Brand and visual communications lead for California's leading children's policy organization. Own brand strategy, design systems, and creative operations across digital, print, and public-facing materials.

• Led a brand refresh from the ground up, collaborating with executive leadership to define brand strategy and build a cohesive visual identity and comprehensive guidelines.

• Partnered with researchers, policy experts, and executives to design flagship reports and high-visibility presentations, translating complex data into clear, accessible visuals.

• Contributed to a Creative Services infrastructure overhaul, co-developing a project intake system and owning the branded asset library and file system setup.

• Built a Figma Buzz template library for social, enabling marketing teams to produce on-brand assets quickly and in bulk.

Designed across brand, digital, and print channels, balancing multiple concurrent projects spanning social media, web, campaigns, and publications.

• Identified UX gaps and co-led a component-driven website redesign from concept to launch, resulting in a 12% decrease in bounce rate and increased time-on-page for blog content.

• Produced social media assets and content that drove a 47% increase in engagement and 289% growth on LinkedIn.

• Produced a full suite of cross-channel branded templates — presentations, letterheads, and reports — ensuring visual consistency across all communications.

Independent brand design practice working with small businesses in the San Francisco Bay Area.

Contributed to redesign efforts for two nonprofit websites in a collaborative, cross-functional team environment.

• Applied UX/UI principles to improve usability, accessibility, and visual hierarchy across key digital touchpoints

Shaped the visual and editorial direction of a university design publication alongside editors and fellow designers.