# Jonathan Bach > CPO @ PeopleFun Location: Oakland, California, United States Profile: https://flows.cv/jonathanbach Product Leader and GM with 25+ years building and operating digital products at scale. Most recently leading Product at PeopleFun and the Wordscapes business, a $150M+ annual revenue product with millions of daily users. I focus on growth, retention, monetization, and building teams that can operate and improve complex, live products over time. Experienced across mobile, live operations, and data-driven product development, with full ownership of product, team, and business outcomes. ## Work Experience ### Chief Product Officer @ PeopleFun Jan 2025 – Present ### SVP Wordscapes Franchise @ PeopleFun Jan 2024 – Present ### General Manager: Wordscapes Franchise @ PeopleFun Jan 2024 – Present ### Sr. Director of Product: Wordscapes @ PeopleFun Jan 2023 – Jan 2023 ### Head of Central Product @ Nifty Games Jan 2021 – Jan 2023 Studio leadership team member at an independent game publisher, driving mobile, quick-session sports games (NFL & NBA) from concept to worldwide launch. Early product hire, instrumental in scaling the studio from $12M series A to $100M+ Series B valuation. Led product strategy, feature development, and GTM execution for two globally launched flagship titles (NFL Clash, NBA Clash) and central tech initiatives. Built and managed teams across product, data, and performance marketing to drive roadmap execution, live-ops, and studio growth. ### Director of Product Management @ Nifty Games Jan 2019 – Jan 2021 ### Head of Product @ Baobab Studios Jan 2018 – Jan 2019 | Redwood City, CA Studio product leader at a nine-time Emmy-winning XR animation studio, leading multi-year strategy across VR, AR, and digital platforms. Led platform expansion, growth initiatives, and supported strategic partnerships across all major VR platforms. Launched multiple experiences on six platforms and 10+ video distributors, generating 6M+ views. Drove GTM strategy and partnerships for flagship VR titles Crow: The Legend (Emmy winner) and Bonfire (Oculus Quest launch title). Managed external development and a strategic partnership with Meta for AR camera effects, reaching 8M+ viewers. Also served as interim Head of Marketing, overseeing partner campaign strategy, budgeting, branding, events, and PR. ### Sr. Product Manager @ Jaunt VR Jan 2016 – Jan 2018 Senior product at Jaunt, driving strategy, development, and launch of multiple features for its XR publishing platform— a SaaS solution enabling IP owners to build, manage, and distribute immersive content with performance analytics. Led publishing strategy, tool development, and operations for Jaunt’s B2C video streaming app, delivering 400+ titles across all major VR platforms. Partnered with sales and business development to support the XR platform sales cycle, securing its first platform sale. Spearheaded the design and development of Jaunt’s Media Manager and analytics portal, key components of the XR publishing platform. ### Director of Product @ Delivery Agent Jan 2015 – Jan 2016 | San Francisco Provided company wide product leadership at Delivery Agent, the leading entertainment e-commerce platform powering shopping experiences for 700+ major TV, movie, sports, and music brands. Led a 12-person team from concept to launch for multiple e-commerce stores across proprietary technology stacks. Launched eight successful e-commerce sites for Tier 1 entertainment networks (HBO, Discovery, NBC, CBS, OWN & others). Increased margins by 30% through multi-variate price testing during peak holiday season. Managed re-platform planning for a $75M+ e-commerce business spanning 100+ sites ### Lead Product Manager: Network Growth @ Zynga Jan 2014 – Jan 2014 | San Francisco Lead Product Manager for Zynga’s internal network growth strategy. Led a cross-functional team of eight to drive company-wide cross-promotion efforts across Zynga’s mobile and web game portfolio. Responsible for the product roadmap and campaign strategy, generating an average of 1M installs per quarter. Partner with studio GMs to refined cross-promotion processes and optimize channel & campaign creative. Improved conversion rates and forecasting accuracy across the full Zynga slate. Additionally, managed UA efforts for two key social casino titles, overseeing ROI-positive mobile ad spend exceeding $3M per quarter across both Facebook and external platforms. ### Lead Product Manager: Game Studios @ Zynga Jan 2010 – Jan 2014 | San Francisco Progressed through multiple product leadership roles at Zynga, overseeing full product lifecycle development, from concept to launch and live operations. My work spanned multiple mobile titles, including Duck Dynasty Slots, Riches of Olympus Slots, Party Place, CityVille Hometown, CityVille Holidaytown, ForestVille, and Mafia Wars: Atlantic City. Held senior product roles on Zynga Poker and Mafia Wars for web and Facebook. Contributed to feature development and live operations at scale. Over five-year tenure, I was promoted multiple times, holding roles including Lead Product Manager, Senior Product Manager, Product Manager, Senior Producer, and Producer. ### Game Designer: Slipgate Ironworks Studio @ Gazillion Entertainment Jan 2009 – Jan 2009 As a member of the Learning Design team on "Project Redwood," Gazillion’s flagship AAA MMO children’s title, I was responsible for the concept, design, prototyping, and production of original puzzle mechanics. I worked closely with cross-functional development teams to build and integrate these mechanics into the game's full 3D world framework, ensuring they aligned with both gameplay and learning objectives. My role combined creative problem-solving with technical execution to deliver engaging 2D educational, interactive experiences within the MMO environment. ### Game Producer and Designer @ Electronic Arts Jan 2008 – Jan 2009 Developed web games and social features for Pogo.com - a leading casual games site with 10 million monthly unique visitors. ‣ Designed, produced and launched "Beaker Creatures" for Club Pogo game portal ‣ Develop web game features and strategies based on user research and available data ‣ Design and Produce games for Pogo.com destination site to meet user engagement KPIs ‣ Manage cross-functional product development teams including user experience, engineering, animation, audio, art, and QA ‣ Wrote detailed game design documentation and ran internal design reviews ### Game Producer @ Leapfrog Enterprises Jan 2004 – Jan 2008 Developed educational interactive games from concept to shelf. Designed, produced and shipped educational interactive software, video and toys for a diverse audience. ‣ Designed, Produced and shipped eight titles across four unique proprietary hardware platforms ‣ Managed all phases of production concept, design, software, art, audio, testing, QA and release ‣ Created and managed budgets up to 1M per title ‣ Identified resource and design efficiencies to reduce overall game budgets by 25% ‣ Managed cross-functional teams (up to 20) on multiple software titles in concurrent development ‣ Managed external production teams both domestic and abroad ‣ Key licensor contact for Lucasfilm, Warner Brothers, Nickelodeon, HIT and Disney ### Audio Lead @ Leapfrog Enterprises Jan 2001 – Jan 2004 ‣ Responsible for total audio asset design, creation and project management ‣ Full life cycle audio for 15 interactive titles released on five unique proprietary hardware platforms ### Sound Designer/Composer @ Mondo Media Jan 2000 – Jan 2001 ‣ Sound design and music composition for award-winning syndicated web programming ‣ Clients included Warner Brothers, Netscape, IFILM, BBC America. ‣ Shows included Happy Tree Friends, Like News, Thugs on Film, The God and Devil Show ### Audio Post Production Intern @ Swell Inc. Jan 1996 – Jan 1996 ## Contact & Social - LinkedIn: https://linkedin.com/in/bachjonathan - Website: http://www.leapfrog.com - Website: http://www.mondomedia.com - Website: http://www.polaritypost.com --- Source: https://flows.cv/jonathanbach JSON Resume: https://flows.cv/jonathanbach/resume.json Last updated: 2026-04-05