Developed the Revenue Attribution Report, a flagship advertising insights product in LMS utilizing Spark Scala.
Led real-world data topology–based scale testing and optimization/tuning, enabling expansion from 15 enterprise customers to 500+ enterprise customers at GA.
Led initiative to overhaul Third Party Tracking web service for ad campaign performance measurement.
Scaled TPT service in gRPC+mySQL, reducing hosting costs by an order of magnitude
Championed privacy and compliance strategy for the Neutral Clean Rooms team, delivering DMA-compliant pipeline architectures whilst maintaining ~99% attribution effectiveness. Drove initiatives such as end-to-end encryption for Audience Activation workflows.
Led development of CRM Ingestion Status project, a full-stack service that surfaces user-actionable CRM Ingestion errors to the advertiser in a nearline timeframe, utilizing REST APIs to build an improved user experience in Campaign Manager
