# Jordi Plaza > Principal Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/jordiplaza Nowadays, I'm responsible of the design leadership for Kinzoo, a startup empowering families to raise the next generation of digital citizens, where I craft, refine, implement and communicate their design vision and strategy. 📈 I'm a Principal Product Designer with +12 years of experience and I have a long track record of building successful and great digital experiences focused on delivering always the best customer experience. ✅ My most recent work has been resolving +100 user flows & journeys and the whole product design for Easyscreen.tv, the leader SaaS digital signage company of Netherlands, resulting in a 500% increase of traffic staying longer than 6 minutes in their commercial page and a 58% decrease of bounce rate keeping app retention to its highest. 🤓 I am a frequent blogger and educator passionate about topics related with design, business, motivation & we as humans. You can send me a message directly through LinkedIn. ## Work Experience ### Principal Product Designer @ Kinzoo Jan 2022 – Present Responsible of the design leadership to craft, refine, implement, communicate design vision and strategy. I collaborate closely with product, business, data and engineering partners to set the design vision and direction for initiatives, as well as raise the visual and interaction design quality to deliver our great products together. I also take ownership and ensure the delivery of a consistent user experience across the product. ### Lead Product Designer @ MotorK Jan 2021 – Jan 2022 | Barcelona, Catalonia, Spain Leading the disruptive initiative to enhance the e-commerce digitalization of the automotive industry. ### Senior Product Designer @ Mad Collective Jan 2020 – Jan 2021 | New York, United States Working as Product Designer for Eative, a mindful & healthy eating habits app, providing foundation for: - Strategic design direction - Visual identity of the product I lead the UX team and I take care of the UX/UI decisions to implement all features ensuring that we apply the complete design system I personally designed. We follow design thinking for all the processes in the design flow, from kickoff meeting, wireframes, mockups, prototypes and communication to stakeholders, marketing and dev team. ### Product Designer @ Mad Collective Jan 2018 – Jan 2020 | New York, United States I designed and structured all the information architecture for an internal tool developed to manage all the employee flows and transactions of the company. - UX/UI Design - Information Architecture - User Research - Product Design - Interaction Design ### Product Designer @ Easyscreen.tv Jan 2017 – Jan 2018 | Amsterdam, North Holland, Netherlands The work I performed has been resolving +100 user flows & journeys and the whole B2B product design for Easyscreen.tv, the leader SaaS digital signage company of Netherlands, resulting in a 500% increase of traffic staying longer than 6 minutes in their commercial page and a 58% decrease of bounce rate. ### Founder, Creative Director @ Puxpree Jan 2015 – Jan 2018 | Barcelona y alrededores, España Puxpree is the digital creative agency for today's technological society. We build, design and develop the consistent, delightful and exclusive online presence your business deserves. We collaborate strongly with both mature and relevant companies as with new ones in order to build what the current culture needs them to have. Among our services we provide digital & online solutions, branding, corporative strategy, print & editorial, events & campaigns and social media. Imagine your business in every laptop, smartphone, tablet and wearable of the world. Be everywhere! ### App Visual & UX Lead Designer @ Jordi Plaza Jan 2015 – Jan 2018 | Barcelona y alrededores, España Specialized in User-centered design, customer-focused UX and usability principles for Startups, E-commerce & SaaS companies. I design user experiences that revolutionize brands, overcome barriers & build strong and provocative relationships between good companies and their customers. You can check my portfolio at: http://www.jordiplaza.com and you can see my designs, case studies from work and self projects at: https://dribbble.com/jordiplaza ### Chief Designer @ Stacks Jan 2016 – Jan 2017 | Paris, Île-de-France, France Lead UX Designer of a health care software SaaS for the teams of France, Spain, United Kingdom and Latin American. Managing: - Entire user experience and interface decisions - Presenting the overall designs to the respective executives and stakeholders ### Senior Sharepoint Consultant @ PRODWARE SPAIN Jan 2015 – Jan 2015 | Sant Just Desvern, Barcelona Senior sharepoint consultant, specialized in migrations and dedicated to the development and implementation of technology solutions for SharePoint 2010 and 2013. Focused on environment management, driving the internal control aspects of complete and efficient intranets with technologies such as InfoPath and SharePoint Designer. ### Sharepoint Consultant @ The Birchman Group Jan 2014 – Jan 2015 Sharepoint 2010 - 2013 consultant performing my role in the installation of customer environments and migration projects from SharePoint 2007 to SharePoint 2013 for clients like · Vueling Airlines S.A. · Iberia Express · Lluch Essence · Cuatrecasas, Gonçalves Pereira · ISS Facility Services ### Consultor Junior Liferay @ Everis - an NTT Data Company Jan 2012 – Jan 2013 I was commissioned in a team for a project in Liferay Environment to develop a tool to manage and syndicate information for all members of the European Union, with responsibilities such as: · Technical design of portlets and/or modules. · Unit Test design. · Program and parameterize modules. ## Education ### Licenciatura en Ingeniería Técnica in Informática de gestión Escola Politècnica Superior d'Enginyeria de Vilanova i la Geltrú (UPC) ## Contact & Social - LinkedIn: https://linkedin.com/in/jordiplaza --- Source: https://flows.cv/jordiplaza JSON Resume: https://flows.cv/jordiplaza/resume.json Last updated: 2026-04-13