Supafrenz is my design practice - I operate at the intersection of culture and technology. I thrive in 0-to-1 design because I easily navigate and problem-solve at multiple altitudes. I concept frameworks for understanding, analyze data to inform, and deliver elegant, insights-driven solutions.

I serve as the Head of Design at TrueDot, an AI-native research platform that automates tedious research tasks without compromising methodological rigor. In this role, I inform product strategy in partnership with the CEO, Lead Researcher, and Chief Data Scientist. I also lead brand creative design, including the company's identity and marketing collateral.

As a hands-on player/coach, I am the designer for primary flows and rapid prototyping. I collaborate with engineers to implement capabilities that truly accelerate how research really works, through Agentic-first Workflows. My designs for the mobile-first respondent experience have helped clients like SpencerStuart achieve higher-than-ever completion rates for hard-to-reach audiences.

The platform provides enterprise-grade insights with 10x faster workflows. TrueDot is trusted by teams who can't afford bad data, including OpenAI, The University of Arizona, and SpencerStuart.

Joshu is a platform that enables insurance professionals to develop, launch, and distribute digital insurance products quickly and without the need for coding.

I partner with the Lead Product Manager to design new features and capabilities that streamline the complex, manual workflow between Underwriters, Brokers, and System Admins.

On the Recruiting Product Team, I led design for the Accelerate Pillar - the lower funnel of the recruiting process, beginning when Meta candidates enter the interview process and ending when candidates accept offers.

The Recruiting Product supports an international recruiting org that does all hiring for Meta. In my opinion, it is the most advanced recruiting product because of the sheer scale of hiring, complex business processes and workflows, multiple users, and it’s commitment to hiring the most talented and diverse workforce in the world.

Our team designs tools and experiences for Candidates, Recruiters, Sourcers, Coordinators, Hiring Managers, Interviewers, and Candidate Reviewers -

Employee Interview Training

Scheduling

Candidate Interviewer Experience

Candidate Evaluation

Offer Generation and Acceptance