# Jonathan Arena > Co-Founder @ New Generation. Former Facebook design team. Location: San Francisco Bay Area, United States Profile: https://flows.cv/jonathanarena I’m the co-founder of New Generation, an AI startup building commerce agents for brands. I enjoy making space for exceptional craft to flourish and creating products that people absolutely love to use. I’ve been building and designing products over a 20 year career in software and technology. Previously, I led Consumer Product Design at Patreon with end-to-end responsibility for our new mobile app, community product, content creation and consumption experience, web experience, and design system. Some other things I’ve created in the past: At Facebook I designed key aspects of the photos experience on mobile and web used by billions of people, brought to life core experiences for the communities product, and led the design team for Facebook’s first AI hardware product, Portal, where we built a completely new end-to-end operating system. At Cruise, I managed teams that created early versions of the company’s driverless rider experience and AI tooling suite. Beyond these roles, I'm actively involved with RISD in Tech, supporting alumni transitioning into design in tech. I also lend my expertise to select Bay Area startups and contribute to the California Leadership Council for the Nature Conservancy. A personal favorite project includes co-founding xDesign at Harvard, a design conference now in its 11th year. Discover more at https://harvardx.design ## Work Experience ### Co-Founder @ New Generation Jan 2024 – Present | San Francisco, California, United States Building Kepler, AI commerce agents for brands. ### Entrepreneur in Residence @ South Park Commons Jan 2024 – Present Building. ### Design Advisor, Interim Head of Design @ Woven Jan 2024 – Jan 2024 | San Francisco Bay Area Woven is an AI travel app that helps you discover, plan, and experience perfectly-tailored travel. Join the beta: https://www.getwoven.com ### Design Advisor, Interim Head of Design @ ElectronX Jan 2024 – Jan 2024 | New York, United States As electricity demand grows and the grid rapidly shifts to intermittent renewable energy sources, power markets face new risks. In creating the trusted marketplace for monetizing power and managing volatility, ElectronX is building essential infrastructure for our energy future. ### Product Design @ Patreon Jan 2022 – Jan 2024 As a part of Patreon’s core leadership team, I supported the teams designing our end-to-end consumer product experience on mobile and web spanning our design system, community product, free experience, content & media ecosystem (podcasting, photo and video), and new live events experience. I also supported our growth design team. ### Product Design @ Meta Jan 2021 – Jan 2022 Returned to Facebook to manage 3 design teams for Formats, Community Economy & Empowerment, building reputation systems, engagement mechanics and financial products. Functioned as the design discipline lead for a large 350 person initiative focused on building communities for new organizations. Co-founded the Meta Design Podcast. ### Product Design @ Cruise Jan 2019 – Jan 2021 Managed the Consumer and Industrial design teams at Cruise, as well as part of the ML product. My teams were responsible for early versions of the in-car experience, end-to-end rider journey, and technical workflows for our ML engineering teams. ### Product Design, Building 8 Innovation Lab @ Facebook Jan 2017 – Jan 2018 Design team lead for Portal ### Product Design, Core Growth @ Facebook Jan 2015 – Jan 2017 Core growth, notifications, friending, tagging, and partnerships ### Product Design, Sharing @ Facebook Jan 2013 – Jan 2015 Founding design team for friend sharing: Core consumption of photos, videos and albums ### Entrepreneur In Residence @ Harvard Innovation Lab Jan 2013 – Jan 2013 ### Cofounder, Inaugural Co-Chair @ Harvard xDesign Jan 2012 – Jan 2013 | cambridge, ma xDesign was the first design conference at Harvard University. ### Partner @ cloudandco Jan 2011 – Jan 2013 | Gangnam-gu, Seoul, Korea ### Interface Designer @ Eight Inc. Jan 2010 – Jan 2011 | San Francisco, CA ### Contract Graphic Designer @ Continuum Jan 2009 – Jan 2009 ### Summer Design Fellow @ Reebok Jan 2009 – Jan 2009 ### Graphic Design Intern @ Covidien Jan 2008 – Jan 2008 ### Design Intern @ Full Contact Advertising Jan 2007 – Jan 2007 ### Design Intern @ Sony Music Entertainment Jan 2006 – Jan 2006 ## Education ### MBA in Leadership and General Management Harvard Business School ### BFA in Graphic Design Rhode Island School of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/jonathanarena --- Source: https://flows.cv/jonathanarena JSON Resume: https://flows.cv/jonathanarena/resume.json Last updated: 2026-04-13