• Spearheaded full-spectrum product design across UX, interaction, and visual design—from early whiteboard flows to final shipping product and App Store launch.

• Built Coach’s Pick from the ground up, working cross-functionally with co-founders, engineering, and data science to define and execute a product vision focused on AI-assisted betting, social dynamics, and real-time decision support.

• Designed and launched multiple core features:

→ Coach (AI assistant for betting insights)

→ Bet Checker (confidence scoring engine, patent-pending)

→ Odds Shopping (affiliate-integrated sportsbook comparisons)

→ Personalized Best Bets, Community Tracker, and more

• Led product research and user testing to shape features for casual bettors overwhelmed by noisy data and conflicting advice—translating insights into clear, high-impact UI/UX.

• Owned the entire design system and visual identity, producing responsive Figma prototypes, branded assets, and a marketing site optimized for SEO and conversion.

• Collaborated with stakeholders across legal, business, and marketing to build a go-to-market plan, set pricing tiers, and support fundraising materials (pitch decks, investor videos).

• Co-authored and filed a provisional patent for the Bet Checker scoring system.

• Currently leading pre-seed fundraising, engaging with investors while supporting product refinement and go-to-market execution.

• Spearheaded end-to-end redesign of customer chat, resulting in a 25% increase in user engagement and a 20% boost in customer satisfaction

• Collaborated closely with internal / external product managers, engineers and QA teams to ensure seamless integration of design B2B2C solution

• Provided design leadership by setting a high standard for design and design system

• Implemented new design tools and standards to enhance team productivity and creativity

• Advertising technology B2B product design

• Refined designs based on usability testing while maintaining brand consistency

• Conducted brain-storming meetings that foster cross-functional problem-solving, leading to a more collaborative team environment

• Lead product designer for enterprise SaaS B2B HR software suite including iOS, Android and 2-part web app

• Supported product research, QA, spec authoring and 3rd party UX research and testing

• Cross-functional collaboration with product managers, engineers, other stakeholders

• Participated in cross-functional meetings to align design goals with business objectives

• Created detailed design specifications and documentation for developers

• Authored responsive design standards for enterprise website / tested 10+ devices

• Analyzed user feedback; incorporated insights into web-based product brand / product

• Assisted in authoring user interviews, surveys, and usability testing