# Jose Florido

> Leading Market Development at Freepik | Creator of Upscale Conf | Past: product and UX leader at Spotify, Meta, Google

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/joseflorido

With over 20 years of experience in various design disciplines, I am a designer and entrepreneur who loves to create products that delight passionate communities of users. I have co-founded and led multiple successful startups, such as Wepoke, Panoramio, and ávidos, as well as worked as a product design leader for global companies like Google, Facebook, Spotify, and Flexport.

Currently, I am the Chief Market Development Officer at Freepik Company, the leading AI suite for creatives, where I oversee partnerships, growth and expansion of the business in the US market, as well as our API and Enterprise products.

My skills include digital strategy, interaction design, user experience, and design management, with the ability to work in an international and multicultural environment.

## Work Experience
### Chief Market Development Officer @ Freepik Company
Jan 2023 – Present | San Francisco Bay Area
Building and developing AI tools for creatives.
Responsible for US growth, API, localization, Enterprise GTM, Freepik Studios and customer success, Upscale Conf, etc.

### Co-Founder @ Wepoke
Jan 2012 – Present

### Advisor to CEO @ Mailtrack
Jan 2020 – Present

### Director of Product Design @ Spotify
Jan 2022 – Jan 2023
Lead Design and Research for Spotify Ad Studio

### Product Design Manager @ Facebook
Jan 2021 – Jan 2022 | Menlo Park, California, United States
Managed a team of Product and Content Designers working on Integrity for Facebook, Instagram and WhatsApp

### Product Design Manager @ Flexport
Jan 2020 – Jan 2021 | San Francisco, California, United States
Managed an amazing team of product designers and UX researchers working to make global trade easy for everyone.

### Interaction Designer @ Niantic, Inc.
Jan 2011 – Jan 2012
Designer for Fieldtrip and Ingress at Niantic Labs (Google)

### UX Designer @ Google
Jan 2007 – Jan 2011
Lead Panoramio product vision and user experience.
Interaction designer for Google Maps, Google Groups and other projects.

### Co-founder, User Experience Designer @ Panoramio
Jan 2006 – Jan 2007 | Málaga Area, Spain
Panoramio was acquired by Google in July 2007

### Founder, Project Manager and Interaction designer @ ávidos
Jan 2002 – Jan 2006

### Designer and Community Manager @ loquo.com
Jan 2004 – Jan 2005
Loquo was a very popular 'Craigslist clone' in Spain. It was acquired by eBay in 2005.


## Education
### BSc in Computing and Design
The Open University

### Liberal Arts & Science Continuing Studies in Design
Stanford University

### Economics
Universidad de Málaga


## Contact & Social
- LinkedIn: https://linkedin.com/in/joseflorido
- Website: http://www.joseflorido.com

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Source: https://flows.cv/joseflorido
JSON Resume: https://flows.cv/joseflorido/resume.json
Last updated: 2026-04-08