# Jonathan Brodheim > Director of Product & Design | Driving Product Strategy & Crafting Innovative Digital Solutions Location: San Francisco, California, United States Profile: https://flows.cv/jonathanbrodheim Hey! I’m Jonathan, but most people call me Jony (pronounced Jaw-knee). With over a decade of experience in product management and design, I’m passionate about transforming big ideas into impactful digital solutions across iOS, Android, and the Web. Currently, I serve as the Director of Product & Design for Digital Lounge Experiences at American Express, where I lead a talented cross-functional team of Product Managers, Designers, Data Analysts, and Content & Localization Managers. Together, we’re on a mission to improve the digital travel experience for millions of premium card members. My career path has been anything but conventional. I started as an architect, where I honed my skills in project management, communication, and selling a vision—all of which set the stage for my transition into the tech industry. I became the first and sole designer at LoungeBuddy, a startup that I helped scale through acquisition. This experience taught me how to build products from the ground up, iterate on our vision, and create a thriving team culture. I had the opportunity to further expand my impact at Instagram, where I led the design and product direction for new lead generation tools. This experience deepened my understanding of scaling products for a global audience and laid the groundwork for my current role. Today, I focus on driving user-centered innovation that elevate both user experience and business performance. I thrive at the intersection of strategy, design, and data, fostering a culture of trust and collaboration that empowers my team to take ownership of their work while aligning their personal aspirations with enterprise goals. Craftsmanship and storytelling are at the heart of what I do; I believe that great ideas resonate best when communicated effectively. Leveraging data to validate our decisions is essential, whether we’re tackling big bets or refining the smaller details that truly make a difference. Above all, I lead with humility and authenticity. I strive to create an environment where everyone feels valued and inspired to contribute their best work. I genuinely love what I do and feel incredibly humbled to have the chance to create technology that makes a difference. I’m always excited to connect with industry leaders and passionate individuals who care about their craft. Whether you’re interested in collaboration, seeking career advice, or simply want to say “Hello,” I’d love to hear from you! ## Work Experience ### Director of Product & Design @ American Express Jan 2022 – Present | San Francisco, California, United States I returned to American Express to spearhead the design and development of the Centurion New York app while also overseeing all digital lounge products for the Global Lounge Collection. I lead cross-functional teams in Product Management, Product Design, Data Analysts, and Content & Localization Management, driving success in both consumer and internal solutions. ### Product Designer @ Instagram Jan 2021 – Jan 2022 | San Francisco, California, United States As part of the Small Business Team at Instagram, I designed and built new lead generation tools aimed at connecting small businesses with consumers through organic and paid channels. I led the design and product direction, resulting in improved engagement and a measurable increase in lead conversions. ### Director of Product & Design @ American Express Jan 2019 – Jan 2021 | San Francisco, California, United States Following American Express’s acquisition of LoungeBuddy in 2019, I led a growing team of Designers, Product Managers, and Data Analysts to enhance our B2B and B2C travel products. Together, we launched multiple updates that significantly improved user engagement and streamlined the travel experience, connecting travelers to the right airport services. ### Lead Product Designer @ LoungeBuddy Jan 2015 – Jan 2019 | San Francisco Bay Area As the first Product Designer at LoungeBuddy, I developed and launched four innovative products: LoungeBuddy for iPhone, the LoungeBuddy Website, LoungeBoss (iPadOS check-in system), and Partner Portal (a web-based content management tool). My designs contributed to a consistent 20% month-over-month revenue growth, laying the groundwork for the company’s successful acquisition by American Express. ### Freelance Designer @ Self Employed Jan 2014 – Jan 2015 | Boca Raton, FL As a Freelance Designer, I provided branding, graphic design, and web design services to small businesses in South Florida. Notable projects include establishing the Duty Free Distributors brand and building their first website using HTML & CSS. I also created interactive prototypes for an iPad-based sales dashboard, enhancing the sales team’s performance. ### Designer & Front-end Developer @ Hands For Hunger Jan 2008 – Jan 2010 | Nassau, Bahamas At Hands for Hunger, a Bahamian non-profit committed to reducing food waste, I collaborated with the founding team to design and develop the organization’s first donor-facing website. I also consulted on branding and visual design direction, contributing to enhanced outreach and engagement with donors and vendors. ## Education ### Master of Architecture (M.Arch.) in Architecture Savannah College of Art and Design Jan 2012 – Jan 2014 ### Bachelor of Fine Arts (B.F.A.) in Architecture Savannah College of Art and Design Jan 2008 – Jan 2012 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jonbrodheim - Website: jony.io --- Source: https://flows.cv/jonathanbrodheim JSON Resume: https://flows.cv/jonathanbrodheim/resume.json Last updated: 2026-04-07