# Jorge G. > ✓Research ✓ UX ✓ Design thinking ✓ Problem comprehension & solution simplification ✓ Data driven design ✓ Strategist ✓ UI ✓Testing ✓ Branding ✓ Atomic design ✓ Leadership & mentoring ✓Lean & Agile Methodologies Location: United States, United States Profile: https://flows.cv/jorgeg With 20+ years of creative experience and a solid foundation in print production, web design, and multimedia while creating a comprehensive and refining design thinking fundamentals as a mentor and top-performing UX leader, with extensive and diverse expertise encompassing design standards, team engagement, and management, data-driven design implementation, testing, training/development, and strategic planning. Establishes empathy to implement user interaction processes, improves products based on qualitative feedback, and executes on key deliverables while working with leaders across the organization. Contributes to success by utilizing exemplary leadership, analytical, and communication skills to deliver high-impact results by achieving the company’s short/long-term vision while placing the user as a priority. Specialties: UX research | UX/UI testing | UX guiding | UX analytics | UX metrics | Customer Journey Mapping | Competitive Analysis | Analytics | KPI | NPS | UX/UI direction | Team Managing | Team Building | Streamlining | Holistic Branding | Strategic Thinking Clients: Amtrak, Adidas, DC Shoes, Express clothing, Greyhound, LG, Macy's, Maloof Money Cup, McDonald's, MLB: Cincinnati Reds, NFL: Patriots, Red Skins, Baltimore Ravens NRG, Princess Cruises, QuickSilver, Revenewtree, Round Table Pizza, Roxy, Seaworld, Simon Malls, Sprint, Under Armor, University of San Diego, Yum Brands. ## Work Experience ### User Experience Mentor & Collaborator @ Braintrust Jan 2020 – Present | San Francisco Bay Area Help companies understand the UX vision, communicate with creative to strategize for team buy-in, create presentations, HiFi prototypes, and successfully drive the product life cycle. Drive best practices in user testing and empirically-based design to scale a suite of products. Performed rapid iteration on products, maintained full comprehension of transforming ideas into reality, created value priorities, and maintained realistic time-driven expectations and understanding. Advocated for seamless integration and continuity by using atomic design systems for rapid prototyping and streamlining processes. Communicated UX strategy, interaction, and behaviors to stakeholders, articulating to team members’ purpose, value, and approach. •Collaborated cross-departmentally with the product, engineering, and marketing leadership to plan and iterate on a variety of new and exciting products and features. •Mentored junior and mid-level team members, while leading discovery and vision for multiple products with a strong awareness of common usability methods, principles, and patterns. •Leveraged UX team asset and style libraries for cohesive and holistic workflow look throughout platforms. ### UX Lead @ R1 RCM Jan 2019 – Jan 2020 | 434 W. Ascension Way, Suit 600 Murray, UT 84123 Built teams and processes with a focus on high impact results. Defined UX vision and strategy to generate understanding and buy-in. Drove best practices in user testing and empirically based design to scale suite of products. Performed shipment and rapid iteration on products, maintained full comprehension of transforming ideas into reality, created value priorities, and maintained realistic time-driven expectations and understanding. Advocated for seamless integration and continuity by using atomic design systems for rapid prototyping and streamlining processes. Communicated UX strategy, interaction, and behaviors to stakeholders, articulating to team members’ purpose, value, and approach. •Hired talent, executed on key deliverables, and worked productively with leaders across the organization. •Collaborated cross-departmentally with product, engineering, and marketing leadership to plan and iterate on a variety of new and exciting features and products. •Mentored junior and mid-level team members, while leading discovery and vision for multiple products with a strong awareness of common usability methods, principles, and patterns. ### Lead UX Product Designer @ Overstock.com Jan 2018 – Jan 2019 | 799 Coliseum Way, Midvale, UT 84047 Led and oversaw end-to-end experience for the B2B products and the B2C customer journey map. Drove clarification of user tasks and objectives while providing input to other UX team members. Performed qualitative user research to understand user needs, and evaluated optimum design usability to implement a solution. Conducted meetings with stakeholders to understand goals, requirements, user profiles and context of use. Built, managed, coached, and rapidly scaled teams to streamline and produce at a high performance level. •Leveraged UX team asset and style libraries for cohesive and holistic workflow look throughout platforms. •Developed and used facilitation skills to engage cross-functional teams, and explore new patterns/practices enhancing methodological toolkit shifts from project planning to program planning. •Established new starting points which led to new solutions, resulting in improved strategic thinking and execution. ### Sr. UX Designer @ Cox Automotive, Dealer Track Jan 2018 – Jan 2018 | 10757 S. River Front Parkway, Suite 400 South Jordan, UT 84095 Developed understandings of multiple facets of product as required. Conducted user interviews with dealership members such as general manager, controllers, and Invoicing departments. Performed qualitative user research to understand user needs and evaluate optimum design usability solutions. Surveyed user interviews, documentation, personas, and analyzed all data points to further document patterns. •Implemented an iterative process to improve products based on quantitative and qualitative feedback. •Documented active legacy apps, transferring any functionalities over to future updates gathered from user feedback. •Managed concurrent features within projects and eliminated repetitive features across all projects. ### Sr. UX Designer @ Sling TV Jan 2016 – Jan 2018 | Greater Salt Lake City Area Executed tasks alongside product engineering and management for best project management practice. Drove clarification of user tasks and objectives while providing input to other UX team members. Performed qualitative user research to understand user needs and evaluate optimum design usability solutions. Conducted meetings with stakeholders to understand goals, requirements, user profiles, and context of use. Created interaction design deliverables such as process flows, wireframes, annotations, and prototypes. •Established and documented interaction design standards for common usage across all SlingTV devices/platforms. •Leveraged team assets, GUI, software limits for cohesive and holistic workflow feel throughout platforms. •Developed and utilized soft skills to engage cross-functional teams, while exploring new pattern shifts from project to program planning. ### Art Director / UI Designer @ Freelance Jan 2014 – Jan 2016 Managed, mentored, and nurtured a talented team of designers and developers while also delivering outstanding work. Developed concepts individually and as part of a team while overseeing multiple projects from concept through production. Maintained current working knowledge of computer-related skills, hardware, and software to ensure the entire creative team remained in step with technology and creative skills. •Collaborated with various sources of leadership, identified new creative solutions to build holistic brands. •Led team in translating marketing objectives into solid creative strategies, both visually and conceptually. •Supervised activities, work-flow, quality, and professional development of creative team members and created an inspiring environment for successful, award-winning work. •Managed time wisely across jobs, meeting agreed upon deadlines with high accountability and responsibility. ### Art Director @ Internet Connectivity Group (I.C.G.) Jan 2010 – Jan 2014 | Lake Forest, CA Managed the design life cycle from category identification and positioning to promotional and merchandising experience. Provided visual solutions that conveyed clear, consistent, and effective messages through conceptualization, development, and execution of all innovative visual design strategies. Translated brand objectives into creative strategies. Created unique graphics for sales collateral by working closely with all departments and documenting the work-flow structure, eliminating unnecessary tasks, and adjusting structure for future projects. Planned, managed, and executed design activities, including web, print, environmental, and digital signage. Managed and assisted creative teams with new concepts for effective visual strategies. •Prioritized and delegated projects, maintained efficient work-flow, improved time management through repetitive task automation, provided timely design support, and facilitated design structure for large format video campaigns. •Built trust between teams for development of 10 ft, mobile apps, and large format video displays. •Managed and maintained quality and consistency between all holistic brands, monitored quality control standards. •Troubleshoot computer software and hardware; analyzed and researched new tools for purchase; expanded communications and reliability between networks; set up server communication between vendors, sales, and research to eliminate misplacement of files, costly errors, or inconsistent reproduction. •Oversaw all design development, obtained client approvals, interfaced with proper file output setup, and saved time and money by eliminating costly repetitive errors. ### Sr. Graphic Designer @ Makita USA Jan 2008 – Jan 2009 | 14930 Northam St, La Mirada, CA 90638 Planned, managed, and executed design activities associated with the company’s communications, including web, print, environmental, and signage. Provided visual solutions that conveyed clear, consistent, and effective messages through conceptualization, development, and execution of all innovative visual design strategies. Managed the overall quality of finished products; maintained quality and consistency between all product lines at an international level. Managed outside photographers; scheduled approved photoshoots; obtained products, props, models, and lunches; and coordinated with photographers to meet all deadlines. Led product design from concept to completion. ### Sr. Production Artist / Designer @ Labeltex Mills, Inc. Jan 2005 – Jan 2007 | 6100 Wilmington Ave, Los Angeles, CA 90001 Prioritized and delegated projects to maintain efficient work-flow. Oversaw all product development for packaging and clothing accessories such as belts, bracelets, and purses. Created back to school packages consisting of toothbrush, pencils, hairbrush, ruler, and accessory bag for additional school items. Interfaced with domestic and overseas vendors for best file output and proper setup to save time and money by eliminating errors. Monitored all product testing for quality control standards. Invigorated accessory business by completing 20 to 30 new products per month leading to an increase in sales. Improved product margins by reducing costly production and assembly of packaging. ### In-House Designer @ Vocopro Karaoke Jan 2001 – Jan 2004 | La Verne, CA Supervised product development, packaging, ads, POP displays, vendors, photographers, and printers. Directed overall quality of finished products, maintaining quality and consistency between all product lines. Managed and assisted with product design projects from concept to completion. Translated marketing objectives into creative strategies. Collaborated with outside vendors such as corporate publishers and multimedia design companies (including radio, television, and advertising firms). ### Jr. Graphic Designer @ Infinity Design & Studio Jan 2000 – Jan 2001 | City of Industry, CA Developed images used for various creative projects, including corporate presentations, brochures, advertisements, catalogs, mass-mailings, corporate identities, and packaging. Oversaw design, layout, and creation of project schedules, maintaining job files, and tracking/monitoring progress while managing small design accounts. Integrated typography, photographic, illustrative, and graphic elements into designs. Communicated with clients, translated product objectives into stunning packaging, and appealed to consumer needs. Designed with cost-effective priority, establishing branding, and packaging elements. Incorporated packaging as an accessory for products. ## Education ### Associate of Arts and Sciences (AAS) in Graphic Design/Communications/Advertising Westwood College - Denver North ## Contact & Social - LinkedIn: https://linkedin.com/in/obig --- Source: https://flows.cv/jorgeg JSON Resume: https://flows.cv/jorgeg/resume.json Last updated: 2026-04-13