Highly experienced WordPress Developer with 6+ years of experience specializing in custom theme development, API integrations, and full website builds. Extensive expertise in managing complex WordPress projects across multiple industries, delivering seamless front-end and back-end solutions.
New York City Metropolitan Area
New York, New York, United States
SUDS Creative (a DRB Company) via Akkodis
Building marketing automation and digital infrastructure for SUDS Creative, the car wash industry's leading full-service marketing agency. Contracted through Akkodis, a global digital engineering leader recognized as a 2025 Leader in Everest Group's U.S. IT and Engineering PEAK Matrix.
Tech Stack
WordPress | PHP/Laravel | MySQL | MJML | Unbounce | ActiveCampaign | Cloudflare | DigitalOcean | Docker
Key Deliverables
* Architected n8n automation workflows integrating Claude API agents with Figma MCP server to streamline email development, automatically converting design files into responsive MJML templates.
Built responsive MJML marketing emails with dynamic personalization and barcode generation
Maintained PHP/Laravel coupon distribution platform with MySQL database integration
Created Unbounce landing pages with webhook integrations syncing to ActiveCampaign CRM
Configured custom fields and automation flows for survey data collection
Built internal WordPress documentation portals
Managed Cloudflare DNS including SPF, DKIM, and DMARC configuration
Administered DigitalOcean droplets and Siteground hosting
Transferred and offboarded client websites with DNS cutover coordination
Skills
PHP, SQL, HTML/CSS, JavaScript, Laravel, WordPress, MySQL, ActiveCampaign API, REST APIs, Webhooks, Docker, SSH/SFTP, DNS, SSL/TLS, Gravity Forms, ACF
Built the digital platform for The Yuvoice Sentinel, a global citizen journalism publication that amplifies diverse voices living through history. The Sentinel surfaces truth with care, centers lived experience, and mobilizes communities toward practical change through award-winning stories spanning mental health journeys, career truths, poetry, fiction, and frontline perspectives from around the world.
Technology Stack
WordPress custom theme | Advanced Custom Fields (ACF) | Custom Post Types (Authors) | Webpack (@wordpress/scripts) | SCSS | REST API | PHP | ConvertKit API Integration
Key Features & Systems Delivered
Custom Author Management System – Built a complete Author CPT with AJAX-powered bio modals, multi-field social links (LinkedIn, Instagram, Medium, Website), headshot management, and editorial credits integration
Multi-Category Content Architecture – Implemented intelligent category mapping with color-coded sections (11 categories), related posts logic, and dedicated page templates for Unbreaking the News, Brighter Tomorrow, Fiction & Poetry, and more
Real-Time Post Analytics – View tracking system with bot detection, "Most Read" section logic, and date-fallback queries powering editorial curation
Editor's Favorites Curation – Timestamp-based selection system allowing editors to re-order featured content by simply re-saving posts
Newsletter Integration – Secure ConvertKit API subscription flow with nonce verification, error handling, and inline success/failure messaging
Performance Optimizations – Deferred CSS/JS loading, async Google Fonts, GTM optimization, and reduced unused CSS for sub-3s page loads
Editorial Workflow Tools – Trigger warnings, editorial acknowledgments, author selector in post editor, bulk headshot management, and custom admin columns
2025 — Now
New York, United States
Architected and delivered a comprehensive WordPress-based Learning Management System empowering DUI arrestees to navigate legal proceedings. The platform provides tiered, state-specific educational content through a scalable subscription model converting free users into premium customers.
Product Management & Design
Designed complete UX/UI, created all user flows, developed GTM strategy, managed product roadmap, and coordinated deliverables from concept to production.
Technology Stack
WordPress custom theme | WooCommerce | Advanced Custom Fields (ACF) | Custom Post Types (States, Modules, Lessons) | React.js + Chart.js | Webpack (@wordpress/scripts) | SCSS | REST API | MySQL with custom tables | PHP
Product Features & Systems Delivered
* Built AI automated data enrichment pipelines using the Claude API to augment LMS user data and improve analytics accuracy.
Multi-Tier LMS – Custom post type hierarchy enabling state-specific module delivery with hierarchical URLs (/state/florida/lesson/example)
User Role & Access Management – Dual-tier subscription model (User A: limited, User B: premium) with role-based content gating
E-Commerce & Conversion – Multi-step WooCommerce checkout with custom payment gateways, coupon system, and upgrade flows
Analytics Dashboards – Three real-time tracking systems: Home Page Conversion Funnel, Course Completion by User, and User Funnel Progression
Lead Generation Pipeline – REST API with WhitePages data enrichment, batch processing, API key management, and automated lead ingestion
Authentication & Security – Email verification, secure password reset, rate limiting, AJAX login, and session management
Progress Tracking – Real-time lesson completion with persistent state across modules
Admin Tools – State content cloner, user management interface, custom admin columns, debugging tools, and notifications
Costa Rica
♖Product:
■ Bombazar is an online platform and marketplace based in Costa Rica that focuses on promoting sustainable and vintage fashion. It operates as an e-commerce site and a digital flea market where users can buy and sell eco-friendly, secondhand, and upcycled products. Bombazar features a variety of items, including vintage clothing, retro collectibles, decor, and eco-friendly products. It also hosts in-person events, such as fairs and markets, where vendors and customers can engage in a community-oriented experience that celebrates sustainability, creativity, and responsible consumption.
https://www.bombazar.com/
♖Environment:
JIRA, GTM, GA4, Looker Studio, Google Search Console, SEMrush, Hub Spot, Hot Jar, Headless. Wordpress CMS, React JS, Next.js, Vercel
■ Building a New Development Team: I led the recruitment and onboarding of a new team of developers based in Argentina. This included vetting candidates, managing contracts, and ensuring the new team aligned with the company's technical goals and agile methodology.
■ Technical SEO Overhaul: I identified and resolved critical SEO issues that were hindering the site's organic search performance. By optimizing site speed, improving mobile usability, fixing broken links, and refining metadata, I significantly boosted the site’s visibility and search rankings.
■ Headless WordPress CMS Integration: Managed the end-to-end development of Bombazar’s transition to a headless WordPress CMS architecture. I collaborated closely with the development team and designers to ensure seamless integration of the front-end e-commerce platform with the headless CMS, resulting in improved site performance and flexibility for content updates.
■ Product Lifecycle Management
■ Agile & Scrum Methodologies
■ UX/UI Design Leadership
■ Cross-Functional Team Collaboration
■ Project Roadmap Development
■ Stakeholder Management & Communication
■ Market Research & Competitive Analysis (SEO)
Education
Product School
Product management
Galvanize
Full Stack Web Development immersive program
Ecole International De Geneve (High School)
international baccalaureate (IB)
Marymount Manhattan College