# Jon Eva

> Founding Product Designer | Early-Stage Design Leadership — Product Strategy, Brand & Design Systems

Location: Walnut Creek, California, United States
Profile: https://flows.cv/joneva

Founding Product Designer specializing in early-stage, zero-to-one product design. I thrive at the intersection of product strategy, UX, brand design, marketing, and design systems—helping founders turn ideas into intuitive, scalable products.

At Coach’s Pick, an AI-powered concierge platform, I’ve been responsible for leading the product design function—from competitive analysis, product strategy, and user flows to UI/UX design, design system development, and brand identity. This work has reinforced my ability to create not just usable products, but ones that tell a compelling story and establish a strong design DNA from the very beginning.

My background spans B2B and B2C product design, with a consistent focus on:
	• Designing and scaling consumer-facing surfaces
	• Building design systems that enable speed and consistency
	• Crafting product narratives and brand foundations
	• Guiding products from concept through MVP and beyond

I’m especially drawn to opportunities where design leadership means more than polishing screens—it’s about shaping vision, collaborating closely with founders, and embedding design at the core of a product’s growth.

If you’re building an early-stage product and looking for a designer who can own and scale the design function from strategy to execution, I’d love to connect.

## Work Experience
### Founding Product Designer @ Bullpen Media
Jan 2019 – Present | Berkeley, California, United States
• Spearheaded full-spectrum product design across UX, interaction, and visual design—from early whiteboard flows to final shipping product and App Store launch.
• Built Coach’s Pick from the ground up, working cross-functionally with co-founders, engineering, and data science to define and execute a product vision focused on AI-assisted betting, social dynamics, and real-time decision support.
• Designed and launched multiple core features:
      → Coach (AI assistant for betting insights)
      → Bet Checker (confidence scoring engine, patent-pending)
      → Odds Shopping (affiliate-integrated sportsbook comparisons)
      → Personalized Best Bets, Community Tracker, and more
• Led product research and user testing to shape features for casual bettors overwhelmed by noisy data and conflicting advice—translating insights into clear, high-impact UI/UX.
• Owned the entire design system and visual identity, producing responsive Figma prototypes, branded assets, and a marketing site optimized for SEO and conversion.
• Collaborated with stakeholders across legal, business, and marketing to build a go-to-market plan, set pricing tiers, and support fundraising materials (pitch decks, investor videos).
• Co-authored and filed a provisional patent for the Bet Checker scoring system.
• Currently leading pre-seed fundraising, engaging with investors while supporting product refinement and go-to-market execution.

### Senior Product Designer (Contract) @ SEPHORA
Jan 2018 – Jan 2019 | San Francisco, California
• Spearheaded end-to-end redesign of customer chat, resulting in a 25% increase in user engagement and a 20% boost in customer satisfaction
• Collaborated closely with internal / external product managers, engineers and QA teams to ensure seamless integration of design B2B2C solution
• Provided design leadership by setting a high standard for design and design system
• Implemented new design tools and standards to enhance team productivity and creativity

### Senior Product Designer (Contract) @ Facebook
Jan 2017 – Jan 2018 | Menlo Park
• Advertising technology B2B product design
• Refined designs based on usability testing while maintaining brand consistency
• Conducted brain-storming meetings that foster cross-functional problem-solving, leading to a more collaborative team environment

### Senior Product Designer @ EmployeeChannel, Inc.
Jan 2015 – Jan 2017 | San Francisco Bay Area
• Lead product designer for enterprise SaaS B2B HR software suite including iOS, Android and 2-part web app
• Supported product research, QA, spec authoring and 3rd party UX research and testing
• Cross-functional collaboration with product managers, engineers, other stakeholders
• Participated in cross-functional meetings to align design goals with business objectives
• Created detailed design specifications and documentation for developers

### Senior UX Designer (Contract) @ Hewlett Packard Enterprise
Jan 2014 – Jan 2015 | Palo Alto, CA
• Authored responsive design standards for enterprise website / tested 10+ devices
• Analyzed user feedback; incorporated insights into web-based product brand / product
• Assisted in authoring user interviews, surveys, and usability testing

### Senior Product Designer @ Zignage
Jan 2010 – Jan 2014 | Greater New York City Area
• Founding Product Designer of BriteClass B2B2C higher-education classroom recording and collaboration SaaS software
• Clients included Harvard University, NYU, and UC schools
• Conducted stakeholder interviews and built personas and user journeys for instructors, students, and A/V tech university teams
• Organized UX testing for in-class student groups and remote classroom experiences
• Collaborated with engineering teams and business teams
• Product Design Lead for InVue electronic B2B2C point of sale system
• Collaborated with internal and client-side engineering teams and business leaders


## Education
### Graphic Design
ArtCenter College of Design

### Web Development Immersive
General Assembly

### Human Computer Interaction
Stanford University

### User Experience Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/jonathaneva

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Source: https://flows.cv/joneva
JSON Resume: https://flows.cv/joneva/resume.json
Last updated: 2026-04-08