Leading the experience design strategy for Wells Fargo’s developer platform, transforming how clients evaluate and integrate our API offerings. Hands-on leader managing a hybrid team of direct and cross-functional designers to modernize the platform into a self-serve digital channel.

• Used service design approach to uncover key client friction points, shaping long-term roadmap initiatives that improve usability and reduce manual touchpoints.

• Introduced new tools that enable developers to explore and troubleshoot API solutions in a self-guided way.

• Delivered portal-based integration management, reducing reliance on CLI-only workflows.

• Enhanced product discoverability through improved marketing content, decisioning tools, and social proof.

• Established cohesive visual and messaging standards to reflect the platform’s technology positioning.

• Built scalable workflows with content and marketing teams for marketing materials to be published within the experience.

Built and scaled the Open Banking design team, elevating the channel through strategic design, process optimization, and cross-functional alignment. Partnered with product, engineering, and marketing to accelerate adoption and significantly reduce time-to-market.

• Delivered a self-service onboarding experience, enabling prospects to explore API solutions and driving a 400% increase in account creations within three months.

• Enhanced adoption through streamlined digital workflows, richer documentation, and targeted case studies.

• Reduced product launch timelines from 1+ month to under a week by standardizing requirements and workflows with partner teams.

• Led and mentored a cross-functional design team in developing a north-star vision that laid the foundation for a multi-year modernization initiative.

Set the strategic design direction for internal B2B tools, driving alignment across fragmented applications and defining long-term product vision.

• Led a vision project that reshaped the application process and new client onboarding, informing future modernization efforts.

• Authored core design principles and a reusable pattern library, supporting faster delivery and interface consistency.

• Collaborated cross-functionally to modernize disjointed workflows using scalable design solutions.

• Influenced product roadmaps by tying experience strategy to business goals.

Led visual design across business banking applications, providing mentorship and direction to a team of four designers. Focused on improving visual clarity, consistency, and design system adoption.

• Modernized product interfaces to improve scannability and reduce on-screen clutter

• Expanded and maintained an existing design system in Figma to support broader adoption

• Led the team’s migration from Sketch to Figma, improving workflow efficiency

• Collaborated with product designers and cross-functional teams to implement accessible, system-driven experiences

Embarc was created as a way to bring more thoughtful design to things people interact with everyday. Having worked alongside some of technology's great minds, we look to take the skills, experience, and expertise we've gained to work with our partners to build smart solutions to their problems. Aside from handling the daily operations and finances of the company, my focus is on creating product and digital experiences that focus on solving user needs. I work closely with our partners to understand the product constraints and develop a solution that pushes the limits of what can be accomplished, while staying focused on what the user needs.