# Joseph B.

> 20 years experience in design and leadership, focusing on B2B

Location: San Francisco, California, United States
Profile: https://flows.cv/josephb

Full stack product design, user experience design and research.  Case studies at:  
https://jmattthew.github.io/portfolio/

## Work Experience
### Senior Product Designer II @ HubSpot
Jan 2022 – Jan 2025 | San Francisco, California, United States
• AI-first automation and visual coding tools for SMB and enterprise businesses
• Designed and launched HubSpot’s tool for customers to find, analyze, and fix automations gone wrong
• Created the framework for HubSpot’s newest automation tool, behavior-based marketing “Journeys”

### Staff Product Designer @ Sense
Jan 2019 – Jan 2022 | San Francisco Bay Area
• SaaS enterprise messaging and database automation tools for the staffing & recruiting industry
• Owner of design for the flagship product and product infrastructure & IA
• Owner of design for the design system, from creation to code-component implementation, to rollout
• During my tenure:  customer count grew 4x, ARR grew 6x to >$40M, I onboarded 3 designers

### Senior Product Designer @ Clover Health
Jan 2018 – Jan 2019 | San Francisco, CA
• Created SaaS enterprise & internal tools for health care providers in a patient facing setting
• Designed for the provider product suite that spanned desktop, mobile, voice, and service design
• Conducted extensive research & analysis for launching a new product in a complex regulated industry

### Lead Product Designer @ Siempo - the phone for humans
Jan 2017 – Jan 2018 | San Francisco, CA
• Pioneered a digital wellness app to curb overuse, launching before iOS’s & Android’s wellness tools
• Responsible for entire product stack: strategy, feature ideation, prototyping, research & usability testing
• Launched a native Android App, concept to Play Store in 6 months, presented to angels, secured funding

### Lead User Experience Designer @ Blackhawk Network
Jan 2015 – Jan 2017 | San Francisco
• Created the “Cardpool” brand dual-sided marketplace for buying and selling plastic gift-cards
• Designed the award winning native iOS app, the B2C website, and a free standing in-store kiosk
• Responsible for design & usability testing for all products including B2C, wholesale, & internal tools

### Creative Sabbatical @ Creative Sabbatical
Jan 2012 – Jan 2015 | San Francisco
• Designed & coded a Chrome app with 1,000+ weekly users
• Produced a 4-minute documentary film about abstract art
• Volunteered, performed storytelling, learned ukulele, made art

### Head of Product Design @ CouchSurfing.com
Jan 2007 – Jan 2012 | San Francisco
• Pioneered online homeshare before Airbnb launched, helped secured $20M in VC funding
• Accountable for design & strategy for consumer product suite, internal tools, desktop & native iOS app  
• Managed 2 product designers and 1 user researcher.  As second employee, helped hire 30+ employees

### Second Employee @ CouchSurfing.com
Jan 2007 – Jan 2012 | San Franisco
CouchSurfing pioneered online home sharing before Airbnb with a platform that has enabled millions of long-term international friendships.  As CouchSurfing's 2nd employee, I helped build the company starting with product strategy, operations, and hiring.  While building the product department, I converted the engineering team from Waterfall to Scrum.  Later, as Head of Product Design, I helped secure 2 rounds of VC funding.

### Owner, Designer, & Developer @ Shsh Web Design
Jan 2004 – Jan 2007 | San Francisco
• Built a sole-proprietorship offering branding, design, UI, coding, and online presence
• Created & launched ecommerce, corporate, and brochure-ware websites

### Senior Designer & Developer @ MetaReward
Jan 2000 – Jan 2004 | San Carlos, CA
• Designed websites & ads, created UI & graphic assets, coded in HTML, JS, and PHP
• Served as lead amongst a four member team of designer-developers


## Education
### Bachelor's Degree in Animation, Film, & Design
School of Visual Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/mattthew
- Portfolio: https://jmattthew.github.io/portfolio/

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Source: https://flows.cv/josephb
JSON Resume: https://flows.cv/josephb/resume.json
Last updated: 2026-04-13