# Jorge Luis Maya

> Turning Chaos into Clarity | Product & Experience Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/jorgeluismaya

Maya has led projects at Fortune 100 companies, been the first designer at startups and agencies, trained hundreds of UX designers, and designs the core product at Intuit Mailchimp.

Maya is a Generalist Designer. His expertise includes strategy definition, Figma prototyping, workshop facilitation, stakeholder alignment, and visual design iteration. Maya also conducts user interviews, collaborates with developers, and has instructed UX design to hundreds of designers. He no longer codes.

Drawing from his industrial design background, Maya finds inspiration in vehicle design and races classic Italian motorcycles.

## Work Experience
### Company Owner @ 31 Cats
Jan 2025 – Present | San Francisco, California, United States
I support racers and speed addicts to go to the track, hassle-free.

### Product Designer @ Next Insurance
Jan 2025 – Present | Palo Alto, California, United States

### Principal Product Designer @ Intuit Mailchimp
Jan 2021 – Jan 2024 | San Francisco, California, United States

### Lead UX Design Instructor @ General Assembly
Jan 2018 – Jan 2022 | San Francisco, CA
I teach User Experience Design to professionals who work in tech and want to improve their skills or switch careers.

### Lead User Experience Designer @ 17seconds
Jan 2018 – Jan 2020 | San Francisco, CA

### Senior Product Designer @ Huge
Jan 2018 – Jan 2018 | Oakland, CA

### Lead UX Designer @ Spring Studio
Jan 2015 – Jan 2018 | San Francisco, CA
I led several projects, from redesigning the best banking app in the world (as Forrester reports) to ideating and pitching new products to move trillions of dollars using blockchain. I also promoted better design practices, incorporating lean research into the design process and advocating for Design Systems within BBVA.

### Lead UX Designer @ BBVA
Jan 2015 – Jan 2018 | San Francisco Bay Area
BBVA acquired Spring Studio

### Co-founder and Product Designer @ explora.life
Jan 2013 – Jan 2018 | San Francisco, California
I designed and launched a digital magazine and e-commerce platform that promotes happiness, equality and sexual freedom in South America by encouraging understanding and exploration of healthy sexual relationships. I am in charge of:

• Content Strategy
• User Research 
• Information Architecture 
• Branding, Identity and Values 
• User Testing 
• Front-end

### Senior Product Designer @ Graava Inc.
Jan 2015 – Jan 2015 | Mountain View, CA
Action camera and mobile app that uses Artificial Intelligence and sensors to automatically edit your videos.

### UX Designer @ Madison Reed
Jan 2014 – Jan 2014 | San Francisco, CA
I created a new strategy, redesigning the experience map and layout for the introduction of a new product, that became the best selling product of the company.

• User Research
• Strategy
• Information architecture
• Prototyping
• Usability
• Wireframes 
• Guidelines

### Graphic Designer @ adverCar
Jan 2013 – Jan 2014 | San Francisco Bay Area
I started as 1 of 10 interns in this startup and ended up being the only in-house designer, I worked on a huge range of products: 

• Digital & printed communication pieces 
• Mock ups to pitch small local clients 
• Final artworks used in campaigns for companies as big as McDonalds 
• Adapted artworks from billboards to cars 
• Improved website navigation 
• Increased users (by designing communication pieces that improved the conversion rate of potential users to users)

I experienced the growth of a startup.


## Education
### Project Management
University of California, Berkeley

### Bachelor's Degree in BA, Design
Universidad de Los Andes


## Contact & Social
- LinkedIn: https://linkedin.com/in/mayaibuki
- Website: https://mayaibuki.com

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Source: https://flows.cv/jorgeluismaya
JSON Resume: https://flows.cv/jorgeluismaya/resume.json
Last updated: 2026-04-08