# Jordana Bitar

> Service Design | Design Research | Civic Design for Public Benefits

Location: United States, United States
Profile: https://flows.cv/jordana

With over a decade of experience as a researcher and designer, I am committed to advancing equity and social justice through my work. I bring a wealth of expertise in conducting end-to-end design processes for the development of services, products and experiences. I leverage inclusive, trauma-informed and systemic practices to solve complex problems.

Check out my portfolio: https://www.jordanabitar.com

## Work Experience
### Senior Designer @ Focus
Jan 2025 – Present | San Francisco, California, United States
Conducting UX and service design for the Massachusetts Early Education and Care Family Portal project, reimagining the statewide waitlist experience for families seeking child care financial assistance.

Designing constituent-centric and trauma-informed digital solutions to improve access to child care financial assistance. Streamlining application and case management processes.

### Senior Designer @ Focus
Jan 2025 – Jan 2025

### Service Design Specialist @ Fjord, Part of Accenture Song
Jan 2021 – Jan 2023 | San Francisco, California, United States
In my time as a service design consultant at Accenture Song, I worked for private, public sector clients and internal clients:

• Shaped project kick-offs by supporting design approach and research strategy decision-making and collecting baseline information.
• Designed and executed research plans. Synthesized findings and translated them into insights, recommendations and service concepts.
• Planned, designed, facilitated, and synthesized design workshops.
• Communicated service design concepts in compelling narratives utilizing blueprints, journeys, storyboards and interactive prototypes.
• Defined participatory strategies to leverage institutional knowledge to improve project outcomes.
• Helped colleagues grow and refine their craft skills by providing guidance, tips, resources and interdisciplinary insights.

### User Experience Researcher @ Agile Six Applications, Inc.
Jan 2019 – Jan 2021 | Washington D.C. Metro Area
• Designed and conducted qualitative research to understand the experience of editors contributing to the Content Management System for VA.gov. Used findings to inform recommendations and designed solutions to streamline content findability and orient editors to content structure.
• Collaboratively analyzed and synthesized qualitative data to establish a company-wide baseline around perceptions of diversity and inclusion.
• Mentored co-workers to improve their approaches to qualitative research and service design.

### Senior UX Researcher and Designer @ CESAR - Instituto de Inovação
Jan 2017 – Jan 2019 | Recife Area, Brazil
• Defined UX strategy and methods in web, service, and research and development projects.
• Created research plans to address key questions for product development and design teams, including co-creation sessions, usability tests, in-depth interviews, and ethnographic research.
• Designed digital experience prototypes at various fidelity levels during product design stages. 
• Facilitated communication between end users, stakeholders, and the development team to ensure a shared understanding of requirements and the products' long-term vision.
• Defined user stories and acceptance criteria to support software development and quality assurance.

### UX Researcher and Designer @ CESAR - Instituto de Inovação
Jan 2013 – Jan 2017 | Recife, Pernambuco, Brazil

### User Experience Researcher / Designer @ Medicando
Jan 2011 – Jan 2013 | Brasília Area, Brazil
• Integrated human-centered design and Agile UX practices to the product-development cycle of a web platform that connected patients with health care professionals.
• Designed and implemented a UX research strategy that balanced generative and evaluation methods to guide design and influence strategic decisions.
• Planned and executed field research, in-depth interviews, usability tests, prototyping, interactive flows, card sorting, and co-design sessions.


## Education
### Bachelor's degree in Psychology
Universidade de Brasília

### Specialist in User Centered Design
Universidade Positivo

### Design for public services
SERVICE DESIGN COLLEGE


## Contact & Social
- LinkedIn: https://linkedin.com/in/jordanabitar
- Portfolio: http://www.jordanabitar.com

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Source: https://flows.cv/jordana
JSON Resume: https://flows.cv/jordana/resume.json
Last updated: 2026-04-13