San Francisco, California, United States
Leading the experience design strategy for Wells Fargo’s developer platform, transforming how clients evaluate and integrate our API offerings. Hands-on leader managing a hybrid team of direct and cross-functional designers to modernize the platform into a self-serve digital channel.
• Used service design approach to uncover key client friction points, shaping long-term roadmap initiatives that improve usability and reduce manual touchpoints.
• Introduced new tools that enable developers to explore and troubleshoot API solutions in a self-guided way.
• Delivered portal-based integration management, reducing reliance on CLI-only workflows.
• Enhanced product discoverability through improved marketing content, decisioning tools, and social proof.
• Established cohesive visual and messaging standards to reflect the platform’s technology positioning.
• Built scalable workflows with content and marketing teams for marketing materials to be published within the experience.