Duties :

Marketing:

2nd Marketing Hire.

• Design and led the Influencer/KOL Marketing Team by Designing Influencer Sales Funnels, Curating, Closing and running campaigns with Notable Influencers such as @DrexLee @JackFroot @PowerAI @TheAIPages @EvolveAI & more

• Launch social media calendar and worked with China team to create a calendar to showcase some of Dreamface’s technology, growth hacking Instagram to get our page on the Explore page, boost the algorithm to increase exposure and engagement resulting in growing the social media account from 1.4k to 100k+. With a combined over 300M+ Views.

• Design Email blast campaigns with the goal of working with influencers as well as discover our product, Curated 20k Emails of influencers with over 47% open rate

• Design Ads to be utilized for Social media such as Instagram, Facebook, TikTok, X with a 18% Install Rate

• Design Youtube blast to Educate, and work with KOL in the AI space to showcase Dreamface Technology

• Design Creator Challenge with Incentive marketing to activate the community

Product:

• Work with the team to Create new Trends, Discover & Identify existing trends, and to create technology for both B2B and B2C users

• Design UI UX of the app to be more User friendly, identify bugs, discuss issue, and to overall make the app more appealing and easy to use interface

• Design and Test the b2b technology, identify the weak points of what is need to bring this technology to a professional usable level.

• Design workflow process to receive feedback and grow community within the app

• Design and implement strategies and programs to increase

Creator participation, engagement, retention

• Design and implement strategies and programs to provide

a VIP experience with the goal of increasing viewer and top

gifter participation engagement, retention, and gifting

consumption

• Direct efforts resulted in $15M+ in gifting consumption

(Ongoing)

• Increase gifting to US managed creators by 4% in 2023

• Improve creator and gifter retention in 2023 by 11% and

6% respectively

• Build VOC feedback channel within the app to better understand and give a voice to VIP gifters and creators for TikTok LIVE

Net Tangerine is a video chat and live streaming mobile app company with the purpose to create a safe and secure environment that our users can go live, meet, and chat. My role here is a hybrid between Product, Marketing, Community, and Strategy for the flagship app: Coconut.TV

Direct Impact: $4M+ Revenue

Design and Lead market strategy & marketing campaigns with the goal of

Awareness->Apps Store Search->Download that include:

User Acquisition

Ads (Facebook, Tiktok, Snapchat)

• Design and create ads campaigns specifically for paying users and on-boarding creators.

(ARPU $6.29 | Install rate 26.83% | CPI $2.67)

• AB Testing to test different campaigns to maximize performance.

• Always looking to use best practices to maximize results.

Organic Growth

• Onboard 1500+ creators through Organic Growth Strategies

• Build Facebook community of 5k users with the purpose of branding, conversions, and referral program.

• Create Social Media Campaign/Strategy.

• Growing Shoutout social media page (50k and counting) with the intent of awareness, social proof, attract paying customers, source broadcasters/creators/influencers, and to ultimately funnel more downloads.

• www.Coconut.tv/VIP link IOS- $653k Revenue (ARPU $40.30) | Android-$252k revenue (ARPU $20.10)

Influencer Marketing

• Plan, lead, and execute the strategy in recruiting influencers, broadcasters and users.

Source, Setup calls, Negotiate, Close, Onboard, Campaign, Follow up.

• Productize and walk creators through the on-boarding process from start to finish

• Design influencer training docs.

• Design and manage referral and agency program.

• Recruit and manage 30+ agencies managing over 900 creators

• Campaigns result in an average of 20%+ conversion rate into paying user (ARPU $33.94)

UGC Content

• Launch UGC campaigns resulting in 100+ ad creatives to curate content to be utilized for the purpose of branding, content, and ads.

• Create Community Strategy which include UA, Retention, Engagement, & Monetization.

(Continued)

Community Management

• Design Community strategy which include user acquisition (UA), retention, and engagement.

• Launch User Generated Content Campaigns to curate content to be utilized for the purpose of branding, contents, and ads.

• Implement strategies to increase engagement, brand loyalty, and brand awareness.

• Face of the app, resolve community issues, being the voice of the people

• Collaborate with the team to develop, test, and implement product features across our apps Coco, Hippo, Cake.

• Manage and work with creators to create content, design trends, and future, train, and guide broadcasters and creators to produce quality content.

• Prioritize the safety and well being of users within the community.

Product

• Create and manage Subscriptions Program

• Create and manage the Promoter Program

• Create and manage the Agency Program

• Create and manage the Referral Program

• Gamify the app to make it more sticky, Always looking for ways to improve User Experience.

• Discovery View

• Profile View

• Gamify monetization strategies

• Creator training and on-boarding documents

• Influencer training and on-boarding documents

• Agency training and on-boarding documents

• VS Mode

• Party Mode

• Hot and Featured Badge

ASO

• Research and analysis for Key ASO keywords to rank higher in the App store.

• Team ranking in top ASO relevant keywords Ranking 3rd for word “Bumble”

Email Marketing

• Craft email and Instagram direct message blasts to reach out to current community and new users.

• Introduced Email Marketing for retention purposes

• Introduced Push Notifications for Engagement purposes

Other tasks:

• Reach out to the existing community for interviews and feedback.

• Respond back to app store reviews.

• Collaborate with the engineering and data teams to pull analytics, performance reports and to improve app experience.

• Design and implement features, rules documents, on boarding Documents, and more.

• Create articles for blog, on-boarding, training, and PR posts.

Audwalla/Brandbuilders is the business solution that helps you plan, execute, and achieve your business goals. Let us help grow your dreams today!

Cashaa

• Raised $18M with the Team Cashaa.com during

crowdfunding ICO, vital role in User List Acquisition,

Community Building, Marketing, Biz Dev, Funding.

• Conceptualized, created, and produced targeted email

campaigns/newsletters to drive online engagement for

the brand.

• Worked closely with PR to submit press releases.

• Content writer for CryptoDailyNews to help bring

awareness to cryptocurrency and Cashaa.

• Community Manager for Telegram 7k+ members.

PlanetX

• Designed the website

• Grew Interest email list to 30k+

• Designed UI/UX, App Functions, Monetization strategies etc.

• Grew Instagram page to 75k+ followers (PlanetX.Worldwide)

TheOdd1sOut

• Brand Development and Growth for odd1sout comics. Contributed to helping the brand grow to 13.3M subscribers on youtube. For Instagram Grew 100k on Odd1soutdaily & 60k on Odd1scomics.

Social Media

• Growth for PlanetX.community. Grew page to 75k. Users consist of lifestyle brand.

• Brand Development and Growth Cashaa_invest. Grew page to 100k users. Users consist of ICO investors, Cryptocurrency enthusiasts.

• Growth for Gamersonlysetup. Grew page to 8k. Users consist of gamers and computer enthusiasts.

• Growth for Cryptosmurf. Grew page to 7k. Users consist of ICO investors, Cryptocurrency enthusiasts.

• Growth for Cryptonomics101. Facebook page consists of ICO investors, Cryptocurrency Enthusiasts

• Writer and Contributor to Cryptodailynews.com