# Jordan Smith Frias

> Senior UX Lead at Google

Location: San Francisco, California, United States
Profile: https://flows.cv/jordansmithfrias

Over 14 years experience designing products and digital campaigns in both large tech and agency settings. A senior creative who translates organizational and technical complexities into satisfactory outcomes for real people and business

•  Cofounded Ladies’ Night, a quarterly WIT networking event in Portland, OR. Directed volunteer team creating promotional materials for 12 events (100–300+ attendees) from 2015 – 2017

•  Coauthored the loading and progression chapter of the Google Maps Design Framework, later adapted Google-wide and by Fitbit

•  Championed a11y across Google Maps by facilitating weekly office hours for all UX practitioners and achieved the highest rating of Google’s internal a11y scale for each launch

## Work Experience
### Senior UX Lead – Google Shopping @ Google
Jan 2025 – Present | San Francisco, California, United States

### Senior UX Designer — Local Commerce UX Lead on Google Maps @ Google
Jan 2023 – Jan 2025 | San Francisco, California, United States
Completing the Merchant <> Consumer flywheel by organizing the world's inventory information and making it universally accessible for those who shop locally. In 2024, pushed the team's strategy to move beyond a merchant-only team, and take on the needs of shoppers

### UX Designer — Merchant Experiences on Google Maps @ Google
Jan 2019 – Jan 2023 | San Francisco, CA
Improved discoverability and usability of Google My Business functionality by migrating features and users to Google Search on web and within Google Maps apps on Android and iOS. Lifting the monthly native app users from ~#M to ##M on Google Maps and ##M overall

•  Led junior designers and research partners to evolve the MVP functionality to a dedicated Business tab for merchants within the Google Maps app, increasing monthly active users to ##M+

### Interaction Designer via Adecco – Google Assistant @ Google
Jan 2018 – Jan 2019 | Mountain View, CA
Collaborated with conversation designers to develop intermodal Productivity features, including Assignable Reminders, Notes, and Lists, influencing the product-wide framework to accommodate complex designs across mobile, speakers, and smart displays

•  Assignable Reminders launched with the Google Nest Hub Max and increased Assistant queries (+4%), reminder success rates (+20%), and decreased dialog length (-5%)

•  Launch covered by Wired, Fast Company, The Verge, Tech Crunch, Mashable, CNet, CNBC, Gizmodo, USA Today, The Keyword, and held the #1 position on Techmeme

### Senior Interactive Designer @ Freelance
Jan 2015 – Jan 2018 | San Francisco Bay Area
Contract and/or project work for:
     • Khan Academy, Growth, Apr – Dec 2017
     • Upswell, Jan – Oct 2016
     • Other clients: Elephant, Silverpine, Untold Studios, Totally, Inc, and more

### Interactive Designer @ Instrument
Jan 2013 – Jan 2015 | Portland, Oregon Area
•  Directly collaborated with three Google client teams to create responsive brand experiences, including the Material Design debut and art directing the photography of Android Wear, TV, and Auto launch at I/O 2014

•  Designed a Kinect-powered motion-detecting tool to aid Specialized retailers in bike sizing. This included conducting iterative designs to flow and UI during user research within a retail space, measuring the feedback of customers and merchants concurrently

### Interactive Designer @ Colle+McVoy
Jan 2012 – Jan 2013 | greater minneapolis-st. paul area
Created the “Pin-a-Meal” digital Pinterest campaign for Land O’Lakes benefiting Feeding America. Art directed photo shoot for new featured recipes and food-inspired infographics
     • Webby Awards: People's Voice for Corporate Social Responsibility Campaign, 2014
     • Graphis Design Annual 2014
     • OMMA Awards: Social Campaign, 2013
     • HOW Magazine: Behind the Design Feature, Sept/Oct 2013
     • Communication Arts: Webpick of the Day (Dec 26, 2012)

Art directed recipe photo shoots for Kozy Shack for accompanying social media campaign

Drove the concept and designed branding for the 2013 Explore MN campaign (including television, print, and Facebook micro-grame)

Design of client websites for GT Bicycles, Purina, and Kozy Shack

### Junior Interactive Designer @ BBDO Proximity
Jan 2010 – Jan 2012
Hormel & Jennie-O Turkey Store
     • Designed multiple Hormel digital campaign and the revamp of jennioturkey.com
     • Art directing dozens of recipe photo shoots with the client in-house for interactive projects
     • Drove the concept for the 2011 Hormel brand campaign (including television and print)

Warner Bros. & Dolphin Entertainment
     • Created the “first social series” on Facebook (AIM HIGH), which integrated viewer’s photos and friends in the background of each episode
     • Drove branding and art directed the production of two interactive games for the Canadian Family Channel tween show “What’s up Warthogs”

### Lucky 13 Art Direction Intern @ Campbell Mithun
Jan 2008 – Jan 2008


## Contact & Social
- LinkedIn: https://linkedin.com/in/jordanasmith
- Portfolio: http://jordanasmith.com

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Source: https://flows.cv/jordansmithfrias
JSON Resume: https://flows.cv/jordansmithfrias/resume.json
Last updated: 2026-04-13