Led the redesign and migration of the company website from WordPress to Webflow in collaboration with the Director of Product Design and executive leadership. Improved overall Semrush site health score from 27% to 98% through technical SEO and performance optimization. Partnered with the legal team to implement full GDPR compliance and configured GA4 for accurate analytics tracking and custom dashboard reporting.

During my tenure as the Design Manager at Shippo, I oversaw all marketing and web design-related projects. In this capacity, I expanded the design team and assumed a second role of a web manager, leading a total of 14 individuals.

Notable accomplishments during this period include the commencing of a design system, encompassing a style guide, pattern library, and component library for our corporate site. This initiative ensured consistency, accessibility, and reusability across various projects.

To enhance user experience, I orchestrated the migration to a headless CMS, resulting in a improvement in the speed performance score from 34 to 99. This transition also facilitated the implementation of two-week sprint launches. Notably, I redesigned the navigation bar, yielding a 45% improvement in user comprehension and task completion. Additionally, I maintained the homepage, revitalized the blog section, introduced a learning center, and optimized pop-ups. These efforts significantly increased user engagement, improved SEO, and drove year-over-year growth in sign-up conversions.

Promoted to a leadership position, I took charge of overseeing design contractors and unifying the visual language across various communication channels within the company. During this period, I introduced an agile framework and secured marketing support for the adoption of project management software. This thoughtful move led to a threefold increase in the design team's productivity.

I joined Shippo as the sole designer in the newly formed marketing team with the goal of bringing its mission statement to life. I translated creative concepts into impactful visual designs, demonstrating a proven ability to deliver innovative and visually appealing solutions across digital and print platforms.