# Joscelin Cooper > Less process, more outcomes Location: Oakland, California, United States Profile: https://flows.cv/joscelin Product designer with 18+ years of experience. Started out as a writer/"content strategist" and PR/comms in a former life. In the era of AI everything, I still write better than the machines*, and believe that good taste, craft, and an ability to struggle through difficult problems are required for solid design leadership. Design is Language (talk for Google's design speaker series) https://www.youtube.com/watch?v=G-LVbuoT1_I In/visible talks https://invisibletalks.com/now-on-video-from-in-visible-talks-2020-kristen-house-joscelin-cooper-on-content-strategy/ On content-first design: https://medium.com/google-design/write-first-the-craft-of-content-first-design-d9460d567947 On overly familiar conversational user interfaces: http://alistapart.com/article/do-androids-dream-in-free-verse On how content+design can work together: http://www.fastcodesign.com/3054636/designers-stop-asking-copywriters-to-punch-up-your-work * Willing to revise this stance as the curve continues to trend upward. ## Work Experience ### Staff Product Designer @ Hinge Health Jan 2025 – Present ### Design lead, Fitbit Health @ Google Jan 2019 – Jan 2025 Fitbit Health: Health AI, Women's health, emerging initiatives for medical records and phone sensing technology (body temperature sensor for Pixel 8). Design for mobile and wearables (Pixel watch and legacy Fitbit devices.) ### Design Communications Lead, UX Communications and Culture @ Google Jan 2018 – Jan 2019 Design strategy, communications, and events for 500+ person UX org (design, research, writing). Developed and scheduled curriculum for design management training and development. ### Senior UX Writer/Content Design @ Google Jan 2016 – Jan 2018 Content strategy and design for Google Shopping and other ad products. Developed x-Ads product voice and tone guidelines, owned content design for B2B and B2C shopping and logistics platforms. ### Content Strategy Manager @ Airbnb Jan 2015 – Jan 2016 Write words for Airbnb.com and the mobile app. Manage a content strategy team. ### UX Writer, Content Strategist, Google for Work @ Google Jan 2014 – Jan 2015 ### Communications Director @ Engine | Advocacy & Research Foundation + Hattery Jan 2012 – Jan 2013 Communications strategy and government relationships for tech advocacy non-profit. Communications and PR strategy for a portfolio of venture-backed startups. Management of a small comms+media team (writers and videographer). ### Principal/Owner @ Self Employed Jan 2012 – Jan 2012 | Part the Sea Content strategy, design and interactive project management, communications, PR ### Project/Account Manager @ Visitoffice.com Jan 2011 – Jan 2012 Client relationships, design project management, copywriting, brand books. So much documentation on Fanta's fruits, plus logo and branding for large companies like Disney, Coca Cola, eBay. ### Account Supervisor @ SutherlandGold Jan 2010 – Jan 2011 ### Global Communications Manager @ Google Jan 2007 – Jan 2010 Internal Communications lead, Latin America before Global communications and public affairs during a high-growth period at Google ### Media Development/Buying and Imports @ VentaPrime Jan 2004 – Jan 2005 Media Development/Buying and Imports ### Marketing and Advertising Intern and Temp Editorial Assistant @ Blender Magazine/Dennis Publishing Jan 2002 – Jan 2002 ## Education ### dual B.A. in Comparative Literature and Spanish Literature New York University Jan 2002 – Jan 2004 ### UC Berkeley Extension Jan 2010 – Jan 2014 ### Architecture Harvard University Graduate School of Design ### School of Motion ## Contact & Social - LinkedIn: https://linkedin.com/in/joscelin-cooper-0262191 --- Source: https://flows.cv/joscelin JSON Resume: https://flows.cv/joscelin/resume.json Last updated: 2026-03-30