# Jon Michaelsen

> Senior Product Designer | UX Strategist

Location: San Francisco, California, United States
Profile: https://flows.cv/jonmichaelsen

I am a Senior Product Designer who transforms complex business problems into intuitive, scalable digital ecosystems. With over 20 years of experience—including high-stakes work at Amazon Alexa—I bridge the gap between sophisticated information architecture and high-conversion visual design.

My career has evolved alongside the digital landscape, from the early days of web design to architecting multi-modal voice and visual experiences. I don't just design screens; I design systems that drive engagement and measurable business growth.


Core Strategic Strengths:

• Design Leadership: Leading cross-functional teams to align design outcomes with business KPIs and technical constraints.

• UX Architecture: Designing complex user journeys, scalable design systems, and multi-surface interactions.

• Data-Informed Iteration: Using user research, A/B testing, and accessibility standards to optimize product retention (e.g., boosting online sales by 27%+).

I thrive in fast-paced environments where I can mentor emerging talent while delivering polished, high-impact solutions for Fintech, Healthtech, and AI-driven platforms.

Let’s build something impactful: jon@braincloud.tv | jonkmichaelsen.com

## Work Experience
### Senior UX / Product Designer @ San Francisco Private Dining Venues
Jan 2024 – Present | San Francisco, California, United States
· Optimized User Retention: Lead the design of responsive web experiences, resulting in improved user engagement through streamlined navigation and modernized UI.

· Systems Implementation: Architected a custom automated email design system, increasing communication efficiency and brand consistency across all user touchpoints.

· Strategic Alignment: Partnered with engineering to deliver technical documentation and interactive prototypes that accelerated the product development lifecycle.

### Product & UX Designer @ Bay Tek Coatings
Jan 2023 – Jan 2024 | San Francisco, California, United States
· Mobile-First Strategy: Directed end-to-end UX for a mobile-first platform, focusing on social interaction and collaborative tools.

· Data-Driven Iteration: Leveraged user research to overhaul critical user flows, directly improving engagement metrics and platform adoption.

· Crafted user-centered designs through consideration of UX research, market research, business requirements, customer feedback, and usability study findings.

### UX Designer II, Alexa Discovery @ Amazon
Jan 2022 – Jan 2022 | San Francisco, California, United States
· Multi-Modal Innovation: Designed complex Discovery and social interaction features for Alexa-enabled devices, creating seamless transitions between voice and visual interfaces.

· Growth Optimization: Collaborated with PMs and researchers to refine content-sharing flows, balancing scalability across diverse device ecosystems.

· High-Fidelity Prototyping: Delivered polished, interactive explorations that served as the blueprint for new feature rollouts.

### Senior Freelance Product Designer @ Jon Michaelsen
Jan 2014 – Jan 2022 | San Francisco Bay Area
· Market Impact: Partnered with Fintech and Healthtech startups to deliver end-to-end products, utilizing usability testing to boost online sales by 27%+.

· Digital Transformation: Managed the transition of legacy web presences into modern, user-centric products for a portfolio of 15+ long-term clients.

· Note: Prior experience (2001–2013) includes delivering 150+ digital projects, establishing a foundation in brand strategy and SEO, resulting in a 100% increase in visibility for key accounts.


## Education
### User Experience Design
General Assembly

### Multimedia Design: Web in Animation, and Interactive Technology.
Computer Arts Institute

### Cinematography and Film/Video Production
San Francisco State University

### Associate of Arts - AA in Graphic Design
Cabrillo College


## Contact & Social
- LinkedIn: https://linkedin.com/in/jonmichaelsen
- Portfolio: http://www.jonkmichaelsen.com
- Portfolio: http://www.braincloud.tv

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Source: https://flows.cv/jonmichaelsen
JSON Resume: https://flows.cv/jonmichaelsen/resume.json
Last updated: 2026-04-13