Product Designer with over nine years of experience specializing in user experience, product development, and visual design. Skilled in designing user-centric products that balance aesthetics with functionality.
I'm a UX Designer with 7 years of Graphic Design experience in mass media and fintech. Having a strong visual design background allows me to create seamless user experiences through heuristic evaluations, user testing, implementation, and prototype development.
Conceptualize, design, and develop innovative Halloween products, including costumes and decor, with a strong focus on our company's character Ghost Face® from the Scream franchise.
•
Conduct user research to inform product ideation, presenting ideas in design meetings to ensure alignment with market trends and consumer preferences.
•
Collaborate with overseas manufacturers to ensure high-quality production at competitive costs, overseeing the development process from concept to final sample approval.
•
Manage the integration of approved products into the AS/400 system, enabling sales teams to effectively market items to major retailers such as Walmart, Michaels, Spirit Halloween, and Lowe’s.
•
Lead pitch meetings with buyers, showcasing finished products and unfinished concepts.
•
Articulate the value propositions of each product, highlighting key features and benefits to drive purchasing decisions.
I was R3's Graphic Designer, working directly on the Marketing team. I had to make sure to uphold R3's brand through all collateral. Responsibilities I owned:
•
Design social, email, and web imagery
•
Conference branding (CordaCon, Corda Days, Sibos, in-person events as well as digital conferences)
•
Design digital ad campaigns (Google Ads)
•
Create animations
•
Layout white paper, and case study documents (digital and print)
•
Update and uphold brand guidelines
•
Create and clean up corporate PowerPoint presentations
•
Create custom iconography
•
Website design layout in Adobe XD
The majority of my responsibilities were assigned through Airtable's ticket system, however, I also had many "one-off" requests. As R3's only full-time graphic designer, I touched every sector of the company.
