# Jordan Rothe > Lead Product Designer │ Strategic & Executional IC │ B2B, Data, AI & Hard Tech Location: Oakland, California, United States Profile: https://flows.cv/jordanrothe I transform complex technical systems into intuitive digital experiences that drive business growth. As a founding designer at AI-powered startups, I've pioneered the intersection of sophisticated technology and human-centered design in manufacturing, robotics, supply chain operations, and industrial observability. My specialty lies in UX for data—designing interfaces that make complex information understandable and actionable for users. For 7+ years, I've brought consumer-grade experiences to technical B2B environments where effective data visualization directly impacts decision-making and operational efficiency. At both Dexterity AI and Noodle AI, I established foundational design practices as the first dedicated product designer, balancing technical complexity with user needs. My approach combines strategic vision with hands-on execution—from information architecture to high-fidelity prototypes and design systems. Earlier in my career at Epsilon, I created digital experiences for Google, YouTube, Hitachi IoT, and American Express, honing my ability to translate stakeholder requirements into compelling user experiences across diverse industries. I'm seeking founding design opportunities where I can apply both strategic leadership and tactical execution to help technology startups move fast to create exceptional products that solve meaningful problems. Let's connect if you're building something that needs to balance technical sophistication with intuitive design. ## Work Experience ### Product Design Lead @ Haven Headache & Migraine Center Jan 2025 – Present | San Francisco, California, United States ### Advisor @ Stanford University Jan 2025 – Present | Palo Alto, California, United States Design Advisor to the Stanford Photonics Research Center ### Product Designer @ Dexterity, Inc. Jan 2024 – Jan 2024 | Redwood City, California, United States Developed user-centered information architecture for complex, cloud-based robotics platform // Defined operator controls for supply chain robotics, enhancing efficiency and usability // Conducted user research and SME interviews in robotics and cloud analytics to inform design // Delivered high-resolution mockups for North Star visual design and product storytelling // Established project objectives and success metrics for product improvements ### Senior Manager — Product Design @ Noodle.ai Jan 2022 – Jan 2024 | San Francisco, California Directed a cross-functional team of front-end engineers and Tableau analysts, optimizing workflow and output quality. Led projects and maintained IC responsibilities in a management role ### Principal Product Designer @ Noodle.ai Jan 2019 – Jan 2022 | San Francisco, California Conducted user research in manufacturing and supply chain distribution, translating findings into design improvements //Designed end-to-end B2B web applications, enhancing user engagement and feature adoption // Collaborated with data scientists and product managers to define and address new problem spaces // Drove the end-to-end design process for enterprise software, leading to industry recognition and widespread adoption of AI-powered solutions // Sole designer for five products in manufacturing, enabling technicians to boost efficiency and reduce defects by 10% // Created visual designs, wireframes, prototypes, and information architecture for user experiences // Facilitated on-site client sessions to present AI-driven solutions for Transportation & Logistics and Airline industries ### Design Technologist @ Noodle.ai Jan 2018 – Jan 2019 | San Francisco, California ### Associate Creative Director @ Epsilon Jan 2017 – Jan 2018 | San Francisco Bay Area Led creative direction and design for web and mobile applications at a digital agency, delivering solutions for clients including Google, Hitachi Data Systems, BNY Mellon, YouTube, and American Express. Pitched new digital concepts to high-profile clients while ensuring brand consistency and engaging user experiences across all touchpoints. ### Senior Art Director @ Epsilon Jan 2014 – Jan 2017 | San Francisco Bay Area ### UI Designer @ SolutionSet Jan 2013 – Jan 2014 SolutionSet develops web, mobile, social and digital marketing solutions to help companies better engage and serve customers. As a UI designer I use all the available tools to create compelling and useable experiences for our clients. ### Customer Experience Design Strategist @ Best Buy Jan 2012 – Jan 2013 | San Francisco Provide business and merchant teams within Best Buy with deep insights into customer needs, emerging trends and future-facing opportunities; set strategy for retail innovation; and develop specification for the launch of new service design offerings and models. ### Communication Designer (Contract) @ Smart Design Jan 2012 – Jan 2012 | San Francisco Designed the UI for a mobile application aimed at improving reading accessibility for people with disabilities, focusing on usability and intuitive interaction for diverse user needs. Conducted consumer research for Samsung, gathering insights to inform product development and market fit for new products ### Community Support Facilitator @ East Bay Innovations Jan 2007 – Jan 2008 | San Leandro, California At East Bay Innovations I designed innovative solutions to help individuals with disabilities live happier, healthier, fuller lives. I managed a team of 6-10 direct care service providers and tracked healthcare needs, daytime activities, and general goals of our disabled clients. ## Education ### Master of Fine Arts (MFA) in Graphic Design Academy of Art University ### Bachelor of Arts (BA) in Politics University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/jordanrothe - Portfolio: http://www.jordanrothe.com --- Source: https://flows.cv/jordanrothe JSON Resume: https://flows.cv/jordanrothe/resume.json Last updated: 2026-04-13