# Jordan D.

> Staff Product Designer, Growth at CNN

Location: San Francisco, California, United States
Profile: https://flows.cv/jordand

I’m a growth-focused product designer who loves turning complex problems into simple, meaningful experiences. Over the last 10+ years, I’ve led design for B2B and B2C products, launched new SaaS platforms, and grown subscription businesses — working across everything from high-growth startups to Fortune 500 companies. No matter the size of the business, I focus on connecting user needs to business goals in a way that drives real impact.

Whether leading 0→1 initiatives, designing onboarding flows that drive activation, or running experiments to uncover new growth opportunities, I bring a collaborative, curious mindset to every project. I believe the best design not only looks good — it helps users quickly find value and moves the metrics that matter most.

## Work Experience
### Staff Product Designer, Growth @ CNN
Jan 2023 – Present | San Francisco, California, United States

### Senior Product Designer, Growth @ Intercom
Jan 2021 – Jan 2023 | San Francisco, California, United States
As a Senior Product Designer, I led growth design initiatives focused on driving user acquisition through large-scale projects and Conversion Rate Optimization (CRO) experiments. I spearheaded the design of a targeted, user-centered acquisition funnel that significantly increased customer leads. Additionally, I redesigned a viral growth loop that contributed to a measurable lift in leads, and overhauled the website’s navigation, taxonomy, and information architecture — improvements that drove higher click-through rates (CTR) to key pages and strengthened the overall user journey.

### Product Designer, Growth @ Intercom
Jan 2020 – Jan 2021 | San Francisco, California, United States
At Intercom, I led top-of-funnel product design initiatives, driving high-velocity experimentation and setting a strong quality bar for Growth work. I collaborated closely with Product Marketing and Brand Creative teams to redesign Intercom's homepage, resulting in a measurable increase in lead conversion rates.

Beyond design execution, I championed independent qualitative research practices across teams. I led a large-scale initiative to uncover top-of-funnel customer pain points, which evolved into a training program empowering marketing and brand partners to validate creative concepts through user research — helping scale qualitative research practices across marketing and brand teams.

### Senior Product Designer, Growth @ TakeLessons
Jan 2018 – Jan 2019 | San Diego, CA
TakeLessons (acquired by Microsoft) is a two-sided marketplace that allows students of all ages to search for specialized instructors and take lessons in person or online. 

I served as a Senior Product Designer as the company scaled to include TakeLessons Live, a video platform connecting students to live online classes across a variety of subjects. I led efforts to drive activation for TakeLessons Live, notably increasing engagement rates through a redesigned, personalized onboarding flow rooted in user-centered design principles. My work helped improve early user experience, accelerate product adoption, and support overall marketplace growth.

### Product Designer @ TakeLessons
Jan 2014 – Jan 2018 | San Diego, CA
At TakeLessons, I designed core product experiences for a two-sided marketplace, helping better match students and teachers to unlock value for both sides. This role gave me the opportunity to apply a more data-informed, experiment-driven approach to design, tightly aligning user experience improvements with business growth goals.

### Product Design Consultant | Freelance Designer @ Unknown
Jan 2013 – Jan 2014 | Greater San Diego Area
As a freelance Product Designer, I partnered with tech startups and small businesses to design user-centered websites and landing pages focused on driving online revenue and customer acquisition. I conducted usability and growth audits to identify conversion opportunities, optimize user flows, and strengthen overall site performance. My work emphasized creating intuitive, high-converting digital experiences that helped businesses expand their reach and better serve their customers online.

### Digital Marketing Manager @ Starwood Hotels & Resorts Worldwide, Inc.
Jan 2010 – Jan 2012 | San Diego, CA
At Starwood Hotels and Resorts, I led digital marketing initiatives for over 100 hotels across North America, collaborating across brand, partnership, and field teams to drive business outcomes. I contributed research and data analysis for an information architecture project that standardized web navigation for Sheraton and Westin brands, and managed A/B testing to optimize hotel websites and increase conversions.

This foundation in data-driven marketing, user experience, and experimentation directly informed my transition into product design.

Brands Serviced: St. Regis, W Hotels, Westin, Sheraton, Le Meridien, and Luxury Collection.


## Education
### Bachelor’s Degree in Marketing
W. P. Carey School of Business – Arizona State University

### (Continuing Education) Professional Certificate in Visual and UX Design
UC San Diego


## Contact & Social
- LinkedIn: https://linkedin.com/in/jordandonofrio

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Source: https://flows.cv/jordand
JSON Resume: https://flows.cv/jordand/resume.json
Last updated: 2026-03-25