# Jon Hui > Senior Product Marketing Manager Location: San Jose, California, United States Profile: https://flows.cv/jonhui I am a proactive, hardworking, and creative marketing professional who specializes in Digital Marketing, Community Building, and Campaign Strategy. I am passionate about employing the best marketing techniques that positively impact business growth. As a Graduate from UC Davis in Psychology and Communications (Consumer Behavior & Behavior Analysis), I currently am the Regional Operations User Life Cycle manager at TikTok! I have great interest in Business Development projects as well as applying Marketing strategies and ideas into the world of business. So why message me? Besides my positive attitude, work ethic and the desire for personal growth, the ability to be able to see things in a dual Business/Psychology perspective allows me to see things from a 'Bird's-eye view'. While there are many possible ways to approach marketing, I believe my understanding of Business/Psychology market analysis and passion for business development will provide value to any team. Besides my passion for Business Development, I believe we are here to live our life to the fullest. Outside of the office, I enjoy the active activities such as:(Photography, NBA2k, Rock climbing, Basketball, Hiking, Spartan Race, motorcycles etc.) Some of my hobbies also include yelp, digital media management, ping pong/pool, and podcasts/research as I always love to learn new things. If you have any other questions or inquiries, feel free to message me. I always look forward to speaking with anyone sharing similar interests/goals. Let's connect! "10 ways to spot a truly exceptional Employee" http://www.huffingtonpost.com/dr-travis-bradberry/10-ways-to-spot-a-truly-e_b_9116134.html ## Work Experience ### Senior Product Marketing Manager @ New Port LLC Jan 2024 – Present Duties : Marketing: 2nd Marketing Hire. -Design and led the Influencer/KOL Marketing Team by Designing Influencer Sales Funnels, Curating, Closing and running campaigns with Notable Influencers such as @DrexLee @JackFroot @PowerAI @TheAIPages @EvolveAI & more -Launch social media calendar and worked with China team to create a calendar to showcase some of Dreamface’s technology, growth hacking Instagram to get our page on the Explore page, boost the algorithm to increase exposure and engagement resulting in growing the social media account from 1.4k to 100k+. With a combined over 300M+ Views. -Design Email blast campaigns with the goal of working with influencers as well as discover our product, Curated 20k Emails of influencers with over 47% open rate -Design Ads to be utilized for Social media such as Instagram, Facebook, TikTok, X with a 18% Install Rate -Design Youtube blast to Educate, and work with KOL in the AI space to showcase Dreamface Technology -Design Creator Challenge with Incentive marketing to activate the community Product: -Work with the team to Create new Trends, Discover & Identify existing trends, and to create technology for both B2B and B2C users -Design UI UX of the app to be more User friendly, identify bugs, discuss issue, and to overall make the app more appealing and easy to use interface -Design and Test the b2b technology, identify the weak points of what is need to bring this technology to a professional usable level. -Design workflow process to receive feedback and grow community within the app ### Sr. User Lifecycle Manager-Regional Operations @ TikTok Jan 2022 – Jan 2023 | Los Angeles, California, United States -Design and implement strategies and programs to increase Creator participation, engagement, retention -Design and implement strategies and programs to provide a VIP experience with the goal of increasing viewer and top gifter participation engagement, retention, and gifting consumption -Direct efforts resulted in $15M+ in gifting consumption (Ongoing) -Increase gifting to US managed creators by 4% in 2023 -Improve creator and gifter retention in 2023 by 11% and 6% respectively -Build VOC feedback channel within the app to better understand and give a voice to VIP gifters and creators for TikTok LIVE ### Sr. Product Marketing Manager, Influencer Marketing Lead, Ad Ninja, Design, Talent/Community Manager @ Net Tangerine, Inc. Jan 2020 – Jan 2022 | Mountain View, California, United States Net Tangerine is a video chat and live streaming mobile app company with the purpose to create a safe and secure environment that our users can go live, meet, and chat. My role here is a hybrid between Product, Marketing, Community, and Strategy for the flagship app: Coconut.TV Direct Impact: $4M+ Revenue Design and Lead market strategy & marketing campaigns with the goal of Awareness->Apps Store Search->Download that include: User Acquisition Ads (Facebook, Tiktok, Snapchat) -Design and create ads campaigns specifically for paying users and on-boarding creators. (ARPU $6.29 | Install rate 26.83% | CPI $2.67) -AB Testing to test different campaigns to maximize performance. -Always looking to use best practices to maximize results. Organic Growth -Onboard 1500+ creators through Organic Growth Strategies -Build Facebook community of 5k users with the purpose of branding, conversions, and referral program. -Create Social Media Campaign/Strategy. -Growing Shoutout social media page (50k and counting) with the intent of awareness, social proof, attract paying customers, source broadcasters/creators/influencers, and to ultimately funnel more downloads. -www.Coconut.tv/VIP link IOS- $653k Revenue (ARPU $40.30) | Android-$252k revenue (ARPU $20.10) Influencer Marketing -Plan, lead, and execute the strategy in recruiting influencers, broadcasters and users. Source, Setup calls, Negotiate, Close, Onboard, Campaign, Follow up. -Productize and walk creators through the on-boarding process from start to finish -Design influencer training docs. -Design and manage referral and agency program. -Recruit and manage 30+ agencies managing over 900 creators -Campaigns result in an average of 20%+ conversion rate into paying user (ARPU $33.94) UGC Content -Launch UGC campaigns resulting in 100+ ad creatives to curate content to be utilized for the purpose of branding, content, and ads. -Create Community Strategy which include UA, Retention, Engagement, & Monetization. ### Product Marketing Manager, Design, Community Manager @ Net Tangerine, Inc. Jan 2020 – Jan 2022 (Continued) Community Management -Design Community strategy which include user acquisition (UA), retention, and engagement. -Launch User Generated Content Campaigns to curate content to be utilized for the purpose of branding, contents, and ads. -Implement strategies to increase engagement, brand loyalty, and brand awareness. -Face of the app, resolve community issues, being the voice of the people -Collaborate with the team to develop, test, and implement product features across our apps Coco, Hippo, Cake. -Manage and work with creators to create content, design trends, and future, train, and guide broadcasters and creators to produce quality content. -Prioritize the safety and well being of users within the community. Product -Create and manage Subscriptions Program -Create and manage the Promoter Program -Create and manage the Agency Program -Create and manage the Referral Program -Gamify the app to make it more sticky, Always looking for ways to improve User Experience. -Discovery View -Profile View -Gamify monetization strategies -Creator training and on-boarding documents -Influencer training and on-boarding documents -Agency training and on-boarding documents -VS Mode -Party Mode -Hot and Featured Badge ASO -Research and analysis for Key ASO keywords to rank higher in the App store. -Team ranking in top ASO relevant keywords Ranking 3rd for word “Bumble” Email Marketing -Craft email and Instagram direct message blasts to reach out to current community and new users. -Introduced Email Marketing for retention purposes -Introduced Push Notifications for Engagement purposes Other tasks: -Reach out to the existing community for interviews and feedback. -Respond back to app store reviews. -Collaborate with the engineering and data teams to pull analytics, performance reports and to improve app experience. -Design and implement features, rules documents, on boarding Documents, and more. -Create articles for blog, on-boarding, training, and PR posts. ### Digital Marketing Manager/Growth Specialist @ Brand Builders Jan 2016 – Jan 2020 Audwalla/Brandbuilders is the business solution that helps you plan, execute, and achieve your business goals. Let us help grow your dreams today! Cashaa - Raised $18M with the Team Cashaa.com during crowdfunding ICO, vital role in User List Acquisition, Community Building, Marketing, Biz Dev, Funding. - Conceptualized, created, and produced targeted email campaigns/newsletters to drive online engagement for the brand. - Worked closely with PR to submit press releases. - Content writer for CryptoDailyNews to help bring awareness to cryptocurrency and Cashaa. -Community Manager for Telegram 7k+ members. PlanetX -Designed the website -Grew Interest email list to 30k+ -Designed UI/UX, App Functions, Monetization strategies etc. -Grew Instagram page to 75k+ followers (PlanetX.Worldwide) TheOdd1sOut - Brand Development and Growth for odd1sout comics. Contributed to helping the brand grow to 13.3M subscribers on youtube. For Instagram Grew 100k on Odd1soutdaily & 60k on Odd1scomics. Social Media - Growth for PlanetX.community. Grew page to 75k. Users consist of lifestyle brand. - Brand Development and Growth Cashaa_invest. Grew page to 100k users. Users consist of ICO investors, Cryptocurrency enthusiasts. - Growth for Gamersonlysetup. Grew page to 8k. Users consist of gamers and computer enthusiasts. - Growth for Cryptosmurf. Grew page to 7k. Users consist of ICO investors, Cryptocurrency enthusiasts. - Growth for Cryptonomics101. Facebook page consists of ICO investors, Cryptocurrency Enthusiasts -Writer and Contributor to Cryptodailynews.com ### Host Operation Specialist @ Airbnb Jan 2016 – Jan 2020 | San Francisco Bay Area - Managed and led Logistics, Customer Service, Sales for 4 Airbnb properties. - Successfully automated property management process. ### Business Owner @ PartyHardBus Jan 2015 – Jan 2017 PartyHardBus.com is the lifestyle brand of Dynastyluxuries, an upscale transportation service servicing the Bay area. - Managed all marketing efforts for executing inbound marketing strategies, which included branding, online advertising, and social media. - Established a marketing team for executing strategies which included landing pages, Facebook ads, and creating inbound campaigns. - Created a content strategy for effective marketing funnel to gain clients from corporate, nightlife, and private events. - Created website www.partyhardbus.com for brand awareness, gain traffic, and to generate marketing leads. - Created website www.dynastyluxuries.com for more upscale demographic and clientele. - Implemented marketing automation HubSpot for creating landing pages, forms, workflows, and reports. - Managed social media strategy which increased leads, and upheld positive brand presence. This ultimately led to increased sales and customer loyalty. - Coordinated and planned live events for corporate, nightlife, and private parties from start to finish. ### Marketing Event Coordinator, Digital Media Development, Business Development @ PartyHardBus Jan 2014 – Jan 2017 Marketing Coordinator, Digital Media Development partyhardbus.com Recruited to help establish partyhardbus.com and to execute branding, market strategy, events, and online advertising. Actively sought out clients through cold calls, networking, and social media to obtain business sales. Connected with various promotion and event coordinating sponsors/vendors in creating the ideal environment and atmosphere for the clients. Key Contributions •Established a pipeline to obtain consistent clients for corporate, nightlife, and private events. •Exceeded monthly sales goals while at the same time kept vendor and Customer Satisfaction as priority. •Built and maintained subsidiary company website to boost positive sales: partyhardbus.com. •Implemented marketing platform Hubspot to increase traffic, grow database, and analyze data. •Coordinated and planned events for the companies event planning services from start to finish. Event Planning •Lead and worked together with the DL/PHB team in planning event strategy, preparing budget recommendations, and executing plans (both private events and DL/ PHB hosted events). •Worked with various vendors and clients to provide a well thought and well executed event structure that benefits all who attend. •Planned and oversaw entire events: From beginning stages (such as choosing venues, working with vendors/sponsors, setup) through post event. •Provided post event analysis, customer follow-ups, and recorded feedback for incorporating into future events. ### Publisher Account Manager @ ZEPHYR DIGITAL Jan 2016 – Jan 2016 ZEPHYR Digital is a white glove service digital media agency for customized and optimized monetization, featuring an advanced programmatic engine for world-class premium publishers. Our spectrum of offerings include all the tools a marketer needs to engage and retain their audience, with the highest quality publisher content anywhere. Beyond cutting-edge solutions ranging from traditional display to ground-breaking mobile initiatives and high-engagement 360 videos, our team adds years of advertising expertise. Founded in 2014, ZEPHYR Digital is headquartered in San Francisco, California, with offices in Los Angeles, New York, London, Shanghai, and Singapore. For more information, visit ZEPHYR Digital at http://www.zephyr-digital.com and follow the company on Twitter at @zephyr_digital. ### Event Manager/ Property Management @ Da Wang Investment Group Jan 2014 – Jan 2015 | Shenzhen, China Da Wang Investment Group | ShenZhen China | Jun 2014 – April 2015 Arts/Antique/Event Planning - Facilitated event bookings and planning for art/antique auction dinners, private showings, and in-house company functions. - Worked with vendors and clients to ensure things ran smoothly, and to the satisfaction of the company and clients. Property Management - Managed several residential apartments and commercial buildings in Shenzhen, China. - Negotiated commercial and residential leases. Oversaw the hiring of contractors, collected rental check(s) and dealt with various tenant issues and property renovations. - Assisted in Da Wang Investment Group research and purchased real estate properties for further development. ### Forecast Analyst & Inside Sales @ Lexy Pacific Corporation/ Cirago.com Jan 2013 – Jan 2014 Cirago International is a subsidiary company of Lexy Pacific Corporation. Cirago is a leading manufacturer of consumer electronics, smartphone/tablet accessories, and Mac/PC accessories. The product portfolio included: video adapters, Apple accessories, PC accessories, smartphone/tablet accessories, storage solutions and wireless accessories. - Maintained sales and inventory data through Excel, Google Docs, and Quickbooks. Gave projections for future inventory (re-ordering) as well as future sales to save shipping costs (air vs sea) which saved the company money while at the same time maximizing profit. - Analyzed product marketing trends both through sales/inventory data as well as product research. - Processed and followed through with customers' sales orders. - Maintained customer confidence and followed up with business relationships. - Attended and set up booths for trade shows Iworld , CES, and IFA - for research purposes and for promoting Cirago products. ### Accountant @ Lexy Pacific Corporation/ Cirago.com Jan 2012 – Jan 2013 Key responsibilities included - Performing bookkeeping functions using QuickBooks (AR/AP). - Maintaining EDI account transaction activities (PO, SO and invoices). - Establishing and maintaining accounts as well as communications with customers. - Maintaining customer confidence by keeping financial information confidential. - Contributing to team effort by assisting with financial report preparation. - Preparing weekly reports. ### Memorial Union Event Coordinator @ Memorial Union Conference and Event Services Jan 2010 – Jan 2012 | University of California, Davis - Managed and worked with a team responsible for planning, facilitating and monitoring events that ranged from 50 to 2,000 participants. - Coordinated with vendors to ensure seamless and enjoyable event functions. - AV Coordinator: oversaw the audio/visual equipment (sound, lights, projection). - Managed event inquires onsite. - Problem Solver: proactively provided customer support during event and addressed any post-event concerns to enhance customer satisfaction. ### Accounting Clerk @ Lexy Pacific Corporation Jan 2008 – Jan 2009 | Sunnyvale, CA Lexy Pacific Corporation - Maintained financial files and documents, - Developed daily worksheets and different types of financial reports; and tracked all requisitions of the accounting department. - Responsibilities ranged from preparing daily bank deposits to calculating sales commissions to balancing different accounts. ## Education ### Bachelor of Arts (B.A.) in Psychology and Communications University of California, Davis ### Biola University ## Contact & Social - LinkedIn: https://linkedin.com/in/jon-hui-1a394253 --- Source: https://flows.cv/jonhui JSON Resume: https://flows.cv/jonhui/resume.json Last updated: 2026-04-05