Design Leadership:

• Co-led the design vision and execution for Autoflow’s B2B SaaS platform, focused on streamlining operations for auto repair shops.

• Took initiative in shaping visual consistency, interaction patterns, and system scalability across the product experience.

User Experience (UX) and Interface Design (UI):

• Conducted competitive audits and UX analysis to guide wireframes and feature flows.

• Built responsive, high-fidelity prototypes in Figma, translating complex workflows into intuitive interfaces.

• Helped establish and expand a functional design system to support rapid iteration and cross-team alignment.

Collaboration and Communication:

• Partnered closely with the co-founder, product owner, and engineers to align designs with business needs and technical feasibility.

• Actively contributed to design critiques and adapted work based on team and stakeholder feedback.

Project Management:

• Organized tasks using Trello and communicated deliverables clearly across sprints.

• Delivered assets and specs on tight timelines to support smooth dev handoff and implementation.

Design Leadership:

• Led full-scope branding, design, and content strategy across diverse freelance projects—including churches, startups, and editorial publications.

• Served as the primary designer for a 100+ page devotional book, guiding everything from layout systems and typography to print prep and visual storytelling.

User Experience (UX) and Interface Design (UI):

• Designed a mobile delivery app (“Zing”) in Figma from concept to prototype—building flows, interactions, and wireframes based on hypothetical business needs and competitive UX standards.

• Applied product thinking to layout structure, microinteractions, and mobile usability to craft intuitive and polished user journeys.

Content Strategy & Multimedia Design:

• Directed and executed full-scale video and photography content for church ministries, including baptism shoots, event recaps, and social promos.

• Built content systems that balanced beauty with clarity, leveraging editing, music composition, and visual pacing to tell emotionally resonant stories.

• Created social campaigns and branded series that sustained high engagement and community growth.

Collaboration and Communication:

• Worked closely with pastors, nonprofit leaders, and startup founders to understand vision, mission, and messaging—then translated that into cohesive visual outputs.

• Regularly presented work-in-progress to non-design stakeholders, adapting deliverables and timelines to fit real-world goals and feedback.

Project Management:

• Handled full timelines and deliverables across multiple overlapping projects, balancing design work, media production, and client communications.

• Used tools like Notion, Trello, and Google Suite to manage revisions, assets, and publishing prep—especially for long-form projects like the devotional book and multi-week campaigns.

Design & Content Creation:

• Created visual assets for Ayana Therapy’s digital presence, focusing on inclusive, identity-affirming mental health messaging.

• Designed social media graphics, promotional visuals, and branded templates to support outreach and engagement efforts.

Content Strategy:

• Collaborated with the marketing team to translate sensitive, mission-driven language into clear, visually compelling content.

• Aligned visuals with brand tone, ensuring representation and accessibility were consistently upheld.

Collaboration:

• Worked closely with the Head of Design and content leads to iterate on campaigns and maintain brand cohesion across all platforms.

• Participated in weekly strategy check-ins to align messaging with current mental health and DEI topics.

Media & Platform Execution:

• Created short-form video content for social platforms, balancing storytelling with educational clarity.

• Delivered assets optimized for web, email, and mobile, using tools like Adobe Illustrator, Photoshop, and Canva.