# Jordan Morrell > Bridging the gap between design excellence and business strategy. Location: San Francisco, California, United States Profile: https://flows.cv/jordanmorrell Industrial designer based in the Bay Area working in the home furnishings industry. ## Work Experience ### Furniture Design Engineer @ Crate and Barrel Jan 2025 – Present ### Head Design Manager @ Williams-Sonoma, Inc. Jan 2021 – Jan 2025 | San Francisco, California, United States •Lead the design and development of furniture in the dining, kitchen and bedroom categories •Spearhead the creation of internal processes to streamline deliverables to cross-functional teams •Deliver visually engaging and strategic product assortment proposals to brand leadership •Collaborate with cross-functional teams in improving product depiction in web, photography and copy •Research trends in the market to strategize direction of new product developments •Prioritize product development based on complexity, vendor capabilities and buyers' needs ### Senior Designer @ Troscan Jan 2018 – Jan 2021 | Chicago, Illinois, United States •Designed and developed furniture for the high-end residential market •Managed the development of new product from initial concept to final production •Communicated through hand sketching, CAD renderings, scale mock-ups and prototypes •Engineered solutions for materials and production techniques specific to the furniture industry •Created detailed CAD drawing packages for prototyping, samples and production •Sourced new materials, finishes and manufacturing partners ### Creative Director @ Chicago Display Marketing Corp. Jan 2012 – Jan 2018 | River Grove, Illinois, United States •Managed the design/engineering team in completing clear and consistent deliverables •Designed and engineered point-of-purchase displays for runs ranging from 10s to >10k units •Led weekly design / engineering meetings between sales, production and company executives •Worked with local and overseas vendors to improve production and overcome obstacles •Utilized technical engineering and problem solving resulting in multiple utility patents. •Handled the development cycle from initial concept, rendering for spec sheets, CAD drafting, artwork setup, quality control inspections and product manual creation ## Education ### Masters of Design in Designed Objects in Industrial and Product Design School of the Art Institute of Chicago ### Bachelor of Fine Arts - BFA in Sculpture Western Illinois University ## Contact & Social - LinkedIn: https://linkedin.com/in/jor-mor-design --- Source: https://flows.cv/jordanmorrell JSON Resume: https://flows.cv/jordanmorrell/resume.json Last updated: 2026-04-13