I started this company with the co-founder of Plastiq. We wanted to explore the concept of “collaborative curation” in a consumer-facing product, and we launched three applications: Choice, OpenThrough, and Recca. View the case studies for these products at www.jonsmith.design.

I joined Plastiq in Boston as the second design hire, and later moved to San Francisco alongside the leadership team. During my six year tenure, we grew the company from 8 employees to over 150, and payment volume from $15 million per year to over $1.5 billion.

Through this high-growth and hectic period, I led design efforts across the entire org in support of our product, brand, marketing, sales, and fundraising goals. I personally designed core product UI/UX, landing pages and marketing campaigns, sales collateral and assets, and investor/board decks. Though I appreciated the opportunity to manage our growing design team, I discovered a preference to stay hands on and "in the weeds" with design work, especially projects that prioritized both visual and interaction design.

On HubSpot’s Creative & Design team, I helped bring the company’s vision and culture to life by conceptualizing and designing substantial web projects, revamping existing web pages, crafting user experiences, and designing graphics for various pieces of content. I redesigned HubSpot’s blog (which attracts more than 1.5m visitors monthly), inbound.com (the company’s annual conference website), What Is HubSpot page, and the HubSpot career pages. I also designed HubSpot’s annual State of Inbound Marketing Report. In addition to long-term web projects, I designed ebooks, web banners, promotional materials, and more.