Leads RiseSmart’s visual brand and desired image and works closely with cross-department teams and contractors to evolve design while adhering to brand guidelines. Helps content creators develop design vision for marketing & social campaigns, and provides the supporting design team art direction and mentorship. Collaborates with UX team as key branding expert to drive the design consistency for 3 diverse product lines using Figma. Creates engaging assets to improve customer acquisition with Demand Gen team while ensuring measurable click-through rates via Hubspot. Coordinated a rebrand in 4 global regions in 3 months. Managed redesign of 100+ print & digital media reflecting the new brand identity of billion-dollar parent company.

Aided the winning of several Fortune 500 client deals by using visual storytelling to transform ideas into creative data visuals for sales and executive presentations. Reduced manual coordination of custom printing, promo shipping and delivery, and event fulfillment by setting up an online portal that also reduced 85% of spending. Created the visual identity for high-profile publications and their social media campaigns to generate the highest lead captures, year after year. Collaborated with Product Marketing and Product Design teams to produce customer-facing design assets for 4 major product launches for new B2B and B2C markets.

Hands-on problem solver with a dedicated work ethic who excels at delivering creative design solutions in fast-paced environments. Worked with the Consolidated Printers design team to collaborate on the layout design of official government documents that required precise attention to detail. Increased participation in 6 healthcare initiatives for API Wellness Clinic by guiding the marketing and brand strategy for several unique design concepts.