Directed and mentored creative team, overseeing brand evolution and marketing initiatives across all touchpoints. Implemented scalable design systems and drove UX improvements with a mobile-first approach. Directed end-to-end campaign development for paid ads and video content while partnering with C-suite and cross-functional leaders. Leveraged AI tools to streamline creative workflows, accelerating concept development and production timelines. Managed vendor and agency partnerships.

Mentored and managed a team of designers. Developed experiential campaigns both digital and real-world. Maintained brand consistency while evolving sub-brand hierarchies. Led inclusive design approach with emphasis on accessibility and cultural representation. Balanced competing stakeholder priorities while maintaining creative excellence.

Conceptualized and drove large-scale, high-budget campaigns for cross-channel distribution. Mentored and directed the creative team, collaborated with marketing leadership and external agencies to develop integrated campaign strategies. Directed comprehensive production operations including photoshoots, set design, talent sourcing, and coordination for SFX makeup artists, illustrators, and motion designers.

Supported high-stakes product launches through compelling visual storytelling and presentation design. Collaborated with executive leadership to ensure creative deliverables aligned with strategic messaging. Produced illustrations, storyboards, and visual assets for internal communications and external video campaigns while working cross-functionally with motion designers, copywriters, and brand strategists.