2M in unrestricted funds • Led a website redesign and SEO improvement project, driving a 280% increase in site interactions and a 15% increase in new partnership calls through enhanced user experience and targeted landing pages • Created an inbound marketing strategy for outreach events with interactive games, leading to a 40% increase in booth traffic and generating 25% more leads than at previous events • Produced short-form videos that enhanced audience engagement on social media platforms, resulting in a 50% increase in views, a 35% boost in shares, and contributing to a 20% increase in lead generation • Analyzed and segmented a CRM of 40,000+ contacts into targeted lists, improving campaign relevance and increasing donor conversion rates by 20%, with 7% of those conversions being new donors • Standardized marketing collateral across departments, leading to a 200% increase in engagement and a 25% increase in first-time engagers through consistent and compelling messaging • Conducted post-event surveys and interviews to gather donor feedback, leading to actionable insights that improved future event planning and increased repeat donor rates by 15% ### Marketing and Design Intern @ Working Wardrobes Jan 2022 – Jan 2023 | Irvine, California, United States • Create marketing outreach materials (flyers, posters, handouts, etc.) about WW’s career services to guide Orange County's men, women, young adults, veterans, and seniors to employment •Design standardized, branded templates to ensure an efficient graphic designing process on Canva •Compile marketing analytics and updates into a presentation slide deck for marketing manager to showcase ### Marketing Director @ Design at UCI Jan 2022 – Jan 2023 | Irvine, California, United States • Strategized marketing outreach materials for over 30 workshops, socials, announcements, and events, increasing Instagram followers by 123% ~2 years • Orchestrate entire marketing strategy for Orange County’s largest nationwide Designathon, You Belong Here 2023, 307 registrations from 27 colleges and bringing in sponsors like Notion, Adobe, Figma, and Balsamiq • Judge a total of 9 newbie UI/UX project teams about presentation design during Demo Day, providing feedback and asking questions about their design processes • Design content for weekly newsletters with MailChimp to over 1,200 contacts • Manage a team of 6 (external interns and marketing coordinators), delegating tasks according to strengths • Mentor 5 design beginners to help guide their journeys, provide feedback on their portfolios, resume, LinkedIn, etc. and answer any questions about breaking into UX • Hosted 1 workshop about Developing Your Personal Branding ### Marketing Coordinator @ Design at UCI Jan 2021 – Jan 2022 • Create outreach materials and plan marketing strategy for events and workshops (e.g. annual Designathon, quarterly project teams, socials, etc.) to expand the design community at UCI • Manage social media content (e.g. LinkedIn, Facebook, and Instagram) and interact with followers by posting on stories, commenting on posts, reacting to comments, and answering questions • Design content for weekly newsletters with MailChimp to over 800 contacts • Collaborate with marketing director to plan outreach strategy for socials, workshops, and Designathon ### SOP/PBK Lead Communications and Media Intern @ UC Irvine Scholarship Opportunities Program Jan 2021 – Jan 2023 | Irvine, California, United States • Create multiple marketing-related outreach materials to help high-achieving UCI students gain recognition and access to prestigious scholarships, campaigns go out to over 30,000 students • Maintain SOP/PBK websites to ensure content is up-to-date and redesign structure to consider usability and accessibility using WordPress • Spearhead first PBK targetted newsletter project, spreading awareness about PBK, qualifications, events, etc. to more than 20,000 students and faculty • Design SOP/PBK branded graphics to promote events on social media using Canva, IG followers +131.9% ### Product Design Intern @ Liferay Jan 2022 – Jan 2022 • Developed a customizable dashboard allowing users to prioritize and access critical information efficiently, resulting in a 30% increase in user productivity • Designed a notifications panel, which consolidated alerts, updates, and action items in one place, improving membership renewal by 25% and increasing revenue by $500K annually • Integrated an onboarding videos product page that featured engaging, step-by-step video tutorials for new users, contributing to a 15% decrease in customer support costs and saving the company an estimated $200K annually in support expenses • Collaborated cross-functionally with product designers, product managers, and engineers to redesign digital product interfaces for external clients, leading to a 50% increase in user satisfaction ### Product Design Fellow @ Product Association @ UCI Jan 2021 – Jan 2022 • 1st Place Judges' Favorite Product out of 6 groups • Develop a mobile app to help busy college students with a way to streamline their cooking and meal-prepping process while reducing their food waste • Conducted 6 semi-structured interviews with college students to understand their cooking and meal-prepping pain points and motivations • Analyzed 5 competitors in the meal-prepping industry to plan what “Chefmate” can improve or implement • Designed low to high-fidelity mockups and conducted prototype testing with interviewees for iterations ### Social Media Marketing Coordinator @ BusinessWhitt Jan 2020 – Jan 2021 | Irvine, California, United States • Promoted BW coaching services and events through marketing-related campaign materials on various social media platforms to increase leads. • Recruited small business owners for "Business Growth Forum,” +275% (4-15) attendance • Developed a new storytelling system with copywriting hacks, +300% account engagement and +47% (191-280) followers within 3 months • Led "Frustration Giants" lead generation project, +102% (200-404) email list subscribers in just 3 months ### Entrepreneur @ Not For College Jan 2019 – Jan 2019 • Small enamel pin business on Etsy • Designed my own pins, backing cards, and packaging • Communicated with a pin company in China on pricing and shipping information • First marketing experience, 40 sales in two weeks ## Education ### Bachelor's degree in Psychology and Digital Information Systems UC Irvine ## Contact & Social - LinkedIn: https://linkedin.com/in/jolin-huang-30a4451b0 --- Source: https://flows.cv/jolin JSON Resume: https://flows.cv/jolin/resume.json Last updated: 2026-04-13